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Click Here & Buy ZATO Owner, Kirk Williams' newest book on Google Ads - Ponderings of a PPCer: Revised & Expanded.

Can the GDN Work for Ecommerce in 2025? Yes! Here's How - The ZATO Google Display Network Playbook

Kirk Williams
Team Zato
 • 
Google Display
The Google Display Network (GDN) has wasted potential due to poor ad placement filtering. Success requires smart audience targeting, strong offers, and optimized landers for remarketing & prospecting.
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YouTube Advertising in 2025: Watch What Team ZATO Learned from Andrew Faris & Olivia Kory on Tracking YouTube Incrementality

Kirk Williams
Team ZATO
 • 
YouTube
Are we underestimating YouTube’s impact? Watch as Team ZATO dive into key takeaways from Andrew Faris & Olivia Kory on Demand Gen, attribution challenges, & how to measure YouTube’s true ROI in 2025.
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7 Ways Google Ads is Different From Meta Ads (and How This Should Change Your Management Practices)

Kirk Williams
Team ZATO
 • 
Google Ads
Google Ads and Meta Ads have significant differences, and getting it wrong can harm your account. Here, we discuss 7 key differences between them and how to manage them effectively for better results.
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The Ideal YouTube Video Ads Lengths and File Sizes

Kirk Williams
Team ZATO
 • 
YouTube
Here are the ideal YouTube Video Ad Lengths and File Sizes so you have something to aim at when creating your video ads for YouTube campaigns!
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Do You Know Where Your YouTube Ads Are Showing? Learn the 2025 YouTube Ad Types Here

Sarah Vlietstra
Team ZATO
 • 
YouTube
In this post, we'll take a look at all of the YouTube Ad types you can expect to see in 2025.
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The Giant Video Guide Collection for Every Google Shopping Product Feed Attribute - Merchant Center Mastery

Kirk Williams
Team ZATO
 • 
Google Shopping
Here is a giant list of videos and links diving deep into each and every current Google Shopping product feed attribute. Keep coming back, because this page will be endlessly updated!
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Finally, a great solution for Small Budget PPC! - Introducing the Google Ads for Small Budget Program by ZATO/MAKROZ

Team ZATO
 • 
With advances in machine learning so ad testing, bidding, and overall recommendations and automation is improving we are able to offer services at lower rates than previously because we are able to...
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Video: How to Set Up Attribute Rules in Google Merchant Center Next

Kirk Williams
Team ZATO
 • 
Google Merchant Center Next
Learn the basics of Google Merchant Center’s Attribute Rules! This introductory Merchant Center Mastery video by Kirk Williams covers feed rule setup & smart usage to simplify product data management.
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11 Things to Check If Your Google Ads Account Is Suspended for Circumventing Systems or Abusing the Ad Network Policy

Kirk Williams
Team ZATO
 • 
Google Policy Suspensions
If your Google Ads account was suspended for circumventing systems or abusing the ad network, here’s a handy 11-point checklist covering key areas to help troubleshoot and resolve this frustration.
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Video: How to Create (and Use) a Supplemental Source in Google Merchant Center Next - Merchant Center Mastery

Kirk Williams
Team ZATO
 • 
Google Merchant Center Next
In this Merchant Center Mastery video, I walk you through some basics of why and when to use supplemental data sources, and then how to set them up.
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Find what you're looking for here:

Popular links:
Google Ads Agency
Google Shopping Help
Kirk William's Udemy Course
Request Free Account Analysis