No Long-Term PPC Contracts Required? Then How Do ZATO Clients Stay?!

Google Ads Questions for small business owners

I wanted to pause for a minute in my normal Ecommerce PPC and Shopping Ads writing, to discuss a little family business. That is, how does ZATO maintain clients if we don’t require long-term commitments? I thought it would be good to share my beliefs from a marketing and business perspective, as well as give you insights into how we …

Opinion: Profit-Based PPC Agency Fees Are a Bad Idea.

I recently had an interaction on Reddit, that I decided to save since my response got long and, well, blog-like! I’ve talked on pricing before, but the Profit-based PPC agency fees discussion seems to come up a lot, especially with small business owners so I thought including this for you all to see here so it doesn’t get lost forever …

The Great 1-Sided PPC Pricing Model Debate – State of Search Conference 2015

ahab ppc pricing meme

  I had the privilege of speaking on PPC Pricing Models at State of Search in November, 2015. Here are the slides from my presentation. The Great PPC Pricing Debate – State of Search 2015 from Kirk Williams   I decided to not waste all the research I was doing and to share links to the posts I’ve run across …