The Secret Conflict of MAP Pricing and Google Shopping

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EDIT 8/27/19: Google has addressed the existence of MAP Policy’s and even offered a non-hack way to get products with MAP Policies approved. Read the update here: A Welcome Update to Google Shopping’s MAP Policy   Minimum Advertised Pricing is a controversial subject, unless you’ve never heard of it. In fact, it’s kind of boring unless it affects your business directly. Then it REALLY interests you. If you are a PPC agency that takes on e-commerce clients, than you need to be aware of this. It’s likely you will someday have a client with a MAP policy on some/all products… and since Google Shopping is becoming more and more essential for e-commerce, it’s better to have a heads-up now than when you first go to advertise for that client and get a nasty surprise. Post Summary I don’t know how else to do it, but this is a pretty long …

Using Questions to Create Doubt in PPC Ads

KE Creative Business Card

What Would You Be Missing If You Didn’t Read This Post? I have gotten to know my father-in-law quite well in the last few years. My father-in-law is possibly the best salesman I have ever met; but the funny thing is if you met him, you would never, ever have guessed that. He is quiet, good-natured, and easy going. He doesn’t sell by forcing insurance policies down throats. He sells by genuinely taking interest in people, identifying their genuine need, and through much relationally-minded discussion involving a lot of questions, identifying how his service can help them. Now, this is nothing new. In fact, refreshingly, I’ve seen more and more books and articles on moving away from the crazy, high-pressured used-car salesperson mentality. High pressure sales people tend to do lots of talking. They tend to talk about themselves a lot. “Here’s what I can do for you.” “Here’s why …

Accurately Identifying Cause and Effect in PPC Marketing.

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What is Cause and Effect? You have undoubtedly heard of cause and effect. Cause and effect (or causality) is identifying the relationship between two events, specifically in how the second event is related to the first. Did the first event cause the second, or is there another unknown event involved? Freakonomics: The Cause & Effect of Ice Cream One of my favorite books is Freakonomics. I’m not sure if all marketers like it as much as I do, but it was revolutionary for me in two key ways. First, it helped me learn to think outside of the box with the data I look at day after day. It caused me to stop accepting the easy answer, and to start digging for the right answer… even if sometimes those two were the same thing! The second thing the book did for me, was to challenge my amateur understanding of the …

Dear Google. An Open Letter From A PPC Agency.

Google Partner Badge for Google Adwords

An interesting comment was made on PPCChat this week that embedded itself into the recesses of my brain and kept right on burrowing. The conversation was regarding a blogpost written by Steve Cameron of Advent Communications in which he pleaded with SMB owners to stop listening to Google’s “5 Minute Setup” line and be willing to hire the professionals to manage their campaigns. It is an engaging blogpost and worth a read: Why AdWords Biggest Advantage is also their Biggest Disadvantage. However, the twitter comment that has continued to bounce around the mostly empty abscess in the Northern Hemisphere of my person is what officially precipitated this open letter. The comment was also by Steve (bonus points for you, Steve!) in which he said: @gravymatt In truth I think they burned themselves with the “free lunch” of the coupon… #ppcchat — Steve Cameron (@adventcom) February 19, 2014 Now, we agencies …

Online Marketing – A Definition of Terms

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*image courtesy of eMarie Photography It is often the case when dealing with professionals in any industry, from flyfishing to insurance litigation, that various phrases come up often… and yet are completely foreign to the outside observer.  Flyfishing, which I’ve recently taken up with the help of my father-in-law, Dave Allen, has proven to completely stymie and confuse me… and that’s only after the kind of fly for that day has been discussed! At times, it helps to have someone around to help you understand what is meant by the unique terms in each field. Here are some of my own definitions for key terms that get tossed around in most online marketing conversations: A Definition of Terminology Adwords – This is the name for Google’s Paid Advertising Solution.  It allows advertisers to pay money to display on Google’s search engine, as well as other sites that have legal affiliation …