FLoC? Privacy Sandbox? Google Ads Privacy Changes Kinda Explained – ZATO Marketing Moment

google ads privacy sandbox floc

Have you seen Google’s announcement about no longer tracking third party cookies? It’s pretty confusing, isn’t it? Here is my lighthearted attempt to shed some light on what’s happening, and have a little fun doing so. Enjoy!     VIDEO TRANSCRIPT Warning: The humor of the video is DEFINITELY lost reading the transcript, so basically it’s here for SEO value. …

How to Track Surfaces Across Google (Free Shopping Ads) Revenue in Google Analytics

google merchant center feed rules for link attribute

Have you seen the new free Google Shopping Ads (named, Surfaces Across Google, by… well, Google) yet in your Google Merchant Center account? One of the frustrations with the report in Google Merchant Center is that it only shows clicks. Clicks give us some information, it’s interesting to see what percentage of traffic is being sent between paid and free. …

How to Keep Machines From Stealing Your PPC Reporting Job

ppc reporting emarie photography

When it comes to monthly PPC reporting, it’s easy to fall into the trap of pulling some KPIs and getting back to “real account work”. However, if you are in the habit of doing this you may find yourself devalued in an increasingly autonomous age! Instead, use your human skills of reason and strategic thinking to make yourself more valuable …

A Tale of Digital Marketing Attribution Woe

Janet and the Cows Janet likes cows. Ever since Janet first visited her grandparents’s dairy farm in small-town Wisconsin, Janet has had pleasant thoughts of her bovine friends. As she got older, Janet could not visit the farm as much as she would have liked, so she compensated by purchasing cow memorabilia off of the internet. If you could put …

Naming PPC Campaigns – It’s More Important Than You Think

naming a baby

What’s In a Name? Hi, I’m 10549678. What’s your number? Or perhaps people call you by your barcode? “Attention customers, I have an order ready for BEEEEEP-boop-boop-BOP-beep-BEEP” These notions are silly to you because shortly before or after you were born, you were given a name. That name may be completely unique or it may be shared with 100 million …

Accurately Identifying Cause and Effect in PPC Marketing.

Subaru-BRZ-STI-Concept

What is Cause and Effect? You have undoubtedly heard of cause and effect. Cause and effect (or causality) is identifying the relationship between two events, specifically in how the second event is related to the first. Did the first event cause the second, or is there another unknown event involved? Freakonomics: The Cause & Effect of Ice Cream One of …