Google Merchant Center Next

Video: How to Optimize the Product Type Shopping Ads Attribute  - Google Merchant Center Mastery

Master Google Shopping feed optimization by understanding the difference between Google Product Category and Product Type. PPCKirk explains why tiered product types are the secret to better PMax perfo

How to Optimize the Google Product Category attribute for Shopping Ads - Google Merchant Center Mastery

Unlock Google Shopping success by mastering Google Product Category and Product Type. PPCKirk explains when to override Google's auto-categorization and how to build a tiered product type structure fo

How to Optimize the Google Shopping Product Description Attribute - Google Merchant Center Mastery

Learn how to optimize Google Merchant Center product descriptions with PPCKirk. Discover the "180-character rule," avoid common policy disapprovals, and use AI to scale your feed optimization.

How to Optimize Google Shopping Product Titles - Google Merchant Center Mastery

Master Google Shopping product title optimization with PPCKirk. Learn how to balance algorithm requirements with user CTR and how to run simple title tests in GMC.

How to Set Up a New Google Merchant Center Next Account - Merchant Center Mastery Video

Step-by-step guide to setting up a Google Merchant Center Next account. PPCKirk walks through business verification, shipping, taxes, and linking Google Ads in the new GMC UI.

Video: How to Set Up Attribute Rules in Google Merchant Center Next

Learn how to set up Attribute Rules in Google Merchant Center Next with PPCKirk. This beginner's guide covers GMC feed rules, supplemental sources, and product data optimization.

Video: Why the Product ID Attribute Matters More Than You Think in Google Merchant Center

This overlooked attribute anchors your entire Shopping feed. Learn how the id impacts performance history, remarketing, and feed mapping in this Merchant Center Mastery post.

Here's How to Enable Supplemental Feeds and Feed Rules in Google Merchant Center Next

Supplemental Feeds and Feed Rules are officially in Google Merchant Center Next, and here is how to enable them.

Video: How to Create (and Use) a Supplemental Source in Google Merchant Center Next - Merchant Center Mastery

In this Merchant Center Mastery video, I walk you through some basics of why and when to use supplemental data sources, and then how to set them up.

How to Enable Supplemental Data Feed Sources in Google Merchant Center Next

Here's how you can enable supplemental data feed sources in Google Merchant Center Next. Watch the video walkthrough here.

What is Google Merchant Center Next?

In this article, we discuss what Google Merchant Center Next is, and what's potentially changing as Google transitions to an updated product for product feed management.

Google Merchant Center Next: Walkthrough and Comparison