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Click Here & Buy ZATO Owner, Kirk Williams' newest book on Google Ads - Ponderings of a PPCer: Revised & Expanded.

Meet Your PPC Speaker

Kirk Williams

@PPCKirk
Kirk Williams has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero 6 years in a row (2016-2021), has written articles for many industry publications, including Shopify, Moz, PPC Hero, Search Engine Land, and Microsoft.

Kirk is a frequent guest on digital marketing podcasts and webinars and an avid conference speaker, having traveled around the world to talk about Paid Search (especially Shopping Ads).

In 2023, Kirk had the privilege of speaking at the TEDx Billings on one of his many passions, Stop the Scale: Redefining Business Success.

If interested in contacting Kirk about a speaking engagement, please reach out via this contact form.

Recent Speaking Engagements

Traffic & Conversion Summit - San Diego
March, 2025
HeroConf - San Diego
November 2024
SEMPDX Engage - Portland
October, 2024
AdWorld Prime
Virtual - August 2024
PubCon Pro - Las Vegas
March, 2024
TEDx Billings
October, 2023
PubCon - Austin, TX
September, 2023
SEMPDX Engage - Portland
August, 2023
ECFLive - San Diego, CA
March, 2023
Unlevel 2021
Virtual - May, 2021
Paid Search Assoc. Conference
Virtual - February, 2021
SMX West - San Jose, CA
February, 2020
SMXL - Milan, Italy
November, 2019
BrightonSEO - Brighton, UK
September, 2019
Learn Inbound - Dublin, Ireland
August, 2019
MNSearch - Minneapolis
May, 2019
Search Marketing Summit - Sydney, Australia
May, 2019
Hero Conference - Philadelphia
April 2019
State of Search - Dallas, Texas
November, 2018
Utah Digital Marketing Conference, SLC
August 2018
HeroConf - Austin, Texas
April, 2018
SMX West - San Jose, CA
March, 2018
SEM Conference - Milwaukee
November, 2017
Hero Conference - London, UK
October, 2017
3XE - Dublin, Ireland
October, 2017
Confluence Conference, Oklahoma City, OK
October, 2017
Hero Conference - Los Angeles, CA
April, 2017
SMX West - San Jose, CA
March, 2017
Billings Advertising & Marketing Club - Montana
February, 2017
State of Search - Dallas, Texas
November, 2016
SMX East - New York City, NY
September, 2016
Confluence Conference - Oklahoma City, OK
September, 2016
Utah Digital Marketing Conference - Salt Lake City
August, 2016
HeroConf - Philadelphia, USA
April, 2016
SMX West - San Jose, CA
March, 2016
Billings Advertising & Marketing Club - Montana
February, 2016
State of Search - Dallas, Texas
November, 2015
Hero Conference, London UK
October, 2015

Watch: Kirk's TEDx Talk -
Stop The Scale: Redefining Business Success

Watch here to see why businesses choose Zato.

Watch: Kirk's Presentation on Google Performance Max Campaigns in Salt Lake City

Watch here to see why businesses choose Zato.

