Is Your Google Display Remarketing Campaign Struggling Lately? This Sneaky Setting Is Why.

robot fail google ads

Scenario: You have seen your Google Ads Display Network (GDN) Remarketing campaigns struggling lately. I mean, it seems to be spending well (even too much maybe), but in some weird ad groups with oddly specific audiences set. Alarmingly, your CPA or ROAS has been worse since it started spending more and you haven’t been able to figure out why. Does …

Establish Your Strategy – Part 2: The ZATO Guide to Google Smart Shopping Campaigns

google smart shopping strategy

In the first segment of this series (What is Smart Shopping?), we focused on what Google Smart Shopping is, and in this segment we will now begin to get into the actual tactics to use in this campaign type. I’m not here to debate whether this is a strategy or tactic post…we’ll leave that for the guru marketers with too …

BrightonSEO 2019 – Google Shopping Ads Sessions – Search Advertising Show

brightonseo ppckirk session slides for 2019 google shopping ads

  This week I am in gorgeous Brighton, UK at a conference I have a lot of respect for. Kelvin Newman and the BrightonSEO crew have really made something special, and it was an honor to participate this week. What a great conference, amazing people, and receptive crowd. Per my usual, I spoke on Shopping Ads and keeping in mind …

A Welcome Update to Google Shopping’s MAP Policy

If the title of this post doesn’t cause an inordinate amount of excitement to surge through your bones, and cheers to escape your lips then what are you even doing in PPC? I kid, I kid. I admit it, this is one of those posts that will be exceptionally boring for many of you… but potentially life-changing for a few …

Learn Inbound 2019 Shopping Ads Session – Slides, Tools, and Resources

learn inbound ppckirk

I had the immense privilege of speaking at a show I’ve wanted to get to for awhile, Learn Inbound in Dublin Ireland! What a great conference, amazing people, and receptive crowd. Per my usual, I spoke on Shopping Ads and keeping in mind my more generalized audience, I went from the angle of giving a high level look at everything …

What Is Smart Shopping? – Part 1: The ZATO Guide to Google Smart Shopping Campaigns

google smart shopping campaigns

  At ZATO, we do a lot of Shopping Ads management (everything from little brands & retailers, to household brands like Traeger Grills and Purple Mattress) which means we do a lot of new feature testing. Because of this, the number one content piece we have had requested in the past few months is a guide to Google Smart Shopping …

Run Google Shopping Ads on YouTube? Here are All the Ad Formats (So Far).

youtube trueview for shopping google shopping ads

Editor’s Note: This is a guest post by Joe Martinez of Clix Marketing. Joe is a great friend, and one of the world’s foremost experts on Youtube advertising so we are excited to share this post with you today. You can get further details about Joe in his biography at the end of the post. Happy reading!   Google Shopping …

How to See Placements in Google Smart Shopping Campaigns

ppckirk thinks through google smart shopping placement reports

Running Smart Shopping campaigns but frustrated at how little reporting and data you are receiving? Here is a way we discovered, where you can at least see the Placements associated with your Smart Shopping campaigns… even though you can’t yet take any action on these! 🙄 Check out the video, and/or transcript below. Screenshots are added into the transcript. EDIT …

What is the Difference Between Google Shopping Actions and Google Shopping

GSA on Google Platforms

Editor’s Note: This is a guest post by Brian Roizen, co-founder and chief architect of ZATO’s favorite Shopping feed provider: Feedonomics. You can get further details about Brian and Feedonomics at the end of the post. Happy reading!   While most people are familiar with the paid search marketing aspect of Google Shopping, not everyone understands how Google Shopping Actions …

ZATO Partners with Traeger Grills

traeger grills logo

  ZATO is delighted to announce a partnership with Traeger Grills.  Traeger makes the best selling electric wood pellet grills on the market and is the original inventor and innovator of this type of outdoor cooking solution. One of the things that we are drawn to in the Traeger brand, is being able to position more than simply grills on …

Here is Why Google is Downgrading the Product Category Field for Product Type

hero conf google shopping session

Maybe you saw this announcement and wondered if there was something behind it. Read on! I believe I can fill in some gaps based upon Google’s announcement regarding Google Product Category’s quiet sunsetting. If you missed it, here is the release:     What they don’t tell you, is the reasoning behind this. We were on a recent (and rare) call …

As a PPC Agency, We Want Your Entire Marketing Budget Right? Wrong! Here’s Why.

ppckirk search engine journal

Why would an agency like ZATO who only runs Paid Search not want all of your marketing budget? To get the full response to this great question, you’ll have to hop on over to Search Engine Journal to read my (Kirk) latest blogpost. In it, I discuss 5 Key Reasons why you want to make sure your budget is diversified …

ZATO Partners with Groove Life Rings

groove life rings logo

    ZATO is delighted to announce a partnership with Groove Ventures LLC.  Groove is an exceptionally well-known brand in the silicone rings market, and has revolutionized ring design and experience. Their partnerships with popular brands such as Spartan Races, and Mossy Oak demonstrate a commitment to both excellence and creativity. In this relationship, ZATO will overhaul and manage Shopping …

Trying a Smart Shopping Campaign? Be Aware of This

smart shopping campaigns network

Do you run Shopping Ads for clients and been wondering lately about whether you should use Smart Shopping campaigns? Here is something to consider. Please note, this was based on a Twitter thread I wrote, so will not be my typical thousands of words post 😉 It is my attempt to jot down a few things to consider as you …

Google Shopping Price Benchmarks: What They Are & How To Use Them

google shopping bidding rule for price benchmarks

Google Shopping Price Benchmarks. What are they and how can we use them? That’s what I aim to address in this post. Have you ever wondered which of your products or product brands are not as competitively priced as they should or could be? Maybe you have seen a key product suddenly struggle to make sales, with nothing in your …

That Time a PPCer Asked For Fewer Ad Placements on Google

google serps with ads

For those of you not on Twitter, I wanted to share a thread I wrote this AM contemplating Google’s continual ad placement increase on all the things. If you’re on Twitter but we haven’t connected, you can join the original convo here: I’m a PPCer, not an SEOer, so hear me when I say Google’s obsession with increasing MAX ad …

Why Pay a PPC Agency for Monthly Management?

You may be a CMO, VP of Marketing, or just a small business owner looking for answers. One question you may have as you analyze PPC agency proposals is: why do I have to keep paying them every month? I mean, if you pay them to set up the account, then do you really need to continue to pay them …

A Better Google Dynamic Remarketing Setup: Step-by-Step to Profitability

google dynamic retargeting ad

If you are reading this, you likely have at least some understanding of Dynamic Product Remarketing. Because of that, and to save me time and wrist-typing strength, I won’t go into deep detail here of what it is other than to point you to this explainer post: Google Dynamic Remarketing Explainer Post That being said, I generally see people structuring …

The Ideal Showcase Shopping Ads Campaign Structure

google showcase shopping ads

What an ultra-specific post, like if you don’t care anything about Showcase Shopping Ads then DEFINITELY a waste of your time to read on. However… If you run Showcase Shopping Ads, then this is my attempt at getting out a campaign structure I think is ideal for running Showcase Shopping Ads in your accounts. I should note, that there are …

Small B2B Business Trying PPC? 4 Reasons to Start with Bing

bing ads commercial users

The time’s they are a’changin. Google has been the market monarch for as long as I’ve been in Paid Search, and the mantra for us at ZATO for accounts just starting out is typically something like “let’s invest in Google first, where the people are. Then, as profitability is demonstrated, experiment in other channels such as Display, Video, and Bing.” …