SMB PPC: Targeting Your Search Accounts Well When Budget Is Thin – Part 4

stormtroopers bad aim

Are you a limited budget, SMB PPC account? Then you are part of the rebel alliance, and a traitor. Here’s the thing, your competition is most likely a lot bigger than you. Heck, if you’re in any sort of ecommerce at all anymore, you’re probably bidding up against Amazon. You …

SMB PPC: 4 Tips for Managing Budgets Well – Part 3

Shape Budget Tool

I live in the USA. That means that, on average, I would be in $17K of credit card debt, not to mention the average of $30K in auto loans. Let’s admit it, we Americans can be pretty crappy at budgets. One of my favorite SNL skits ever is the “Don’t …

SMB PPC: A Good Account Setup Is Essential – Part 2

google adwords account setup

In the world of PPC, limited budget accounts are like McDonalds hamburgers. Nobody ever publicly admits to interacting with them, but millions of dollars are consumed in both instances. As I noted in my first post, SMB PPC: A Definition of Terms, I will be writing a series on SMB …

SMB PPC: A Definition of Terms – Part 1

ppc 3xe ireland

It’s been almost 3 months since the last time someone blogged on the ZATO blog. That’s a tribute to how our ecommerce holiday season went… It was crazy and busy, but the most profitable we have ever had at ZATO! My objective this year is to blog more and speak …

Making Your Euros Stretch: How to Own Limited Budget PPC

3xe conference smb ppc

It was a delight to speak at 3XE Digital in Dublin on managing PPC well from a limited budget perspective! Thanks again for having me! To see conference details, you may visit here: 3XE Digital October 2017 My slides can be viewed here: Making Your Euros Stretch: How to Own …

ZATO SMB PPC Interview on PPC Rockstars with David Szetela

Howdy! It’s been awhile since we blogged on the ZATO blog, but that doesn’t mean we haven’t been up to our necklines in other stuff. One of those things has been an interview with the awesome and renowned David Szetela (who co-wrote the book: AdWords An Hour a Day) on …

Survive & Thrive at SMB PPC Slides & Links

Here are my slides and research links for the presentation I gave at SMX West 2017. I believe it is possible to still win, even when your competition is big! Here’s how to do it:   Links Referenced in the Presentation Why SMBs Should Not Run AdWords Accounts – Matt …

Hey Stupid, Stop Insulting Your Customers

don't insult your customers in ads

See what I did there, in the title? There is no shortage of insulting ads in the market place. Whether you’re watching TV, searching for a product/service online, or driving past a billboard, you are likely to be insulted. By the people who are trying to sell to you. People …

Why SEO Alone Isn’t Enough – SMB Marketing Tips

SEO Alone

“PPC Didn’t Work for Our Business, We Use SEO Alone” I recently had a prospect conversation with a satisfied SMB owner. He was happy with how things had been going for his business and wasn’t interested to hear what I had to say about PPC. To put it bluntly, he …