Podcast & Webinar Appearances

How to Hide a Dead Body Podcast
How to Understand Smart Shopping with Patrick Gilbert and Isaac Rudansky - Episode 16
SiteVisibility Internet Marketing Podcast
Advertising, Automation & Smart Shopping: Interview with Kirk Williams - Episode 536
The Azeem Digital Asks Podcast
The Azeem Digital Asks PodcastWhat Makes Kirk Williams? - Episode 22
eComeOne Ecommerce Podcast
Kirk Williams: PPC Advertising & How to Fine-Tune Your Google Shopping Ads to Get Ahead of Competitors - Episode 58
Freelance Transformation Podcast
Build Relationships and Win Clients with Kirk Williams - Episode 173
Funnel Reboot Podcast
Ponderings of a PPC Professional by Kirk Williams - Summer Books
Shape the Conversation Podcast
The Evolving PPC Landscape for Agencies and Software with Kirk Williams - Episode 29
Edge of the Web Podcast
Google Ads Hiding Data with Kirk Williams and Sam Tomlinson - Episode 369
Hack Your Online Business Podcast
How To Become Influential In Your Industry With Kirk Williams Of Zato Marketing - Episode 42
Digital Marketing with Bill Hartzer Podcast
PPC Ads and Google Shopping Ads with Kirk Williams
Jumpstart with Jeffalytics Podcast
Growing a PPC Agency with Kirk Williams - Episode 82
Suds & Search Podcast
Kirk Williams of ZATO - Episode 11
Jumpstart with Jeffalytics Podcast
Kirk Williams - Episode 26
Freelance Transformation Podcast
Build Relationships and Win Clients with Kirk Williams - Episode 173
Freelance Transformation Podcast
Build Relationships and Win Clients with Kirk Williams - Episode 173
Market Proof Marketing Podcast
Attribution Analysis with Kirk Williams - Episode 83
The PPC Show Podcast
Small Business eCommerce with Agency Founder Kirk Williams - Episode 18
Edge of the Web Podcast
How To Survive & Thrive at SMB PPC with Kirk Williams - Episode 203

Speaker Requests

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From the ZATO Blog

ZATO Owner Kirk Williams Grabs 3rd Place Among 2025’s Most Influential PPC Experts

ZATO Owner Kirk Williams Grabs 3rd Place Among 2025’s Most Influential PPC Experts

Chris Reeves
Team Zato
 • 
Zato News
ZATO's owner, Kirk Williams, has just landed at #3 on PPCsurvey.com’s list of the Most Influential PPC Experts of 2025 once again securing a spot in the top 50 most influential PPC experts!
Finally, a great solution for Small Budget PPC! - Introducing the Google Ads for Small Budget Program by ZATO/MAKROZ

Finally, a great solution for Small Budget PPC! - Introducing the Google Ads for Small Budget Program by ZATO/MAKROZ

Team Zato
 • 
With advances in machine learning so ad testing, bidding, and overall recommendations and automation is improving we are able to offer services at lower rates than previously because we are able to...
Can the GDN Work for Ecommerce in 2025? Yes! Here's How - The ZATO Google Display Network Playbook

Can the GDN Work for Ecommerce in 2025? Yes! Here's How - The ZATO Google Display Network Playbook

Kirk Williams
Team Zato
 • 
Google Display
The Google Display Network (GDN) has wasted potential due to poor ad placement filtering. Success requires smart audience targeting, strong offers, and optimized landers for remarketing & prospecting.
YouTube Advertising in 2025: Watch What Team ZATO Learned from Andrew Faris & Olivia Kory on Tracking YouTube Incrementality

YouTube Advertising in 2025: Watch What Team ZATO Learned from Andrew Faris & Olivia Kory on Tracking YouTube Incrementality

Kirk Williams
Team Zato
 • 
YouTube
Are we underestimating YouTube’s impact? Watch as Team ZATO dive into key takeaways from Andrew Faris & Olivia Kory on Demand Gen, attribution challenges, & how to measure YouTube’s true ROI in 2025.
7 Ways Google Ads is Different From Meta Ads (and How This Should Change Your Management Practices)

7 Ways Google Ads is Different From Meta Ads (and How This Should Change Your Management Practices)

Kirk Williams
Team Zato
 • 
Google Ads
Google Ads and Meta Ads have significant differences, and getting it wrong can harm your account. Here, we discuss 7 key differences between them and how to manage them effectively for better results.
PPC Training: A List of Free Google Ads Training Courses, Books, Blogs, and Communities for Learning PPC

PPC Training: A List of Free Google Ads Training Courses, Books, Blogs, and Communities for Learning PPC

Kirk Williams
Team Zato
 • 
I often get asked where a beginner should start in learning PPC. Rather than continue to re-find my list to DM someone, I decided to just write a blogpost so I could link to it, but also so others...