Introducing the PPC Ponderings Podcast. Delivering a thoughtful, investigative take on key PPC themes. Learn More.
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We specialize in
Paid Search Advertising
- so you don't have to.
Founded by Kirk Williams
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@PPCKirk
We're ZATO Marketing, a micro-agency founded by PPC Expert & Influencer, Kirk Williams. Our small team of PPC experts dedicate ourselves to running Google Ads for businesses small & large, staying on top of current Paid Search Best Practices.
Paid Advertising is all we do - so we do it well.
With ZATO Marketing you aren’t getting an agency who “does a little of everything”. Instead, you're getting a highly specialized micro-agency with a singular focus on Paid Search Marketing, giving you better results for your business.
Google Ads
We create well-designed campaigns targeting people interested in your product or service through the Google Search Network.
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Google Shopping
ZATO partners with your existing Paid Search team or agency to affordably manage and grow only your Shopping Program.
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Microsoft Ads
Microsoft Ads is our favorite little secret. You might be surprised how easy it is to get a profitable new channel to send 10% new revenue!
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YouTube Ads
We can help you put your best foot forward on YouTube, getting your company a high volume of exposure at incredible costs.
Learn moreWhat to expect with ZATO
Custom Account Set-up
ZATO we'll perform extensive research on your business & industry - resulting in a Paid Search account optimized for your audience.
Ongoing Optimization
We’ve utilized our experience to create account management efficiencies so we can devote time to ongoing account optimization.
The Daily Glance
We look at every single account, every single business day. We check in on the most important KPIs on your account on a daily basis.
Monthly Reporting
We send automated monthly reports designed for your account that ensure the most important KPIs are in front of you.
Why Clients Choose Zato
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Free Account Analysis
Like to know specifically how we can help your business before hiring us? No problem! We offer a free account analysis before you sign anything. We'll see how things are currently managed in your Paid Advertising Accounts and will let you know if & exactly how we can help your business with your paid advertising efforts.
Request Account Analysis
A Micro-Agency of PPC Experts
Our core business goal is simple: to provide our clients with exceptional Paid Search advertising in a way that also supports our employees health & well-being. With this in mind, we strategically partner with just 7-10 client accounts per team member resulting in higher-quality work + no burn-out for our valued team.
Learn more about Team Zato
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Kirk Williams
Owner & Chief Pondering Officer
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Eric Marshall
PPC Program Director
Sarah Vlietstra
Senior Paid Search Strategist
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Diana Talhelm
Senior Paid Search Strategist
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Chris Reeves
Small Budgets Program Director
We’ve helped hundreds of businesses excel with paid advertising - join amazing brands like these and stand out online.
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“Kirk and ZATO Marketing are my & Credo's first thought when approached by someone looking for Google Shopping help. Kirk has proven himself over and over to be a humble and helpful resource who is truly the best at what he does, and a world class human to know. I'm not an advertising expert myself, so when I have questions Kirk is my go-to and should be yours as well."
- JOHN DOHERTY, FOUNDER & CEO, GETCREDO.COM
"In seeking a partner to manage our Shopping Engine channel for KURU Footwear, we looked for the best. Nothing less would do. ZATO quickly became the only logical choice. Our faith in the team has been rewarded many times over."
– SEAN MCGINNIS SVP, HEAD OF MARKETING, E-COMMERCE & CX
"Kirk is my industry go-to person when it comes to Shopping Ads. Whether I have a client looking for help with their shopping campaigns, a lead looking for someone seasoned, creative, and trustworthy to possibly work with, or if I have a question myself, Kirk is always helpful and willing to have a conversation."
– AKVILE DEFAZIO, PRESIDENT, AKVERTISE, INC.
"Kirk is one of the most talented and experienced Google Shopping experts that I know. I’ve had the privilege of viewing several of Kirk’s presentations at conferences as well as numerous other content pieces that he’s produced online - all chock full of actionable e-commerce expertise."
– AMY BISHOP, FOUNDER & OWNER, CULTIVATE MARKETING
“Kirk is a highly intelligent and charismatic individual that I had the pleasure of working with while I was ZATO's Google rep. His skills in regards to AdWords and especially E-commerce are top notch. He goes above and beyond for all of his clients and truly cares about doing great work. Strongly recommend if you're looking for a PPC master.”
– STEVEN NEIGUT, AGENCY SUPPORT AT GOOGLE
From the ZATO Blog
View All Blog posts
Mike Ryan on Google Predictive Models, Lookback Windows, and Directional Decision-Making - PPC Ponderings Podcast
One of the things I love about this conversation with Mike, is how clearly he thinks through ramifications of technology, as a pro-tech person working at a software company.
Performance Max and Google Shopping Campaigns. What's Going On There?
confused by what’s going to happen with Shopping Ads as Performance Max kicks in? Well, you’re not alone! Virtually every group I’m a part of has people asking for more clarification on what is going
Shapley Models & Attributive Common Sense with Nechama Teigman Full Interview - PPC Ponderings Podcast
In this episode, you'll hear the rest of the conversation Nechama and I had that we couldn't fit into our full Core episode on attribution as we all ponder digital attribution together.
Request a FREE Ad Account Analysis for your Business
Not sure if ZATO Marketing is right for you? That's why we offer a free account analysis before you sign anything. We'll see how things are currently managed in your Paid Advertising Accounts and will let you know if and exactly how we can help your business.
Thank you! In preparation for your account analysis, help us get to know your business by completing our Discovery Questionnaire (click here).
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