I often get asked where a beginner should start in learning PPC. Rather than continue to re-find my list to DM someone, I decided to just write a blogpost so I could link to it, but also so others could have an easy list to send people to as well! If your cousin just got out of college and wants …
Review Kirk’s PPC Book, Get Free Stuff!
Ponder and Review Are you picking up a copy of Kirk Williams new book, Ponderings of a PPC Professional? Do you like Coffee as much as Baby-Yoda? via GIPHY Be one of the first 25 people in the US* to (legitimately) submit our form below, and we will give you one of these super-awesome-breathtaking-amazing-stunning-astounding-awe-inspring-unbelivable-only for PPC Professionals-Mug (for your …
Buy PPCKirk’s Book Now – Ponderings of a PPCer
It’s here! The book everybody, and nobody, is talking about is finally here! Now is your chance to pick up a paperback or kindle copy of Ponderings of a PPCer, in which I discuss everything from attribution & cows, to PPC Pricing models. You can see more details, along with chapter names and reviews on the book page here: PPC …
Book Release & Giveaway: Ponderings of a PPC Professional
Not All Who Ponder Are Lost – Book & Mug Giveaway Do you follow @ppckirk on Twitter? Are you a ZATO client? Or maybe you’re just a person that’s into Digital Marketing and PPC? Then you may have heard, the owner of ZATO is releasing his very own PPC book later this month. October 31st to be exact. This is …
Does Google Shopping Query Filtering Still Work in 2020?
Nearly 6 years ago, I watched a video of Martin Roettgerding (who would later become my friend) giving a presentation on a brilliant strategy he had devised to better control Google Shopping campaigns. I tested this in our ZATO accounts, developed my own process for building it out and managing it, and then recorded my walk-through on Search Engine Land …
More Free Stuff: The ZATO Microsoft Ads In-Market Audience List
We released our ZATO Google Ads Audience Targeting List FREE to the internet a little over a month ago and one of the questions we kept seeing in various social channels were “can you guys do this with Microsoft Ads?” Well… with the help of our awesome Microsoft Ads friends (thank you SO much John Lee and Christi Olson), we …