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Watch ZATO Owner, Kirk Williams' TEDx Talk - Stop the Scale: Redefining Business Success. Watch Now
Kirk Williams
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I don’t know how to run shopping ads, and at this point I’m afraid to ask. - HeroConf 2018 Austin Presentation

I don’t know how to run shopping ads, and at this point I’m afraid to ask. - HeroConf 2018 Austin Presentation

10/25/19 UPDATE: Hello Facebook Agency Visitor Person!  We’re delighted to have you visit this awesome post. About a year ago, ZATO stopped offering Facebook Ads solutions so we could focus solely on what we do best: Google Ads. Because of this, we’re always interested in partnerships with great Social Advertising agencies (like yourself, wink wink!) and we offer referral fees for signed clients!  Anyway, back to it, and happy reading…

Post Summary

Howdy! If you're here, you might have attended my session in Austin on Shopping Ads. If so, welcome and you can find my slides and links here for additional research.

Even if you're been running Google AdWords or Bing Ads campaigns for years and are a true master of keywords, you may have never dipped into Google Shopping Ads before. In this session, we'll cover 4 main points of Shopping Ads as a great intro to doing Shopping Ads (also called PLAs) well.

I don’t know how to run shopping ads, and at this point I’m afraid to ask. from Kirk Williams

Additional Research

Shopping Ads to Appear on Google Display Network

Youtube Shopping Ad Campaigns - Learn the Basics

Thats Hot! 3 Shopping Campaign Tips That Would Make Paris Hilton Proud By Purna Virji

A Step-By-Step Guide To Query-Level Bidding In Google Shopping

Shopping Ads Confession: I Think Custom Labels Are Overrated

Optmyzr (tool that assists with automated Shopping bid rules)

A Tale of Digital Marketing Woe

Attribution is Awesome! Here's Why It's Terrible

Did you know: ZATO can manage just Shopping Ads for your Brand or company alongside your in-house/agency Paid Search team?  Learn more about this offering here: Google Shopping Agency.

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Kirk Williams
@PPCKirk - Owner & Chief Pondering Officer

Kirk is the owner of ZATO, his Paid Search & Social PPC micro-agency of experts, and has been working in Digital Marketing since 2009. His personal motto (perhaps unhealthily so), is "let's overthink this some more."  He even wrote a book recently on philosophical PPC musings that you can check out here: Ponderings of a PPC Professional.

He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero 6 years in a row (2016-2021), has written articles for many industry publications (including Shopify, Moz, PPC Hero, Search Engine Land, and Microsoft), and is a frequent guest on digital marketing podcasts and webinars.

Kirk currently resides in Billings, MT with his wife, six children, books, Trek Bikes, Taylor guitar, and little sleep.

Kirk is an avid "discusser of marketing things" on Twitter, as well as an avid conference speaker, having traveled around the world to talk about Paid Search (especially Shopping Ads).  Kirk has booked speaking engagements in London, Dublin, Sydney, Milan, NYC, Dallas, OKC, Milwaukee, and more and has been recognized through reviews as one of the Top 10 conference presentations on more than one occasion.

You can connect with Kirk on Twitter or Linkedin.

In 2023, Kirk had the privilege of speaking at the TEDx Billings on one of his many passions, Stop the Scale: Redefining Business Success.

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