Top Shelf, Senior-Level
Google Ads
Management

✔️ Tired of paying a premium for who knows what to happen in your Google Ads account? 

✔️ Feel like you can never get your own tasks done because you have to keep checking up on your Google Ads agency's mistakes? 

✔️ Tired of being sold to by the Paid Search expert, and then having your account managed by an intern?

✔️ Wishing you had access to a group of experts who would integrate within your team and strategy, but would work just as hard as a single consultant? 

"Our former Google Ads agency was nice, but not good at PPC. ZATO is nice to work with AND good at PPC!" - Denver Rayburn, CEO of Interweave Brands

Hire an agency that Trains the Others.

ZATO Founder Kirk Williams (@PPCKirk) has traveled around the world speaking at conferences, creating Shopping Ads courses, and writing blogposts for multiple publications to keep the ecommerce world informed about Google changes. This strategic depth, along with an average industry tenure of a decade experience (!) by your ZATO account manager, means your accounts are managed by experts with deep Google Ads knowledge.


Google Ads Icon
Google Search Ads
We create well-planned campaigns targeting people interested in your product or service through the Google Search Network.
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Google Shopping Icon
Google Shopping
and Performance Max
ZATO partners with your existing Paid Search team or agency to affordably manage and grow only your Shopping Program.
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Microsoft Ads Icon
Microsoft Ads
Microsoft Ads is our favorite little secret. You might be surprised how easy it is to get a profitable new channel to send 10% new revenue!
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YouTube Ads Icon
Google Display, Discovery, and YouTube Ads
We can help you put your best foot forward on top of funnel channels like YouTube, getting your company a high volume of exposure at incredible costs.
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We're Not Focused On Our Own Growth, So we can be focused on yours

At ZATO, we focus on cultivating great partnerships that last for years. We partner with a limited number of accounts per person, so we can keep up with all the Google Ads changes (aren't there so many these days?!), grow your account, and do all of that without burning out our own team members.

We also seamlessly integrate within your team and process in order to remove communication barriers so we can demonstrate our value to you again and again.

With ZATO You Get:

Rather than hire the agency who makes the promise of some random revenue projection you want to hear, hire the agency who you will trust to partner with you for years, evolving and adapting with the inevitable challenges that will rock your business, and Google Ads.

How does our knkowledgeable team manage your Google Ads platform for you? Think:
1) stability
2) scrutiny

Stability: PPC isn't rocket science, but it is complex and requires deep knowledge to understand the reasoning behind the decisions machine learning makes, so you can be assured your accounts are being run as skillfully (and profitably!) as possible. We manage PPC for you, so you can invest your time on the growth triggers you control (e.g., your offers, landing page content, social based marketing, etc) that will actually scale a business.

Scrutiny: PPC is a relatively stable advertising channel, but that doesn't mean it doesn't require constant tweaking to ensure it runs as efficiently as possible. This is especially true with Google changes over time. At ZATO, we pride ourselves in constant testing within an account. We don't want to trust the campaign we set up in another account, we want to actually see the data to determine whether that setup is the best for your account.

Google best practices don't always work, so we are going to toss our opinions out the window, start a setup as best we can based on a decade of individual experience in each of our ZATO Account Managers, and then test endlessly to maximize your account efficiency and potential. We have clients who have been with us for more than 10 years that still get ongoing testing from us. With Google changes, there is no end to testing opportunity, so we keep at it!

ZATO isn't easy to categorize because we act more like freelancers or employees in taking personal ownership of your Google Ads campaigns... but we offer a team-like approach to PPC management.

You get a dedicated Account Manager (with 10+ years of experience, as well as limited accounts to be able to focus on yours!), plus a strategist who gets a second set of our eyes on the account, especially helping think through any particular challenges that may arise to hit your goals month after month.

Our onboarding process has been honed for a decade so we learn all the things about your business... sometimes obsessively. We spend hours digging into each account before we make any key changes initially, and that typically means we spend quite a bit of time with new clients diving into business strategy, learning all we can about your business, so we can make the right decision.

If you want to leave us, on the other hand, it's as simple as one email. Unlike other services or agencies, we're not trying to keep you because you have to stay. We want to keep you because you want to keep working with us. If you no longer feel that way, it's not difficult to leave, and we make sure the transition away from ZATO is smooth during our month-to-month agreement lengths. We want to do right by you, even if we're no longer a good fit.

