A Recap of the April 22 Google Adwords Changes

girl shocked by google adwords announcement

If you just got off the Adwords Livestream Event, you may have been a little overwhelmed (or possibly underwhelmed depending upon your expectations?) by all the 4/22 Google Adwords Changes that got announced. Me too! …

Hey Stupid, Stop Insulting Your Customers

don't insult your customers in ads

See what I did there, in the title? There is no shortage of insulting ads in the market place. Whether you’re watching TV, searching for a product/service online, or driving past a billboard, you are …

KE Creative Marketing is Now ZATO

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If you have been here before, you’ve probably noticed something different. We recently rebranded our business from KE Creative Marketing to ZATO! As a friend recently told me, “the more I see the word ZATO, …

The Phrase Match Keyword is Not Dead

phrase match keywords cute kids

Should We Ditch the Phrase Match Keyword from Adwords and Bing? In our most recent 2014 Keyword Bidding PPCChat on twitter, I noticed a surprising number of people discussing the fact that they have switched …

Revealed: My Go-To Google Shopping Campaign Strategy

google shopping campaign strategy revealed

There are lots of ways to do PLA strategy. With all of the recent Shopping/PLA changes by Google, I thought it would be helpful to share my go-to Google Shopping Campaign Strategy with you. Obviously, …

Should You Get Away from the PLA?

there will be blood movie

Is It Time to Migrate Your PLA Campaign to Google Shopping? EDIT 4/2/14: Google has officially announced the termination of the PLA Campaign Type here: What’s next for Google Shopping & Retailers. Deadline is August …

Google Shopping Campaigns Get Much Needed Upgrade

google shopping campaigns get ad group negative keywords

First, let me say BLESS YOU GOOGLE for hearing our cries and adding ad groups into Shopping campaigns, but not just ad groups… ad group negative keywords!!! Yes, you heard me, as evidenced by the …

Why SEO Alone Isn’t Enough – SMB Marketing Tips

SEO Alone

“PPC Didn’t Work for Our Business, We Use SEO Alone” I recently had a prospect conversation with a satisfied SMB owner. He was happy with how things had been going for his business and wasn’t …

Accurately Identifying Cause and Effect in PPC Marketing.

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What is Cause and Effect? You have undoubtedly heard of cause and effect. Cause and effect (or causality) is identifying the relationship between two events, specifically in how the second event is related to the …

Dear Google. An Open Letter From A PPC Agency.

Google Partner Badge for Google Adwords

An interesting comment was made on PPCChat this week that embedded itself into the recesses of my brain and kept right on burrowing. The conversation was regarding a blogpost written by Steve Cameron of Advent …