Top 10 Posts of The ZATO Blog, 2014 Edition

most interesting man top 10 PPC

In 2013 made a resolution to post weekly on the blog. Errrrr… so that didn’t exactly happen, however I did post a whole lot more than I did in 2013 so that is a start! …

Online Marketing – A Definition of Terms

flyfisherman and fly

*image courtesy of eMarie Photography It is often the case when dealing with professionals in any industry, from flyfishing to insurance litigation, that various phrases come up often… and yet are completely foreign to the …

The Story – A Marketer’s Ace in The Hole

coffee beans roasted deliciously

When I was in college, I hated coffee. Hated it. I drank Mountain Dew to stay awake for an all-night paper, but never coffee (energy drinks were still gaining popularity). Then I went to work …

Read My Billings Gazette Online Article

I recently wrote an article for the Billings Gazette online about some basic, but significant, optimization steps that can be taken to enhance the marketability of any website. You can read it here: How to …