Performance Max

Google Ads Channel Prioritization and Budget Allocation: What to Know

Google is adding Channel Prioritization and Budget Allocation controls across Search, Shopping, PMax, and Demand Gen. Here’s what they do and when you’d actually use them.

How to Untangle Google Ads New Customer Value, the Settings Checkbox, and True ROAS

That massive New Customer Lifetime Value column doesn't mean your ROAS is inflated. Here's how Google separates tracking from bidding, and how to tell which one you're looking at.

Read This Before Using New Customer Acquisition Goals in Google Performance Max Campaigns

Let's talk Smart Shopping New Customer Acquisition conversion goals. I can hear your heart beating faster already from the anticipation of that first sentence. What joys and excitement must...

PMax Performance Dropped? Here's What to Audit First

Weird PMax behavior is usually a symptom, not the problem. Here's how to actually diagnose what changed before you touch the budget or ROAS target.

Here's Why the New PMax Channel Reporting Rocks

Here's how the new PMax Channel Report splits product feed ads from other assets, exposing true Shopping vs DPA data and unlocking cleaner testing, bidding, and scaling decisions.

PMax Performance Dropped After a tROAS Change? 6 Steps to Troubleshoot Before You Panic

Changed your PMax tROAS and performance tanked? Don't revert yet. Here's a step-by-step troubleshooting framework to find the real cause, because it might not be your bidding.

What Are Page Feeds in Performance Max Campaigns?

Page Feeds allows you to upload and label your website URLs into Google Ads so you can refine (or control) the PMax URL expansion for the pages it utilizes in the feed. Learn More on Page Feeds here!

How to Structure Google Performance Max Campaigns - 7 Ideas

Take a look at 7 core ways to segment your Performance Max campaigns. We'll look at what each segmentation type is, how to set it up with specific tips, and who should give it a try. Let's dive in!

Should You Always Exclude Brand from Performance Max Campaigns? It's Complicated.

What if excluding brand in every Performance Max campaign isn't the best route to go? Kirk discusses why in this article.

What If Some Performance Max Best Practices Are Actually Harmful?

How to Exclude Placements in Google Performance Max Campaigns

Big April 2025 PMax Changes Just Announced! Search Terms, Channel Level Reporting, and More

New Performance Max Reporting: What Ecommerce Brands Need to Know About Channel Insights, Search Term Data & Asset Metrics to Optimize Google Ads and Scale Profitably in 2025

How to Exclude Mobile Apps from PMax Campaigns in Google Ads

How can you exclude Mobile Apps from PMax campaigns? Here is the easy 3 step process for doing so. Happy hunting!

Setting Up a Feed Only PMax Campaign - Step-By-Step Walkthrough To Get Smart Shopping Campaigns Back in Google

There is a lot of talk lately about optimizing Performance Max campaigns, so I wanted to cover the set up of one of those ways of segmentation. That is, the Feed Only PMax campaign setup. 

Presentation Release: Level Up Your Google PMax Campaigns in 70 Minutes - Google Ads Training Video

I'm excited to share with you a detailed session I gave recently in Salt Lake City for the EcommerceFuel online community on all things Google Performance Max Campaigns. Watch and Learn!

How do Dynamic Shopping Ads Work in Performance Max Campaigns?

Today, I'd like to share what I know about how Google "Dynamic" Ads work in a Shopping Ads context, specifically in regard to Performance Max and how that should inform our reporting.

Recent Performance Max Updates You May Have Missed

Here are some of the bigger picture recent changes Google has made in PMax campaigns as of late, and as always, my opinions on many of them!

An Asinine Asset Assignment Annoyance in Google Performance Max Campaigns

According to Google, signals are just that… they guide the machine learning process, which ultimately determines what and who to target. The problem is, your ad asset groups can be targeted to any aud

How To: One Click Performance Max Migration from Smart Shopping Campaigns

If you are hoping to migrate your Smart Shopping Campaigns to Performance Max, this post is for you. Here’s what you should keep in mind as you navigate this automated landscape:

How to See Placements in Google Performance Max Campaigns

Running Smart Shopping campaigns but frustrated at how little reporting and data you are receiving? Here is a way we discovered, where you can at least see the Placements associated with your...

What We Know About Performance Max and Google Shopping Campaigns (re-post)

confused by what’s going to happen with Shopping Ads as Performance Max kicks in? ‍Well, you’re not alone! Virtually every group I’m a part of has people asking for more clarification on what is going

Campaign Auction Eligibility and Performance Max Behavior

Why do you sometimes see Search keywords showing in Performance Max campaigns, even if you've specifically targeted those keywords?

Scaling Performance Max Campaigns Profitably: Introducing the ZATO Ghostbusters PMax Campaign

One of the biggest frustrations to PMax campaigns is the struggle to scale the account when the Performance Max campaigns are performing efficiently. Try this "ghostbusters" tip from ZATO!