I had the privilege of speaking on PPC Pricing Models at State of Search in November, 2015. Here are the slides from my presentation.
I decided to not waste all the research I was doing and to share links to the posts I’ve run across on PPC Pricing Models. There aren’t a lot out there!
If you are aware of any that I am missing, please tweet them to me at @PPCKirk. For obvious reasons, I did not include any agencies that “talked” about their pricing. I wanted to reserve these links for those posts that actually dig into the reasoning for certain (or all) models.
PPC Pricing Blogposts by Date
PPC Management Options – Are Your Fees Inline With The Advertiser’s Goals
Brad Geddes on Search Engine Land
May 27, 2008
Economics of PPC Pricing: Why the Markup Model is Flawed
Alan Mitchell on Calculate Marketing
November 26, 2009
Economics of PPC Pricing: Why Performance Deals Often Fail
Alan Mitchell on Calculate Marketing
February 11, 2010
Economics of PPC Pricing: Why Profit Sharing is the Future
Alan Mitchell on Calculate Marketing
February 23, 2010
The Performance-Based Pricing Fallacy: Part 1
George Michie on the RKGBlog
January 27, 2011
The Performance-Based Pricing Fallacy: Part 2
George Michie on the RKGBlog
January 31, 2011
How Much Should I Pay for an Agency to Manage My Adwords And PPC Marketing?
Ann Stanley on Anicca
June 23, 2011
PPC Agency Payment Models: Percentage of Spend
Ben Potter on Econsultancy
October 29, 2013
PPC Pricing Models – Why Charging Percentage of Spend is Dead
William Bakhos
July 13, 2015
How to package and sell my PPC services
Reddit Thread
July 19, 2015
Dissecting PPC Agency Pricing Models, Part 1 of 3
Pat East on PPC Hero
July 29, 2015
Dissecting PPC Agency Pricing Models, Part 2 of 3
Pat East on PPC Hero
August 12, 2015
Pay-Per-Click Pricing Models
PPCChat
August 18, 2015
Dissecting PPC Agency Pricing Models, Part 3 of 3
Pat East on PPC Hero
August 26, 2015
Need advice from successful SEM
Reddit Thread
September 13, 2015
The Best Way to Charge For PPC Management
Melissa Mackey on Beyond the Paid
October 9, 2015