PPC Pricing Models - A List of Links

I had the privilege of speaking on PPC Pricing Models at State of Search in November, 2015. Here are the slides from my presentation.

The Great PPC Pricing Debate – State of Search 2015 from Kirk Williams

I decided to not waste all the research I was doing and to share links to the posts I’ve run across on PPC Pricing Models. There aren’t a lot out there!

If you are aware of any that I am missing, please tweet them to me at @PPCKirk. For obvious reasons, I did not include any agencies that “talked” about their pricing. I wanted to reserve these links for those posts that actually dig into the reasoning for certain (or all) models.

The Great 1-Sided PPC Pricing Model Debate – State of Search Conference 2015

PPC Pricing Blogposts by Date

PPC Management Options – Are Your Fees Inline With The Advertiser’s Goals

Economics of PPC Pricing: Why the Markup Model is Flawed

Economics of PPC Pricing: Why Performance Deals Often Fail

Economics of PPC Pricing: Why Profit Sharing is the Future

The Performance-Based Pricing Fallacy: Part 1

The Performance-Based Pricing Fallacy: Part 2

How Much Should I Pay for an Agency to Manage My Adwords And PPC Marketing?

PPC Agency Payment Models: Percentage of Spend

PP C Pricing Models – Why Charging Percentage of Spend is Dead

How to package and sell my PPC services

Dissecting PPC Agency Pricing Models, Part 1 of 3

Dissecting PPC Agency Pricing Models, Part 2 of 3

Pay-Per-Click Pricing Models

Dissecting PPC Agency Pricing Models, Part 3 of 3

Need advice from successful SEM

The Best Way to Charge For PPC Management

Opinion: Profit-Based PPC Agency Fees Are a Bad Idea.