18 Statements You May Hear in a PPC Agency (In GIFs!)

PPC Fail

This is just for fun today. Since the animated GIF is the reason the internet was invented, I figured we could all enjoy ourselves today (since if you you’re reading this, you obviously survived last …

The e-Commerce PPC Text Ad Is Not Dead

death of e-commerce ppc text ads homer simpson

Goodbye e-Commerce PPC Text Ads… Wait, Really? Anyone doing e-Commerce PPC Marketing over the last couple of years has undoubtedly marveled at the change in scenery. As Google has invested more energy into Google Shopping …

Naming PPC Campaigns – It’s More Important Than You Think

naming a baby

What’s In a Name? Hi, I’m 10549678. What’s your number? Or perhaps people call you by your barcode? “Attention customers, I have an order ready for BEEEEEP-boop-boop-BOP-beep-BEEP” These notions are silly to you because shortly …

The Secret Conflict of MAP Pricing and Google Shopping

MAP Protected image

Minimum Advertised Pricing is a controversial subject, unless you’ve never heard of it. In fact, it’s kind of boring unless it affects your business directly. Then it REALLY interests you. If you are a PPC …

Using Questions to Create Doubt in PPC Ads

KE Creative Business Card

What Would You Be Missing If You Didn’t Read This Post? I have gotten to know my father-in-law quite well in the last few years. My father-in-law is possibly the best salesman I have ever …

A Recap of the April 22 Google Adwords Changes

girl shocked by google adwords announcement

If you just got off the Adwords Livestream Event, you may have been a little overwhelmed (or possibly underwhelmed depending upon your expectations?) by all the 4/22 Google Adwords Changes that got announced. Me too! …

Hey Stupid, Stop Insulting Your Customers

don't insult your customers in ads

See what I did there, in the title? There is no shortage of insulting ads in the market place. Whether you’re watching TV, searching for a product/service online, or driving past a billboard, you are …

KE Creative Marketing is Now ZATO

corinth ruins in greece

If you have been here before, you’ve probably noticed something different. We recently rebranded our business from KE Creative Marketing to ZATO! As a friend recently told me, “the more I see the word ZATO, …

The Phrase Match Keyword is Not Dead

phrase match keywords cute kids

Should We Ditch the Phrase Match Keyword from Adwords and Bing? In our most recent 2014 Keyword Bidding PPCChat on twitter, I noticed a surprising number of people discussing the fact that they have switched …