ahab ppc pricing meme

The Great 1-Sided PPC Pricing Model Debate – State of Search Conference 2015

In General, Google Adwords, PPC Advertising, PPC Pricing Models, Presentations by Kirk Williams

 

I had the privilege of speaking on PPC Pricing Models at State of Search in November, 2015. Here are the slides from my presentation.

 

I decided to not waste all the research I was doing and to share links to the posts I’ve run across on PPC Pricing Models. There aren’t a lot out there!

If you are aware of any that I am missing, please tweet them to me at @PPCKirk. For obvious reasons, I did not include any agencies that “talked” about their pricing. I wanted to reserve these links for those posts that actually dig into the reasoning for certain (or all) models.

PPC Pricing Blogposts by Date

Economics of PPC Pricing: Why the Markup Model is Flawed

Alan Mitchell on Calculate Marketing
November 26, 2009

Economics of PPC Pricing: Why Performance Deals Often Fail

Alan Mitchell on Calculate Marketing
February 11, 2010

Economics of PPC Pricing: Why Profit Sharing is the Future

Alan Mitchell on Calculate Marketing
February 23, 2010

The Performance-Based Pricing Fallacy: Part 1

George Michie on the RKGBlog
January 27, 2011

The Performance-Based Pricing Fallacy: Part 2

George Michie on the RKGBlog
January 31, 2011

PPC Agency Payment Models: Percentage of Spend

Ben Potter on Econsultancy
October 29, 2013

How to package and sell my PPC services

Reddit Thread
July 19, 2015

Dissecting PPC Agency Pricing Models, Part 1 of 3

Pat East on PPC Hero
July 29, 2015

Dissecting PPC Agency Pricing Models, Part 2 of 3

Pat East on PPC Hero
August 12, 2015

Pay-Per-Click Pricing Models

PPCChat
August 18, 2015

Dissecting PPC Agency Pricing Models, Part 3 of 3

Pat East on PPC Hero
August 26, 2015

Need advice from successful SEM

Reddit Thread
September 13, 2015

The Best Way to Charge For PPC Management

Melissa Mackey on Beyond the Paid
October 9, 2015

Opinion: Profit-Based PPC Agency Fees Are a Bad Idea.

Kirk Williams on the ZATO blog
January 3, 2017

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If you are aware of any other posts on PPC Pricing Models out there that I am missing, please tweet them to me at @PPCKirk.

ahab ppc pricing meme