The 7L’s of ZATO

At ZATO, we work each day with our 7 Core Values in mind. We’re a technical PPC agency devoted to applying strategic optimizations within the Advertising Channels to meet your business goals. This means we won’t be managing your SEO or content. We stick to what we’re good at: tactical PPC optimizations & strategy.

We have an obsession with learning and implementing the most advanced PPC tactics and strategies. We keep up on the changing trends in PPC, and implement them in all of our client accounts.

We know we’re better when we work together as a team, and that means doing our fair share of listening. We ask the same from you. We trust your knowledge of the industry and will listen well, and we ask you to listen to and trust how our knowledge of PPC can help you crush your goals.

We’re not afraid to dig into your account data and figure out the problem, in fact, we love challenges! No setting and forgetting here.

We’re not just the people reading the expert how-to posts, we’re the ones writing them! This doesn’t mean we always know everything, but that we’re not afraid to confidently move forward with innovative ideas and management practices to keep your accounts on the cutting edge of PPC evolution.

We have an obsession with transparency. We promise to always level with you. Practically, this looks like you controlling your accounts and data. If you leave, you take the accounts and data with you. Always. It also looks like us being willing to have hard conversations we believe will truly be for the benefit of your company.

We see ourselves as strategic partners, rather than employees. Practically, this looks like a long-term collaborative relationship with you and your business knowledge, and us and our PPC knowledge working together at the table. We are seeking committed, ongoing relationships where we can work together to see your business grow for years.

We believe life is about more than work and that work-life balance is a real thing. Unless it’s an emergency, we’ll probably not be responding to you on weekends or evenings, but that also means that we’re overall more engaged during work hours since we had that chance to recover.

If you are looking for an agency you can tell which buttons to push, then we’re not going to be a good fit! If you’re looking for an agency you can trust to push the buttons within the Media Channels that will best meet your goals and target your audience, then keep reading!

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Our Services

Search Advertising

Get Your Business on the First Page of Google or Bing.

Social Advertising

Large Audience Volume and Accurate Targeting.

E-Commerce & Product Ads

E-Commerce Ads Are What We Do Best.

Reporting & Analysis

Monthly Reports Filled with KPI’s for Continued Growth.




You’re in Good Company




Kind Words From Our Partners

“My job is to grow our company into the future. Clearly, PPC is part of any good web marketing strategy. ZATO continues to play a critical role in taking our 60+ year old company and getting us in front of our potential customers in the Kalamazoo region. The personal, friendly, and professional services provided by ZATO, gives me the assistance and confidence to dominate my local market.”Clayton L., Director of Business Development
“As an e-commerce website with a national customer base and a large product catalog it was important that we partnered with someone who could handle the scope of the project. We found Kirk to be well equipped to devise and execute a PPC strategy on a national level. “Joshua Moxon, Marketing Director

Recent Interviews

Frederick Vallaeys interviews Kirk Williams about PPC agency pricing models, PLAs and remarketing at the Google Partners studio at Google’s headquarters in Mountain View, California.
Speaking Request

Interested in Partnering with ZATO Marketing?

Contact Us for a Quote

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Partnering with ZATO

Become A Partner with Us
Our clients are made up of companies with a passion for providing an excellent product to their customers. Working with ZATO means you want an honest PPC company you can grow with, manage your accounts with professionalism & care, and help you achieve your goals through PPC.

We understand the effect that a choice like this can have on your leads or revenue and we don’t take that lightly. Deciding on where you want to invest your advertising dollars is always a big decision. That’s why we always review your AdWords, Bing, or Facebook accounts to see if we would be a good fit.

Benefits of working with ZATO:
• Enterprise-Level PPC Quality with Small Agency Agility
• Monthly KPI Reports and Recommendations
• One-Stop Shop for Paid Search & Paid Social
• Value-Driven Mission of Honesty & Expertise First & Foremost

Preferred Partnerships:
• Ecommerce accounts (ZATO excels at advanced Google/Bing Shopping Ads and Facebook Dynamic Product Ads solutions)
• Ad Spend budgets between $10,000 – $250,000/month