Why OUR Clients Choose Zato
Ad Management and Reporting Photo

Free Discovery Audit

Let's determine if we're a good fit through initial Discovery conversations, then if it makes sense to proceed from there for both of us, we offer a free Discovery Audit of your current Google Ads setup before you sign anything.

We'll see how things are currently managed in your Paid Advertising Accounts and will let you know if & how we can help your business with your paid advertising efforts.
Request a Discovery Audit
@PPCKirk - Owner & Chief Pondering Officer
Kirk Williams
@PPCKirk - Owner & Chief Pondering Officer
PPC Program Director
Eric Marshall
PPC Program Director
 Senior Paid Search Strategist
Sarah Vlietstra
Senior Paid Search Strategist
 Senior Paid Search Strategist
Diana Talhelm
Senior Paid Search Strategist
Small Budgets Program director
Chris Reeves
Small Budgets Program director
Office Manager
Elise Williams
Office Manager
Some of the many brands we've helped over the past decade:
“Kirk and ZATO Marketing are my & Credo's first thought when approached by someone looking for Google Shopping help. Kirk has proven himself over and over to be a humble and helpful resource who is truly the best at what he does, and a world class human to know. I'm not an advertising expert myself, so when I have questions Kirk is my go-to and should be yours as well."
- JOHN DOHERTY, FOUNDER & CEO, GETCREDO.COM
“ZATO gave us the best SEM/SHOP audit we’ve gotten from any outside firm. It was insightful, thorough, actionable, and delivered in a clear professional way. We were able to implement their recommendations within months and saw significant improvements.”
– CONNOR MACDONALD, CMO, THE RIDGE
"Kirk is my industry go-to person when it comes to Shopping Ads. Whether I have a client looking for help with their shopping campaigns, a lead looking for someone seasoned, creative, and trustworthy to possibly work with, or if I have a question myself, Kirk is always helpful and willing to have a conversation."
– AKVILE DEFAZIO, PRESIDENT, AKVERTISE, INC.
"Kirk is one of the most talented and experienced Google Shopping experts that I know. I’ve had the privilege of viewing several of Kirk’s presentations at conferences as well as numerous other content pieces that he’s produced online - all chock full of actionable e-commerce expertise."
– AMY BISHOP, FOUNDER & OWNER, Cultivative MARKETING
“Kirk is a highly intelligent and charismatic individual that I had the pleasure of working with while I was ZATO's Google rep. His skills in regards to AdWords and especially E-commerce are top notch. He goes above and beyond for all of his clients and truly cares about doing great work. Strongly recommend if you're looking for a PPC master.”
– STEVEN NEIGUT, AGENCY SUPPORT AT GOOGLE

From the ZATO Blog

Small Business? Here are 3 Reasons to Embrace Google Ads

Small Business? Here are 3 Reasons to Embrace Google Ads

Chris Reeves
Team Zato
 • 
SMB PPC
For small eCommerce businesses, carving out a niche in a competitive market can be daunting. Leveraging digital advertising is essential, and Google Ads stands out as a powerful tool. Here’s why...
3 Keys to Having a Profitable Google Ads Consulting Call

3 Keys to Having a Profitable Google Ads Consulting Call

Kirk Williams
Team Zato
 • 
Campaign Strategy
By coming to each call with a clear agenda, trusting their recommendations, and ensuring they’re (actually) good at Google Ads, you’ll turn routine check-ins into powerful sessions.
Open Letter to Google Ads Leadership - Appendix A in Ponderings of a PPC Professional

Open Letter to Google Ads Leadership - Appendix A in Ponderings of a PPC Professional

Kirk Williams
Team Zato
 • 
General PPC
In this open letter, Kirk makes a plea to Google leadership to consider the trust harming decision making that is harming advertiser perception with Google's advertising platform.
Tax Suspension in Merchant Center? Fix It With This Easy Setting!

Tax Suspension in Merchant Center? Fix It With This Easy Setting!

Kirk Williams
Team Zato
 • 
Google Merchant Center
In this video, I walk you through how to fix tax suspension issue quickly in Google Merchant Center so you can get back up and running on Google Shopping and making that cash!

Request a FREE Ad Discovery Audit for your Business

Not sure if ZATO Marketing is right for you? That's why we offer a free Discovery Audit (to those who make it through our Discovery Process) before you sign anything (though, even then you're only signing a month-to-month something!). We'll see how things are currently managed in your Google Ads account and will let you know if and how we can help your business.
Thank you! In preparation for your account analysis, help us get to know your business by completing our Discovery Questionnaire (click here).
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