The Ideal Showcase Shopping Ads Campaign Structure

google showcase shopping ads

What an ultra-specific post, like if you don’t care anything about Showcase Shopping Ads then DEFINITELY a waste of your time to read on. However… If you run Showcase Shopping Ads, then this is my …

What is the Ideal Google Shopping Budget?

google shopping logo

How Much Of Your PPC Budget Should Go to Google Shopping Ads? My assumption is you play some strategic role in your company when it comes to setting marketing budgets. You may be a CMO, …

Video: Mobile Apps Forced Into the GDN… Now What?

google ads gdn mpbile app changes

If you follow PPC news, you’ve likely heard of the recent changes Google made to force mobile apps into all mobile and tablet GDN Campaigns now in Google Ads. If you’re feeling a little frustrated, …