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Naming PPC Campaigns – It’s More Important Than You Think

In Bing Ads, Campaign Strategy, General, Google Adwords, Google Analytics, PPC Advertising by Kirk Williams

What’s In a Name? Hi, I’m 10549678. What’s your number? Or perhaps people call you by your barcode? “Attention customers, I have an order ready for BEEEEEP-boop-boop-BOP-beep-BEEP” These notions are silly to you because shortly before or after you were born, you were given a name. That name may be …

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The Secret Conflict of MAP Pricing and Google Shopping

In Ecommerce, General, Google Adwords, Google Shopping, Google Shopping Campaigns, PPC Advertising, Search Engine Marketing by Kirk Williams

Minimum Advertised Pricing is a controversial subject, unless you’ve never heard of it. In fact, it’s kind of boring unless it affects your business directly. Then it REALLY interests you. If you are a PPC agency that takes on e-commerce clients, than you need to be aware of this. It’s …

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All the 2014 Hero Conference Presentations in One Place!

In Bing Ads, General, Google Adwords, Hero Conference, Housekeeping Items, PPC Advertising, PPC Chat, Search Engine Marketing by Kirk Williams

2014 Hero Conference Lecture Slide Repository Today I thought, “I wish someone would have links to all the 2014 Hero Conference lecture slides in one place so those of us who didn’t attend could see them.” Then I realized I was being lazy… so here you go 🙂 Here are …

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KE Creative Marketing is Now ZATO

In Branding, General, Welcome by Kirk Williams

If you have been here before, you’ve probably noticed something different. We recently rebranded our business from KE Creative Marketing to ZATO! As a friend recently told me, “the more I see the word ZATO, the more I like it.” I love it too, in its grab-you-simplicity and am excited …

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Revealed: My Go-To Google Shopping Campaign Strategy

In Campaign Strategy, General, Google Adwords, Google Shopping, Google Shopping Campaigns, PPC Advertising, Product Listing Ads, Search Engine Marketing by Kirk Williams

There are lots of ways to do PLA strategy. With all of the recent Shopping/PLA changes by Google, I thought it would be helpful to share my go-to Google Shopping Campaign Strategy with you. Obviously, this is going to be a simplified version of my strategy, but should at least …

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Should You Get Away from the PLA?

In General, Google Adwords, Google Shopping, Google Shopping Campaigns, PPC Advertising, Product Listing Ads, Search Engine Marketing by Kirk Williams

Is It Time to Migrate Your PLA Campaign to Google Shopping? EDIT 4/2/14: Google has officially announced the termination of the PLA Campaign Type here: What’s next for Google Shopping & Retailers. Deadline is August 2014, so get on it! Google Shopping makes me think of the California Gold Rush, …