Google Tag Manager for the Busy PPC Professional

google tag manager for the busy ppc professional

It’s Time for Us Non-Coders to Start Using Google Tag Manager Let’s say it together. “Hi, my name is _______. I am a PPC Marketer. I know less about coding than I pretend to know …

4 Things PPC Marketers Can Learn From Jimmy Fallon

Jimmy Fallon is changing Late Night TV. Jimmy Fallon is doing things with Late Night TV that has actually pulled Millennials away from bing-watching Netflix reruns. So wait, what does this have to do with …

Google Adwords: Quality Score is Like Love

Google Adwords Quality Score is like Love

It’s Baaaacck… Another Quality Score Discussion If you work in PPC Marketing, or possibly in any digital marketing channel, you may have heard some hubbub regarding a post Google put out yesterday regarding Quality Score. …

18 Statements You May Hear in a PPC Agency (In GIFs!)

PPC Fail

This is just for fun today. Since the animated GIF is the reason the internet was invented, I figured we could all enjoy ourselves today (since if you you’re reading this, you obviously survived last …

The e-Commerce PPC Text Ad Is Not Dead

death of e-commerce ppc text ads homer simpson

Goodbye e-Commerce PPC Text Ads… Wait, Really? Anyone doing e-Commerce PPC Marketing over the last couple of years has undoubtedly marveled at the change in scenery. As Google has invested more energy into Google Shopping …

The Secret Conflict of MAP Pricing and Google Shopping

MAP Protected image

Minimum Advertised Pricing is a controversial subject, unless you’ve never heard of it. In fact, it’s kind of boring unless it affects your business directly. Then it REALLY interests you. If you are a PPC …

Using Questions to Create Doubt in PPC Ads

KE Creative Business Card

What Would You Be Missing If You Didn’t Read This Post? I have gotten to know my father-in-law quite well in the last few years. My father-in-law is possibly the best salesman I have ever …

A Recap of the April 22 Google Adwords Changes

girl shocked by google adwords announcement

If you just got off the Adwords Livestream Event, you may have been a little overwhelmed (or possibly underwhelmed depending upon your expectations?) by all the 4/22 Google Adwords Changes that got announced. Me too! …