Speaking at a digital marketing conference can be an intimidating thing. Depending on the conference, you are often talking to peers who know as much or more than you as you attempt to persuade them …
One Big Tip for Balancing Work and a Big Family – Video
I have 4 kids and own a business and it’s… exhausting at times! On the other hand, there are a number of things we can do to help with work/life balance so we get more …
ZATO Mental Health Days
I’m excited to announce that with the growing team at ZATO, our benefits are also expanding. Mental health is a crucial part of our physiological makeup, and beginning January 2018, all ZATO team members will …
ZATO SMB PPC Interview on PPC Rockstars with David Szetela
Howdy! It’s been awhile since we blogged on the ZATO blog, but that doesn’t mean we haven’t been up to our necklines in other stuff. One of those things has been an interview with the …
Hey Stupid, Stop Insulting Your Customers
See what I did there, in the title? There is no shortage of insulting ads in the market place. Whether you’re watching TV, searching for a product/service online, or driving past a billboard, you are …
KE Creative Marketing is Now ZATO
If you have been here before, you’ve probably noticed something different. We recently rebranded our business from KE Creative Marketing to ZATO! As a friend recently told me, “the more I see the word ZATO, …
Stop Marketing for Your Competition! – A Bing Case Study
Bing search has been gaining ground with a 17% register on the search market share rankings. Some say this is merely Bing and Google trading share in natural fluctuation. Since they have never hit 17% …