What an ultra-specific post, like if you don’t care anything about Showcase Shopping Ads then DEFINITELY a waste of your time to read on. However… If you run Showcase Shopping Ads, then this is my …
Client Question: Should Higher Spend Always Correlate With More Sales in PPC Marketing?
Question Posed to (or by) you: “Hello PPC Person, we have been reviewing your reports and notice that we spent more last month than in the previous period, but that higher spend did not correlate …
How Can I Get More Impressions for My Local Business With Google Ads?
Perhaps you’re a small business owner hoping to do what every business owner hopes to do… grow your business your way, and build or maintain a happy, healthy lifestyle! Hooray for being on the entrepreneurial …
What is the Ideal Google Shopping Budget?
How Much Of Your PPC Budget Should Go to Google Shopping Ads? My assumption is you play some strategic role in your company when it comes to setting marketing budgets. You may be a CMO, …
How to Exclude 141 Mobile App Categories in Google Ads (the Easy Way)
Howdy there fellow PPC traveler! In case you haven’t heard, the big news of August 2018 has been Google’s release of GDN mobile updates. Specifically, that mobile apps can no longer be excluded. You can …
Video: Mobile Apps Forced Into the GDN… Now What?
If you follow PPC news, you’ve likely heard of the recent changes Google made to force mobile apps into all mobile and tablet GDN Campaigns now in Google Ads. If you’re feeling a little frustrated, …