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KE Creative Marketing is Now ZATO

In Branding, General, Welcome by Kirk Williams

If you have been here before, you’ve probably noticed something different. We recently rebranded our business from KE Creative Marketing to ZATO! As a friend recently told me, “the more I see the word ZATO, the more I like it.” I love it too, in its grab-you-simplicity and am excited …

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Revealed: My Go-To Google Shopping Campaign Strategy

In Campaign Strategy, General, Google Adwords, Google Shopping, Google Shopping Campaigns, PPC Advertising, Product Listing Ads, Search Engine Marketing by Kirk Williams

There are lots of ways to do PLA strategy. With all of the recent Shopping/PLA changes by Google, I thought it would be helpful to share my go-to Google Shopping Campaign Strategy with you. Obviously, this is going to be a simplified version of my strategy, but should at least …

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Should You Get Away from the PLA?

In General, Google Adwords, Google Shopping, Google Shopping Campaigns, PPC Advertising, Product Listing Ads, Search Engine Marketing by Kirk Williams

Is It Time to Migrate Your PLA Campaign to Google Shopping? EDIT 4/2/14: Google has officially announced the termination of the PLA Campaign Type here: What’s next for Google Shopping & Retailers. Deadline is August 2014, so get on it! Google Shopping makes me think of the California Gold Rush, …

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Google Shopping Campaigns Get Much Needed Upgrade

In General, Google Adwords, Google Shopping, Google Shopping Campaigns, PPC Advertising, Product Listing Ads, Search Engine Marketing by Kirk Williams

First, let me say BLESS YOU GOOGLE for hearing our cries and adding ad groups into Shopping campaigns, but not just ad groups… ad group negative keywords!!! Yes, you heard me, as evidenced by the screenshot below, it appears that Shopping campaigns have been updated to allow for multiple ad …

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Accurately Identifying Cause and Effect in PPC Marketing.

In General, General Marketing Principles, Google Adwords, Google Analytics, PPC Advertising, Search Engine Marketing by Kirk Williams

What is Cause and Effect? You have undoubtedly heard of cause and effect. Cause and effect (or causality) is identifying the relationship between two events, specifically in how the second event is related to the first. Did the first event cause the second, or is there another unknown event involved? …