Dear Google. An Open Letter From A PPC Agency.

Google Partner Badge for Google Adwords

An interesting comment was made on PPCChat this week that embedded itself into the recesses of my brain and kept right on burrowing. The conversation was regarding a blogpost written by Steve Cameron of Advent Communications in which he pleaded with SMB owners to stop listening to Google’s “5 Minute Setup” line and be willing to hire the professionals to manage their campaigns. It is an engaging blogpost and worth a read: Why AdWords Biggest Advantage is also their Biggest Disadvantage. However, the twitter comment that has continued to bounce around the mostly empty abscess in the Northern Hemisphere of my person is what officially precipitated this open letter. The comment was also by Steve (bonus points for you, Steve!) in which he said: @gravymatt In truth I think they burned themselves with the “free lunch” of the coupon… #ppcchat — Steve Cameron (@adventcom) February 19, 2014 Now, we agencies …

Online Marketing – A Definition of Terms

flyfisherman and fly

*image courtesy of eMarie Photography It is often the case when dealing with professionals in any industry, from flyfishing to insurance litigation, that various phrases come up often… and yet are completely foreign to the outside observer.  Flyfishing, which I’ve recently taken up with the help of my father-in-law, Dave Allen, has proven to completely stymie and confuse me… and that’s only after the kind of fly for that day has been discussed! At times, it helps to have someone around to help you understand what is meant by the unique terms in each field. Here are some of my own definitions for key terms that get tossed around in most online marketing conversations: A Definition of Terminology Adwords – This is the name for Google’s Paid Advertising Solution.  It allows advertisers to pay money to display on Google’s search engine, as well as other sites that have legal affiliation …