What We’re About.

Tactical Transparency

The 4 things you need to know about ZATO are:

We have an obsession with advanced PPC tactics and strategies. We keep up on the changing trends in PPC, and implement them in all of our client accounts.

We’re a technical PPC agency devoted to applying strategic optimizations within the Advertising Channels to meet your business goals. This means we won’t be managing your SEO or content. We stick to what we’re good at: tactical PPC button pushing.

We have an obsession with transparency. Practically, this looks like you controlling your accounts and data. If you leave, you take the accounts and data with you. Always. It also looks like us being willing to have hard conversations we believe will truly be for the benefit of your company.

We see ourselves as strategic partners, rather than employees. Practically, this looks like a collaborative relationship with you and your business knowledge, and us and our PPC knowledge working together at the table. We are seeking committed, ongoing relationships where we can work together to see your business grow for years.

If you are looking for an agency you can tell which buttons to push, then we’re not going to be a good fit! If you’re looking for an agency you can trust to push the buttons within the Media Channels that will best meet your goals and target your audience, then keep reading!

Contact Us

Our Services

Search Advertising

Get Your Business on the First Page of Google or Bing.

Social Advertising

Large Audience Volume and Accurate Targeting.

E-Commerce & Product Ads

E-Commerce Ads Are What We Do Best.

Reporting & Analysis

Monthly Reports Filled with KPI’s for Continued Growth.




You’re in Good Company




Kind Words From Our Partners

“My job is to grow our company into the future. Clearly, PPC is part of any good web marketing strategy. ZATO continues to play a critical role in taking our 60+ year old company and getting us in front of our potential customers in the Kalamazoo region. The personal, friendly, and professional services provided by ZATO, gives me the assistance and confidence to dominate my local market.”Clayton L., Director of Business Development
“As an e-commerce website with a national customer base and a large product catalog it was important that we partnered with someone who could handle the scope of the project. We found Kirk to be well equipped to devise and execute a PPC strategy on a national level. “Joshua Moxon, Marketing Director

Recent Interviews

Frederick Vallaeys interviews Kirk Williams about PPC agency pricing models, PLAs and remarketing at the Google Partners studio at Google’s headquarters in Mountain View, California.
Speaking Request

Interested in Partnering with ZATO Marketing?

Contact Us for a Quote

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Partnering with ZATO

Your Email*

Your Website*

Your Industry*

What is your estimated monthly ad spend*

What services are you interested in?*

What do you need?

Are You Human?

Become A Partner with Us
Our clients are made up of companies with a passion for providing an excellent product to their customers. Working with ZATO means you want an honest PPC company you can grow with, manage your accounts with professionalism & care, and help you achieve your goals through PPC.

We understand the effect that a choice like this can have on your leads or revenue and we don’t take that lightly. Deciding on where you want to invest your advertising dollars is always a big decision. That’s why we always review your AdWords, Bing, or Facebook accounts to see if we would be a good fit.

Benefits of working with ZATO:
• Enterprise-Level PPC Quality with Small Agency Agility
• Monthly KPI Reports and Recommendations
• One-Stop Shop for Paid Search & Paid Social
• Value-Driven Mission of Honesty & Expertise First & Foremost

Preferred Partnerships:
• Ecommerce accounts (ZATO excels at advanced Google/Bing Shopping Ads and Facebook Dynamic Product Ads solutions)
• Ad Spend budgets between $10,000 – $250,000/month