View Post

Why the New Google Shopping Campaigns Scare Me

In General, Google Adwords, Google Shopping, PPC Advertising, Product Listing Ads, Search Engine Marketing by Kirk Williams

For those of you who aren’t aware, Google has released some major (and much needed) updates to their PLA advertising campaigns in Adwords. These are called, Google Shopping Campaigns. I recently guest blogged over at Clix Marketing and highlighted some initial differences between the new Shopping Campaigns and older PLA …