Should You Get Away from the PLA?

there will be blood movie

Is It Time to Migrate Your PLA Campaign to Google Shopping? EDIT 4/2/14: Google has officially announced the termination of the PLA Campaign Type here: What’s next for Google Shopping & Retailers. Deadline is August …

Google Shopping Campaigns Get Much Needed Upgrade

google shopping campaigns get ad group negative keywords

First, let me say BLESS YOU GOOGLE for hearing our cries and adding ad groups into Shopping campaigns, but not just ad groups… ad group negative keywords!!! Yes, you heard me, as evidenced by the …

Why SEO Alone Isn’t Enough – SMB Marketing Tips

SEO Alone

“PPC Didn’t Work for Our Business, We Use SEO Alone” I recently had a prospect conversation with a satisfied SMB owner. He was happy with how things had been going for his business and wasn’t …

Accurately Identifying Cause and Effect in PPC Marketing.

Subaru-BRZ-STI-Concept

What is Cause and Effect? You have undoubtedly heard of cause and effect. Cause and effect (or causality) is identifying the relationship between two events, specifically in how the second event is related to the …

Dear Google. An Open Letter From A PPC Agency.

Google Partner Badge for Google Adwords

An interesting comment was made on PPCChat this week that embedded itself into the recesses of my brain and kept right on burrowing. The conversation was regarding a blogpost written by Steve Cameron of Advent …

Why the New Google Shopping Campaigns Scare Me

clown getting punched by google adwords

For those of you who aren’t aware, Google has released some major (and much needed) updates to their PLA advertising campaigns in Adwords. These are called, Google Shopping Campaigns. I recently guest blogged over at …

Introducing Brielle – A New Marketer Has Been Born

ke creative marketing baby in blanket

I’m delighted to announce the birth of our second child, Brielle! I couldn’t help but write a blogpost about it because, well, it’s my website and my daughter 😉 Both mother and daughter are doing …

Online Marketing – A Definition of Terms

flyfisherman and fly

*image courtesy of eMarie Photography It is often the case when dealing with professionals in any industry, from flyfishing to insurance litigation, that various phrases come up often… and yet are completely foreign to the …