ZATO Partners with Purple® Mattress

Purple Mattress Logo

For immediate release: September 6, 2018. ZATO is delighted to announce a partnership with Purple Innovations, Inc.  Purple® has been responsible for some of the most innovative and creative marketing campaigns in the mattress space …

Hey Stupid, Stop Insulting Your Customers

don't insult your customers in ads

See what I did there, in the title? There is no shortage of insulting ads in the market place. Whether you’re watching TV, searching for a product/service online, or driving past a billboard, you are …

The Story – A Marketer’s Ace in The Hole

coffee beans roasted deliciously

When I was in college, I hated coffee. Hated it. I drank Mountain Dew to stay awake for an all-night paper, but never coffee (energy drinks were still gaining popularity). Then I went to work …