How to Keep Machines From Stealing Your PPC Reporting Job

ppc reporting emarie photography

When it comes to monthly PPC reporting, it’s easy to fall into the trap of pulling some KPIs and getting back to “real account work”. However, if you are in the habit of doing this you may find yourself devalued in an increasingly autonomous age! Instead, use your human skills …

Letter to a Prospect: Why Hard PPC Traffic Estimates Are Misleading

The following is an interaction I once had with a prospect. Because it is a conversation I have often, I decided it was time to get it into a blogpost as an educational tool for a broader audience. To give a little context, this letter came after multiple conversations that continued …

4 Things PPC Marketers Can Learn From Jimmy Fallon

Jimmy Fallon is changing Late Night TV. Jimmy Fallon is doing things with Late Night TV that has actually pulled Millennials away from bing-watching Netflix reruns. So wait, what does this have to do with PPC (Pay-Per-Click) Marketing? Well, I think there are things we PPC Marketers (Agency and In-House) …

18 Statements You May Hear in a PPC Agency (In GIFs!)

PPC Fail

This is just for fun today. Since the animated GIF is the reason the internet was invented, I figured we could all enjoy ourselves today (since if you you’re reading this, you obviously survived last week’s Full-Moon-Friday-the-13th). These are all statements you may overhear in a PPC Agency. What You …

Using Questions to Create Doubt in PPC Ads

KE Creative Business Card

What Would You Be Missing If You Didn’t Read This Post? I have gotten to know my father-in-law quite well in the last few years. My father-in-law is possibly the best salesman I have ever met; but the funny thing is if you met him, you would never, ever have …

Hey Stupid, Stop Insulting Your Customers

don't insult your customers in ads

See what I did there, in the title? There is no shortage of insulting ads in the market place. Whether you’re watching TV, searching for a product/service online, or driving past a billboard, you are likely to be insulted. By the people who are trying to sell to you. People …

Why SEO Alone Isn’t Enough – SMB Marketing Tips

SEO Alone

“PPC Didn’t Work for Our Business, We Use SEO Alone” I recently had a prospect conversation with a satisfied SMB owner. He was happy with how things had been going for his business and wasn’t interested to hear what I had to say about PPC. To put it bluntly, he …

Accurately Identifying Cause and Effect in PPC Marketing.

Subaru-BRZ-STI-Concept

What is Cause and Effect? You have undoubtedly heard of cause and effect. Cause and effect (or causality) is identifying the relationship between two events, specifically in how the second event is related to the first. Did the first event cause the second, or is there another unknown event involved? …

Dear Google. An Open Letter From A PPC Agency.

Google Partner Badge for Google Adwords

An interesting comment was made on PPCChat this week that embedded itself into the recesses of my brain and kept right on burrowing. The conversation was regarding a blogpost written by Steve Cameron of Advent Communications in which he pleaded with SMB owners to stop listening to Google’s “5 Minute …