SMB PPC: A Good Account Setup Is Essential – Part 2

google adwords account setup

In the world of PPC, limited budget accounts are like McDonalds hamburgers. Nobody ever publicly admits to interacting with them, but millions of dollars are consumed in both instances. As I noted in my first …

SMB PPC: A Definition of Terms – Part 1

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It’s been almost 3 months since the last time someone blogged on the ZATO blog. That’s a tribute to how our ecommerce holiday season went… It was crazy and busy, but the most profitable we …

Survive & Thrive at SMB PPC Slides & Links

Here are my slides and research links for the presentation I gave at SMX West 2017. I believe it is possible to still win, even when your competition is big! Here’s how to do it: …