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Watch ZATO Owner, Kirk Williams' TEDx Talk - Stop the Scale: Redefining Business Success. Watch Now

New Book: Ponderings of a PPC Professional: Revised & Expanded

Kirk Williams
Team Zato
 • 
Zato News
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How to Set Up a New Google Merchant Center Next Account - Merchant Center Mastery Video

Kirk Williams
Team ZATO
 • 
Google Merchant Center Next
In this video, we'll walk you through everything you need to do in order to get your Google Merchant Center Next account set up right from the beginning. As a reminder, this is for GMC NEXT.

Presentation Release: Level Up Your Google PMax Campaigns in 70 Minutes - Google Ads Training Video

Kirk Williams
Team ZATO
 • 
Performance Max
I'm excited to share with you a detailed session I gave recently in Salt Lake City for the EcommerceFuel online community on all things Google Performance Max Campaigns. Watch and Learn!

TEDx Billings 2023 Talk: Stop the Scale: Redefining Business Success by ZATO Owner, Kirk Williams

Kirk Williams
Team ZATO
 • 
Business Tips
Watch ZATO Owner Kirk Williams' TEDx Billings talk on Redefining Business Success: Stop the Scale.

How to Exclude Mobile Apps from PMax Campaigns in Google Ads

Kirk Williams
Team ZATO
 • 
Performance Max
How can you exclude Mobile Apps from PMax campaigns? Here is the easy 3 step process for doing so. Happy hunting!

What Are Ad Customizers in Google Ads?

Kirk Williams
Team ZATO
 • 
Google Search Network
What are ad customizers in Google Ads, and how do they work? Read here as Kirk walks you through using them in RSAs, cautionary notes, and gets you a Walkthrough for setting them up.

How to Tell if Temu is Spending More in Google Ads for Black Friday 2023

Kirk Williams
Team ZATO
 • 
General PPC
According to Mike Ryan, Temu is getting more aggressive in some auctions, so view this walkthrough on how to see if Temu is playing in your space!

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