Hire the agency that Trains the Others.

ZATO Founder Kirk Williams (@PPCKirk) has traveled around the world speaking at conferences, creating Shopping Ads courses, and writing blogposts for multiple publications to keep the ecommerce world informed about Google changes. This strategic depth, along with an average industry tenure of a decade experience (!) by your ZATO account manager, means your accounts are managed by experts with deep Google Ads knowledge.


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Google Search Ads
We create well-planned campaigns targeting people interested in your product or service through the Google Search Network.
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Google Shopping
and Performance Max
ZATO partners with your existing Paid Search team or agency to affordably manage and grow only your Shopping Program.
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Microsoft Ads
Microsoft Ads is our favorite little secret. You might be surprised how easy it is to get a profitable new channel to send 10% new revenue!
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Google Display, Discovery, and YouTube Ads
We can help you put your best foot forward on top of funnel channels like YouTube, getting your company a high volume of exposure at incredible costs.
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We're Not Focused On Our Own Growth, So we can be focused on yours

to provide our clients with exceptional Paid Search advertising as a fully integrated partner, yet without compromising our employee health & well-being.

At ZATO, we focus on cultivating great partnerships that last for years. We partner with a limited number of accounts per person, so we can keep up with all the Google Ads changes (aren't there so many these days?!), grow your account, and do all of that without burning out our team members.

We also seamlessly integrate within your team and process in order to remove communication barriers so we can demonstrate our value to you again and again.

With ZATO You Get:

Rather than hire the agency who makes the promise of some random revenue projection you want to hear, hire the agency who you will trust to partner with you for years, evolving and adapting with the inevitable challenges that will rock your business, and Google Ads.

ZATO isn't easy to categorize because we act more like freelancers or employees in taking personal ownership of your Google Ads campaigns... but we offer a team-like approach to PPC management.

You get a dedicated Account Manager (with 10+ years of experience, as well as limited accounts to be able to focus on yours!), plus a strategist who gets a second set of our eyes on the account, especially helping think through any particular challenges that may arise to hit your goals month after month.

Our onboarding process has been honed for a decade so we learn all the things about your business... sometimes obsessively. We spend hours digging into each account before we make any key changes initially, and that typically means we spend quite a bit of time with new clients diving into business strategy, learning all we can about your business, so we can make the right decision.

If you want to leave us, on the other hand, it's as simple as one email. Unlike other services or agencies, we're not trying to keep you because you have to stay. We want to keep you because you want to keep working with us. If you no longer feel that way, it's not difficult to leave, and we make sure the transition away from ZATO is smooth. We want to do right by you, even if we're no longer a good fit.

Why OUR Clients Choose Zato
Ad Management and Reporting Photo

Free Account Analysis

Let's determine if we're a good fit through initial Discovery conversations, then if it makes sense to proceed from there for both of us, we offer a free account analysis of your current Google Ads setup before you sign anything.

We'll see how things are currently managed in your Paid Advertising Accounts and will let you know if & how we can help your business with your paid advertising efforts.
Request Account Analysis
@PPCKirk - Owner & Chief Pondering Officer
Kirk Williams
@PPCKirk - Owner & Chief Pondering Officer
PPC Program Director
Eric Marshall
PPC Program Director
 Senior Paid Search Strategist
Sarah Vlietstra
Senior Paid Search Strategist
 Senior Paid Search Strategist
Diana Talhelm
Senior Paid Search Strategist
Small Budgets Program director
Chris Reeves
Small Budgets Program director
Office Manager
Elise Williams
Office Manager
Some brands we've helped:
“Kirk and ZATO Marketing are my & Credo's first thought when approached by someone looking for Google Shopping help. Kirk has proven himself over and over to be a humble and helpful resource who is truly the best at what he does, and a world class human to know. I'm not an advertising expert myself, so when I have questions Kirk is my go-to and should be yours as well."
- JOHN DOHERTY, FOUNDER & CEO, GETCREDO.COM
“ZATO gave us the best SEM/SHOP audit we’ve gotten from any outside firm. It was insightful, thorough, actionable, and delivered in a clear professional way. We were able to implement their recommendations within months and saw significant improvements.”
– CONNOR MACDONALD, CMO, THE RIDGE
"Kirk is my industry go-to person when it comes to Shopping Ads. Whether I have a client looking for help with their shopping campaigns, a lead looking for someone seasoned, creative, and trustworthy to possibly work with, or if I have a question myself, Kirk is always helpful and willing to have a conversation."
– AKVILE DEFAZIO, PRESIDENT, AKVERTISE, INC.
"Kirk is one of the most talented and experienced Google Shopping experts that I know. I’ve had the privilege of viewing several of Kirk’s presentations at conferences as well as numerous other content pieces that he’s produced online - all chock full of actionable e-commerce expertise."
– AMY BISHOP, FOUNDER & OWNER, Cultivative MARKETING
“Kirk is a highly intelligent and charismatic individual that I had the pleasure of working with while I was ZATO's Google rep. His skills in regards to AdWords and especially E-commerce are top notch. He goes above and beyond for all of his clients and truly cares about doing great work. Strongly recommend if you're looking for a PPC master.”
– STEVEN NEIGUT, AGENCY SUPPORT AT GOOGLE

From the ZATO Blog

How to Set Up a New Google Merchant Center Next Account - Merchant Center Mastery Video

How to Set Up a New Google Merchant Center Next Account - Merchant Center Mastery Video

Kirk Williams
Team Zato
 • 
Google Merchant Center Next
In this video, we'll walk you through everything you need to do in order to get your Google Merchant Center Next account set up right from the beginning. As a reminder, this is for GMC NEXT.
Presentation Release: Level Up Your Google PMax Campaigns in 70 Minutes - Google Ads Training Video

Presentation Release: Level Up Your Google PMax Campaigns in 70 Minutes - Google Ads Training Video

Kirk Williams
Team Zato
 • 
Performance Max
I'm excited to share with you a detailed session I gave recently in Salt Lake City for the EcommerceFuel online community on all things Google Performance Max Campaigns. Watch and Learn!
How do Dynamic Shopping Ads Work in Performance Max Campaigns?

How do Dynamic Shopping Ads Work in Performance Max Campaigns?

Kirk Williams
Team Zato
 • 
Performance Max
Today, I'd like to share what I know about how Google "Dynamic" Ads work in a Shopping Ads context, specifically in regard to Performance Max and how that should inform our reporting.
Does Google Shopping Query Filtering Still Work in 2023?

Does Google Shopping Query Filtering Still Work in 2023?

Kirk Williams
Team Zato
 • 
Google Shopping
Nearly 6 years ago, I watched a video of Martin Roettgerding (who would later become my friend) giving a presentation on a brilliant strategy he had devised to better control Google Shopping...

Request a FREE Ad Account Analysis for your Business

Not sure if ZATO Marketing is right for you? That's why we offer a free account analysis (to those who make it through our Discovery Process) before you sign anything (though, even then you're only signing a month-to-month something!). We'll see how things are currently managed in your Google Ads account and will let you know if and how we can help your business.
Thank you! In preparation for your account analysis, help us get to know your business by completing our Discovery Questionnaire (click here).
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