4 Things PPC Marketers Can Learn From Jimmy Fallon

Jimmy Fallon is changing Late Night TV. Jimmy Fallon is doing things with Late Night TV that has actually pulled Millennials away from bing-watching Netflix reruns. So wait, what does this have to do with PPC (Pay-Per-Click) Marketing? Well, I think there are things we PPC Marketers (Agency and In-House) …

ZATO Takes the Ice Bucket Challenge

kirk williams zato takes the ice bucket challenge

Unless you have been hiking in the mountains for 2 months or recently been introduced to a phenomenon called the internet, you have likely heard of the ALS Awareness Ice Bucket Challenge. The Ice Bucket Challenge has not been without controversy, the controversy lies mainly in two distinct areas, first …

Capped Budgets, Unite! Get Creative With Adwords Shared Budgets

capped budgets unite adwords shared budgets

Whether you are an agency or an in-house PPC manager, if you work with an account that has a budget cap on it you have probably (accidentally) slipped over that budget at one time or another. It’s especially difficult when your client wants you to toe the line but not …

A PPC Follow Friday Meme Theme

Google Sergey Brin Bonus Money to PPCchat members ppc meme

I haven’t done a straight up fun post in awhile, so here it is. I love creating memes. I may not be any good at graphic design (I’m not being overly humble there… I’m really not. I’m like the puppy falling all over himself as he runs for the ball …

Read My Guest Posts on the PPC Hero & Bing Ads Blogs

busy ppc guy

If you haven’t noticed, I haven’t been quite as up on the blog lately. Between new client setups, current client optimizations, and new blogging opportunities, I guess work has been busy in a great way! I’ve also been busy building memes for my #PPCChat friends… maybe I need to do …

Is This One Checkbox Killing Your Google Shopping Strategy?

is this one checkbox killing your google shopping strategy

I’ve been going through Mystery Science Theater 3000 movies in my Netflix queue lately, so the B-horror show is on my mind. What, for a PPCer, is more horrific than doing a lot of work on something and missing one tiny little thing that will change the outcome of all …

Putting the Fun in Ad Schefunduling (PPC Ad Scheduling Basics)

Google Adwords PPC Ad Scheduling

PPC Ad Scheduling – It’s Not As Boring As You Think! Want to watch a non-PPCer’s eyes start to glaze over and their soul briefly float above their body as they attempt to escape? Start a conversation about ad scheduling. At first blush, it seems like one of those detailed …

Google Adwords: Quality Score is Like Love

Google Adwords Quality Score is like Love

It’s Baaaacck… Another Quality Score Discussion If you work in PPC Marketing, or possibly in any digital marketing channel, you may have heard some hubbub regarding a post Google put out yesterday regarding Quality Score. If this is new to you, you can see Google’s post here: More Insights About …

18 Statements You May Hear in a PPC Agency (In GIFs!)

PPC Fail

This is just for fun today. Since the animated GIF is the reason the internet was invented, I figured we could all enjoy ourselves today (since if you you’re reading this, you obviously survived last week’s Full-Moon-Friday-the-13th). These are all statements you may overhear in a PPC Agency. What You …

The e-Commerce PPC Text Ad Is Not Dead

death of e-commerce ppc text ads homer simpson

Goodbye e-Commerce PPC Text Ads… Wait, Really? Anyone doing e-Commerce PPC Marketing over the last couple of years has undoubtedly marveled at the change in scenery. As Google has invested more energy into Google Shopping (Base/Froogle/Product Ads/PLAs/etc), they have also handed more SERP real-estate to the PLA. In my opinion, …