Untangling Facebook Attribution Models

Succeed at Reporting Despite Differences Between Google Analytics & Facebook Ads. Introduction How do you attribute conversions to paid social? Do you use Google Analytics exclusively or do you rely on Facebook’s ad manager to …

The Agency Guide to Setting Up Facebook Business Manager

As of 2017, Facebook’s auction-based PPC advertising offering is 13 years old (launched in 2004) and their platform has improved a lot since then. Business manager is now organized enough for us to be able …