2014 End-of-Year Williams Update

It’s been a long, long time since I wrote a post on the blog here. While, yes, blogging takes commitment and diligence, there can also be other things that work into the equation! I thought it would be fun to share some of the exciting things that have happened (and …

Another Fun Friday PPC Meme Post

leo sussan scriptmaster ppcchat meme

It is Friday and you’re ready for the weekend. Take 5 minutes out of your day to enjoy these fun memes ZATO has created for various PPC friends in the PPC Chat realm on twitter. Enjoy! (P.S. Click on any of the memes to see the twitter context, the context …

A Fanciful Tale: The Cute Little Landing Page Form

cute little girl singing

Once upon a time, there was a cute little landing page form named “Feeld”. Feeld was a sweet little form who loved to have fun and help people, but was unfortunately quite small. Like her 4-legged, red-nosed friend from the North, she was often made fun of for being different. …

Google Tag Manager for the Busy PPC Professional

google tag manager for the busy ppc professional

It’s Time for Us Non-Coders to Start Using Google Tag Manager Let’s say it together. “Hi, my name is _______. I am a PPC Marketer. I know less about coding than I pretend to know on Twitter. Scripts? Oh yeah, love em! Just automate the blah blah, with the API …

4 Things PPC Marketers Can Learn From Jimmy Fallon

Jimmy Fallon is changing Late Night TV. Jimmy Fallon is doing things with Late Night TV that has actually pulled Millennials away from bing-watching Netflix reruns. So wait, what does this have to do with PPC (Pay-Per-Click) Marketing? Well, I think there are things we PPC Marketers (Agency and In-House) …

ZATO Takes the Ice Bucket Challenge

kirk williams zato takes the ice bucket challenge

Unless you have been hiking in the mountains for 2 months or recently been introduced to a phenomenon called the internet, you have likely heard of the ALS Awareness Ice Bucket Challenge. The Ice Bucket Challenge has not been without controversy, the controversy lies mainly in two distinct areas, first …

Capped Budgets, Unite! Get Creative With Adwords Shared Budgets

capped budgets unite adwords shared budgets

Whether you are an agency or an in-house PPC manager, if you work with an account that has a budget cap on it you have probably (accidentally) slipped over that budget at one time or another. It’s especially difficult when your client wants you to toe the line but not …

A PPC Follow Friday Meme Theme

Google Sergey Brin Bonus Money to PPCchat members ppc meme

I haven’t done a straight up fun post in awhile, so here it is. I love creating memes. I may not be any good at graphic design (I’m not being overly humble there… I’m really not. I’m like the puppy falling all over himself as he runs for the ball …

Read My Guest Posts on the PPC Hero & Bing Ads Blogs

busy ppc guy

If you haven’t noticed, I haven’t been quite as up on the blog lately. Between new client setups, current client optimizations, and new blogging opportunities, I guess work has been busy in a great way! I’ve also been busy building memes for my #PPCChat friends… maybe I need to do …