Untangling Facebook Attribution Models

Succeed at Reporting Despite Differences Between Google Analytics & Facebook Ads. Introduction How do you attribute conversions to paid social? Do you use Google Analytics exclusively or do you rely on Facebook’s ad manager to fill in the details? No doubt, you’ve run the numbers and see that they’re never …

The Agency Guide to Setting Up Facebook Business Manager

As of 2017, Facebook’s auction-based PPC advertising offering is 13 years old (launched in 2004) and their platform has improved a lot since then. Business manager is now organized enough for us to be able to scale our paid social client-base since we’re not wasting time switching between users. Despite …