Click Here & Buy ZATO Owner, Kirk Williams' newest book on Google Ads - Ponderings of a PPCer: Revised & Expanded.
Kirk Williams
Performance Max

How to Exclude Placements in Google Performance Max Campaigns

How to Exclude Placements in Google Performance Max Campaigns

10/25/19 UPDATE: Hello Facebook Agency Visitor Person!  We’re delighted to have you visit this awesome post. About a year ago, ZATO stopped offering Facebook Ads solutions so we could focus solely on what we do best: Google Ads. Because of this, we’re always interested in partnerships with great Social Advertising agencies (like yourself, wink wink!) and we offer referral fees for signed clients!  Anyway, back to it, and happy reading…

Post Summary

If you want to know how to SEE placements in PMax, check out this walk-through article (it's not complicated!): How to Find the Placement Report for Google Performance Max Campaigns.

If you want to exclude placement from just single PMax campaigns, you can now use this handy-dandy exclusion form from Google (also works for Keyword exclusions from individual campaigns!): 

>> Performance Max Campaign Modification Request Form <<

google pmax campaign modification request

Step by Step Guide for Excluding Placements in Google Performance Max Campaigns:

Step 1 :

Select a PMax campaign > Content > Placement Exclusions tab in the left hand nav, as seen here (note, adding in exclusions to a single campaign, will add them in at the ACCOUNT level): 

PMax Placement exclusion in Content tab

Step 2: 

Click the Blue edit icon. Select the "Enter" option at the top. Add desired placement. Save.

add placement exclusion to pmax campaign

Step 3: 

Rinse and repeat for as many placements or YouTube channels you want to exclude!

And don't forget to exclude Mobile Apps from your PMax campaigns as well.

Want more free content like this delivered directly to your inbox?
Subscribe Here
Kirk Williams
@PPCKirk - Owner & Chief Pondering Officer

Kirk is the owner of ZATO, his Paid Search & Social PPC micro-agency of experts, and has been working in Digital Marketing since 2009. His personal motto (perhaps unhealthily so), is "let's overthink this some more."  He even wrote a book recently on philosophical PPC musings that you can check out here: Ponderings of a PPC Professional.

He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero 6 years in a row (2016-2021), has written articles for many industry publications (including Shopify, Moz, PPC Hero, Search Engine Land, and Microsoft), and is a frequent guest on digital marketing podcasts and webinars.

Kirk currently resides in Billings, MT with his wife, six children, books, Trek Bikes, Taylor guitar, and little sleep.

Kirk is an avid "discusser of marketing things" on Twitter, as well as an avid conference speaker, having traveled around the world to talk about Paid Search (especially Shopping Ads).  Kirk has booked speaking engagements in London, Dublin, Sydney, Milan, NYC, Dallas, OKC, Milwaukee, and more and has been recognized through reviews as one of the Top 10 conference presentations on more than one occasion.

You can connect with Kirk on Twitter or Linkedin.

In 2023, Kirk had the privilege of speaking at the TEDx Billings on one of his many passions, Stop the Scale: Redefining Business Success.

Continue reading

Find what you're looking for here: