According to Google, signals are just that… they guide the machine learning process, which ultimately determines what and who to target. The problem is, your ad asset groups can be targeted to any aud
Today, I'd like to share what I know about how Google "Dynamic" Ads work in a Shopping Ads context, specifically in regard to Performance Max and how that should inform our reporting.
If you are hoping to migrate your Smart Shopping Campaigns to Performance Max, this post is for you. Here’s what you should keep in mind as you navigate this automated landscape:
Running Smart Shopping campaigns but frustrated at how little reporting and data you are receiving? Here is a way we discovered, where you can at least see the Placements associated with your...
confused by what’s going to happen with Shopping Ads as Performance Max kicks in? Well, you’re not alone! Virtually every group I’m a part of has people asking for more clarification on what is going
Why do you sometimes see Search keywords showing in Performance Max campaigns, even if you've specifically targeted those keywords?
One of the biggest frustrations to PMax campaigns is the struggle to scale the account when the Performance Max campaigns are performing efficiently. Try this "ghostbusters" tip from ZATO!