We have developed a customized proprietary analysis system called "The Daily Glance" that allows us to get human eyes on the important KPIs of your account to investigate anomalies... and we do that every single business day. This isn't all the work we do in your account by a long shot, but having human eyes on your account means we catch stuff quicker and can investigate curiosities more rapidly because we're actually in the account data.

We are fiercely singular-focused on Paid Search. We aren’t a full-service agency so we won’t be your go-to for SEO or email. When you hire us, you're hiring specialists. This is what we do, day in and day out. We dive deeper than traditional all-in-one agencies because we're not forced to wear multiple hats. When you hire ZATO, you're hiring search and social experts. Period.

We are purposefully small & proud of it and the agility it gives us. If you partner with ZATO, you won’t be one of 150 accounts managed by an intern. We will always be doing what we can in our sphere, to push you towards success. Many agencies have the goal of constantly growing which often results in overwhelming their account managers with too many accounts. Not ZATO. We're people who love our jobs, families, hobbies, and understand value beyond our work. This means we won’t sacrifice older accounts just because something new and shiny comes along.

How much in switching costs have you spent in the last few years trying to find an agency that will truly get to know you and grow you over time? We have multiple clients who have been with us for years and years and rather than ignore them for the next client to come along, we value those partnerships even more. We desire long-standing relationships where we can continue to grow an account over years rather than try to focus on sales at the expense of solid, long-term account management.