Google Merchant Center Next

Video: Why the Product ID Attribute Matters More Than You Think in Google Merchant Center

This overlooked attribute anchors your entire Shopping feed. Learn how the id impacts performance history, remarketing, and feed mapping in this Merchant Center Mastery post.

Video: How to Optimize the Product Type Shopping Ads Attribute  - Google Merchant Center Mastery

Watch and learn why product type matters more than you think! Understand how it impacts Google's algorithm, bidding, and campaign segmentation to optimize your Shopping feed smarter.

How to Optimize the Google Product Category attribute for Shopping Ads - Google Merchant Center Mastery

How to Structure Product Type in Google Merchant Center. Read here for Smart Feed Tips for 2025 Google Shopping and Performance Max optimizations.

How to Optimize Google Shopping Product Titles - Google Merchant Center Mastery

Learn how smarter Google Shopping product titles can boost clicks and rankings. Real examples, keyword tips, and easy testing strategies you can apply today.

How to Optimize the Google Shopping Product Description Attribute - Google Merchant Center Mastery

Unlock hidden wins in your Google Shopping feed—learn how to optimize product descriptions with smart AI tips and real-world tactics.

Video: How to Set Up Attribute Rules in Google Merchant Center Next

Learn the basics of Google Merchant Center’s Attribute Rules! This introductory Merchant Center Mastery video by Kirk Williams covers feed rule setup & smart usage to simplify product data management.

Here's How to Enable Supplemental Feeds and Feed Rules in Google Merchant Center Next

Supplemental Feeds and Feed Rules are officially in Google Merchant Center Next, and here is how to enable them.

Video: How to Create (and Use) a Supplemental Source in Google Merchant Center Next - Merchant Center Mastery

In this Merchant Center Mastery video, I walk you through some basics of why and when to use supplemental data sources, and then how to set them up.

How to Enable Supplemental Data Feed Sources in Google Merchant Center Next

Here's how you can enable supplemental data feed sources in Google Merchant Center Next. Watch the video walkthrough here.

How to Set Up a New Google Merchant Center Next Account - Merchant Center Mastery Video

In this video, we'll walk you through everything you need to do in order to get your Google Merchant Center Next account set up right from the beginning. As a reminder, this is for GMC NEXT.

What is Google Merchant Center Next?

In this article, we discuss what Google Merchant Center Next is, and what's potentially changing as Google transitions to an updated product for product feed management.

Google Merchant Center Next: Walkthrough and Comparison