How We Can Help
Search Ads, GDN, Remarketing, Youtube, Shopping… we do it all!
Under-utilized, but exceptionally successful. Search & Remarketing.
Google Shopping Ads
E-Commerce Ads Are What We Do Best. See our Shopping Ads for DTC Brands program here.
Custom Reporting & Analysis
Monthly Reports Filled with KPI’s for Continued Growth.
Awards and Recognition
Top 25 Most Influential PPCers 2016-2019
Thousands of votes are cast each year on PPC Hero to recognize the top PPC influencers in the world, and ZATO Owner Kirk Williams has made the list 4 years in a row.
1 of the Top 13 PPC Experts to Follow by Search Engine Journal
Search Engine Journal recognizes the top PPCers to follow each year, and ZATO owner Kirk Williams was recently recognized on that list.
1 of 21 Best SEM Experts in 2017
Kirk was named one of 21 people named a top SEM expert in 2017 on People Maven.
What’s The Word
The ZATO team helped us move from one smart shopping campaign to building out a holistic strategy spanning dozens of campaigns, each with their own unique roas goals. Not only did we exceed these goals, we’ve been able to take back control of our brand presence in the feeds.
“His knowledge of paid search is extensive. He brings a high level of expertise and professionalism to each project. Kirk is proactive and constantly looking for solutions to issues as well as new ways to approach pre-existing processes. When it comes to managing accounts and relationships, he brings the best to the table: fun, easy-going personality; mature professionalism; deep expertise; and strong work ethic.
“My job is to grow our company into the future. ZATO continues to play a critical role in taking our 60+ year old company and getting us in front of our potential customers. The personal, friendly, and professional services provided by ZATO, gives me the assistance and confidence to dominate my local market.”
Some ZATO Clients
What Sets ZATO Apart?
We Have Eyes On Your Account… DAILY.
In addition to our regular and ongoing account management and optimization, we also use our customized manual analysis system called "The Daily Glance" to review important KPIs and account trends. Having human eyes on your account means we notice changes and anomalies quicker and can investigate more rapidly because we're actually in the account data….and we do that every single business day.
We are fiercely singular-focused on Paid Search marketing. We aren’t a full-service digital marketing agency so we won’t be your go-to for SEO or email. When you hire us, you're hiring specialists. We dive deeper than traditional all-in-one agencies because we're not forced to wear multiple hats. When you hire ZATO, you're hiring paid search experts. Period.
We Like Our Size.
If you partner with ZATO, you won’t be one of 150 accounts managed by an intern. Many agencies have goals of hyper-growth, which often results in overwhelmed and overworked account managers. Not ZATO. We are a small team who love our jobs...but we also love our families, hobbies and communities and we strive to maintain healthy balance of all aspects of our lives as we shoot for steady, measured personal & business growth.
We’re Obsessed With Long-Term Partnerships.
We won’t sacrifice older accounts just because something new and shiny comes along. We have clients who have been with us for many years and we are careful to never ignore them when we add on a new client. Our goal is long-standing partnerships where we can continue to grow an account and the relationships involved.
Conferences, Webinars, Podcasts… You Name It!
The owner of ZATO, Kirk Williams travels around the world speaking at conferences on Shopping Ads, as well as small agency growth/management and Small Budget PPC.
Check out Kirk’s conference history / video examples or book him to speak here: