The Specialist Advantage: Performance Engineering for the Ecommerce Brand Spending $25K-500K/mo on Google Ads.

At ZATO, we don’t try to be your creative agency, your email partner, or your fractional CMO. We believe that being "good" at everything is the enemy of being the best in the world at one thing.

For brands spending $50,000+ per month, Google Ads has become too complex for generalists. You don’t need a "manager" to watch your spend; you need an engineer to audit the algorithm. But the unfortunate reality is, for many of the big agencies: you're the small account who gets the intern.
‍

At ZATO, we manage your Google Search, Shopping, PMax, and YouTube campaigns through a framework of Technical Stability and Aggressive Scrutiny:

‍👉 Technical Stability: We move beyond the "set and forget" automation of big-box agencies. We architect your account for long-term profitability, ensuring your tracking, scripts, and feed architecture are built to withstand platform shifts and drive Incremental Lift, not just "vanity" ROAS.

‍👉 Aggressive Scrutiny: Every ZATO account is managed by a seasoned expert (10+ years of avg experience!), not a junior hire. We subject your data to daily manual reviews, including things like regular ad testing and custom query analysis to "un-box" Google’s automation, identifying waste and reallocating spend to what actually moves the needle.
‍

👉 Our Focus: Extreme Efficiency And Reduced CAC
Google Ads Search and Shopping are an efficiency game. Think of them less as primary growth drivers for your business, and more as indicators of how much demand your brand and upper funnel channels such as Meta, YouTube, Applovin, and TikTok are driving. We get this, and a key part of how we manage and report is around being as efficient with your dollars as possible.


👉 The Specialist’s Promise
‍We are not a full-service agency, and that is our greatest strength. We don’t advise on supply chains or design your UGC. We are aggressively focused on being the most technically proficient Google Ads surgeons in the industry. If you have the creative vision and the business foundation, we build the Google Ads engine that drives it. Some prefer freelancers to agencies, and due to ZATO's micro-size and advanced experience experts, we're more like a team of specialist freelancers than a traditional agency!
‍

👉 Affordability That Isn't Handcuffs
‍We operate on a month-to-month basis because we believe a technical partner should earn their place on your P&L every single day. Our pricing reflects the newer reality of Google Ads marketing in an automated world. We get that we're not building the creative and products of growth, so we price according to our single channel management in a way that allows you the margin to invest in upper funnel growth and creative elsewhere, while having the confidence that your Google Ads account is in great hands.

Practically, this means we're pricing an affordable flat rate fee based on the actual work we're doing in your account. Some of the factors we take into our pricing are things like: account size and complexity, SKU number, channel diversification, and administrative or custom reporting needs.
‍