Introducing the PPC Ponderings Podcast. Delivering a thoughtful, investigative take on key PPC themes. Learn More.
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We specialize in
Google Ads
- so you don't have to.
Founded by Kirk Williams
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@PPCKirk
We're ZATO, a micro-agency founded by PPC expert, author, & speaker, Kirk Williams.
👉 We're not obsessed with scaling our own agency.
👉 We are obsessed with partnering deeply as integrated members of your team to own the Google Ads channel within your growth strategy.
👉 We're not obsessed with scaling our own agency.
👉 We are obsessed with partnering deeply as integrated members of your team to own the Google Ads channel within your growth strategy.
Hire the agency that Trains the Others.
ZATO Founder Kirk Williams (@PPCKirk) has traveled around the world speaking at conferences, creating Shopping Ads courses, and writing blogposts for multiple publications to keep the PPC world informed about Google changes. This strategic depth, along with an average industry tenure of a decade experience (!) by your ZATO account manager, means your accounts are managed by experts with deep Google Ads knowledge.
Google Ads
We create well-planned campaigns targeting people interested in your product or service through the Google Search Network.
Learn more
Google Shopping
and Performance Max
ZATO partners with your existing Paid Search team or agency to affordably manage and grow only your Shopping Program.
Learn more
Microsoft Ads
Microsoft Ads is our favorite little secret. You might be surprised how easy it is to get a profitable new channel to send 10% new revenue!
Learn more
YouTube Ads
We can help you put your best foot forward on YouTube, getting your company a high volume of exposure at incredible costs.
Learn moreWe're Not Focused On Our Own Growth, So we can be focused on yours
ZATO's core business goal is simple:
to provide our clients with exceptional Paid Search advertising as a fully integrated partner, yet without compromising our employee health & well-being.
At ZATO, we focus on cultivating great partnerships that last for years. We partner with a limited number of accounts per person, so we can keep up with all the Google Ads changes (aren't there so many these days?!), grow your account, and do all of that without burning out our team members.
We also seamlessly integrate within your team and process in order to remove communication barriers so we can demonstrate our value to you again and again.
Not A Freelancer, Not an Agency
ZATO isn't easy to categorize because we act more like freelancers and employees in taking personal ownership of your ad campaigns... but we offer a team-like approach to PPC management.
You get a dedicated Account Manager (with 10+ years of experience, as well as limited accounts to be able to focus on yours!), plus a strategist who gets a second set of our eyes on the account, especially helping think through any particular challenges that may arise to hit your goals month after month.
At ZATO, we focus on cultivating great partnerships that last for years. We partner with a limited number of accounts per person, so we can keep up with all the Google Ads changes (aren't there so many these days?!), grow your account, and do all of that without burning out our team members.
We also seamlessly integrate within your team and process in order to remove communication barriers so we can demonstrate our value to you again and again.
Not A Freelancer, Not an Agency
ZATO isn't easy to categorize because we act more like freelancers and employees in taking personal ownership of your ad campaigns... but we offer a team-like approach to PPC management.
You get a dedicated Account Manager (with 10+ years of experience, as well as limited accounts to be able to focus on yours!), plus a strategist who gets a second set of our eyes on the account, especially helping think through any particular challenges that may arise to hit your goals month after month.
Why OUR Clients Choose Zato
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Free Account Analysis
Like to know specifically how we can help your business before hiring us? No problem! We offer a free account analysis before you sign anything. We'll see how things are currently managed in your Paid Advertising Accounts and will let you know if & exactly how we can help your business with your paid advertising efforts.
Request Account Analysis
Who We Are
Learn more about Team Zato
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Kirk Williams
Owner & Chief Pondering Officer
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Eric Marshall
PPC Program Director
Sarah Vlietstra
Senior Paid Search Strategist
Diana Talhelm
Senior Paid Search Strategist
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Chris Reeves
Small Budgets Program director
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Elise Williams
Office Manager
Some brands we've helped:
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“Kirk and ZATO Marketing are my & Credo's first thought when approached by someone looking for Google Shopping help. Kirk has proven himself over and over to be a humble and helpful resource who is truly the best at what he does, and a world class human to know. I'm not an advertising expert myself, so when I have questions Kirk is my go-to and should be yours as well."
- JOHN DOHERTY, FOUNDER & CEO, GETCREDO.COM
“ZATO gave us the best SEM/SHOP audit we’ve gotten from any outside firm. It was insightful, thorough, actionable, and delivered in a clear professional way. We were able to implement their recommendations within months and saw significant improvements.”
– CONNOR MACDONALD, CMO, THE RIDGE
"Kirk is my industry go-to person when it comes to Shopping Ads. Whether I have a client looking for help with their shopping campaigns, a lead looking for someone seasoned, creative, and trustworthy to possibly work with, or if I have a question myself, Kirk is always helpful and willing to have a conversation."
– AKVILE DEFAZIO, PRESIDENT, AKVERTISE, INC.
"Kirk is one of the most talented and experienced Google Shopping experts that I know. I’ve had the privilege of viewing several of Kirk’s presentations at conferences as well as numerous other content pieces that he’s produced online - all chock full of actionable e-commerce expertise."
– AMY BISHOP, FOUNDER & OWNER, Cultivative MARKETING
“Kirk is a highly intelligent and charismatic individual that I had the pleasure of working with while I was ZATO's Google rep. His skills in regards to AdWords and especially E-commerce are top notch. He goes above and beyond for all of his clients and truly cares about doing great work. Strongly recommend if you're looking for a PPC master.”
– STEVEN NEIGUT, AGENCY SUPPORT AT GOOGLE
From the ZATO Blog
View All Blog posts
Stop Segmenting Shopping Ads by Margin or ROAS
Here's why I don't like segmenting Shopping Ads by product margin or ROAS.
Get to Know Your 3 Google Shopping Title Options
In this article, we'll walk through the three title options in the Google Shopping product feed, and discuss tips and best practices for each.
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My Semi-Exhaustive Audit Checklist for Troubleshooting Shopping Performance Drops
There are hundreds of ways Google Shopping can break, but here are some of the first things I look to when we’re running an audit on dropped performance in Google Shopping.
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Request a FREE Ad Account Analysis for your Business
Not sure if ZATO Marketing is right for you? That's why we offer a free account analysis before you sign anything. We'll see how things are currently managed in your Paid Advertising Accounts and will let you know if and exactly how we can help your business.
Thank you! In preparation for your account analysis, help us get to know your business by completing our Discovery Questionnaire (click here).
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