Using Questions to Create Doubt in PPC Ads

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What Would You Be Missing If You Didn’t Read This Post? I have gotten to know my father-in-law quite well in the last few years. My father-in-law is possibly the best salesman I have ever met; but the funny thing is if you met him, you would never, ever have guessed that. He is quiet, good-natured, and easy going. He …

Accurately Identifying Cause and Effect in PPC Marketing.

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What is Cause and Effect? You have undoubtedly heard of cause and effect. Cause and effect (or causality) is identifying the relationship between two events, specifically in how the second event is related to the first. Did the first event cause the second, or is there another unknown event involved? Freakonomics: The Cause & Effect of Ice Cream One of …

Dear Google. An Open Letter From A PPC Agency.

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An interesting comment was made on PPCChat this week that embedded itself into the recesses of my brain and kept right on burrowing. The conversation was regarding a blogpost written by Steve Cameron of Advent Communications in which he pleaded with SMB owners to stop listening to Google’s “5 Minute Setup” line and be willing to hire the professionals to …