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Want a ridiculous amount of business value in audit form for only $250? (custom made for you by ZATO Owner, PPCKirk)  👉 Get Your Audit Here!

Meet Your PPC Speaker

Kirk Williams

@PPCKirk
Kirk Williams has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero 6 years in a row (2016-2021), has written articles for many industry publications, including Shopify, Moz, PPC Hero, Search Engine Land, and Microsoft.

Kirk is a frequent guest on digital marketing podcasts and webinars and an avid conference speaker, having traveled around the world to talk about Paid Search (especially Shopping Ads).

In 2023, Kirk had the privilege of speaking at the TEDx Billings on one of his many passions, Stop the Scale: Redefining Business Success.

If interested in contacting Kirk about a speaking engagement, please reach out via this contact form.

Recent Speaking Engagements

Traffic & Conversion Summit - San Diego
March, 2025
HeroConf - San Diego
November 2024
SEMPDX Engage - Portland
October, 2024
AdWorld Prime
Virtual - August 2024
PubCon Pro - Las Vegas
March, 2024
TEDx Billings
October, 2023
PubCon - Austin, TX
September, 2023
SEMPDX Engage - Portland
August, 2023
ECFLive - San Diego, CA
March, 2023
Unlevel 2021
Virtual - May, 2021
Paid Search Assoc. Conference
Virtual - February, 2021
SMX West - San Jose, CA
February, 2020
SMXL - Milan, Italy
November, 2019
BrightonSEO - Brighton, UK
September, 2019
Learn Inbound - Dublin, Ireland
August, 2019
MNSearch - Minneapolis
May, 2019
Search Marketing Summit - Sydney, Australia
May, 2019
Hero Conference - Philadelphia
April 2019
State of Search - Dallas, Texas
November, 2018
Utah Digital Marketing Conference, SLC
August 2018
HeroConf - Austin, Texas
April, 2018
SMX West - San Jose, CA
March, 2018
SEM Conference - Milwaukee
November, 2017
Hero Conference - London, UK
October, 2017
3XE - Dublin, Ireland
October, 2017
Confluence Conference, Oklahoma City, OK
October, 2017
Hero Conference - Los Angeles, CA
April, 2017
SMX West - San Jose, CA
March, 2017
Billings Advertising & Marketing Club - Montana
February, 2017
State of Search - Dallas, Texas
November, 2016
SMX East - New York City, NY
September, 2016
Confluence Conference - Oklahoma City, OK
September, 2016
Utah Digital Marketing Conference - Salt Lake City
August, 2016
HeroConf - Philadelphia, USA
April, 2016
SMX West - San Jose, CA
March, 2016
Billings Advertising & Marketing Club - Montana
February, 2016
State of Search - Dallas, Texas
November, 2015
Hero Conference, London UK
October, 2015

Watch: Kirk's TEDx Talk -
Stop The Scale: Redefining Business Success

Watch here to see why businesses choose Zato.

Watch: Kirk's Presentation on Google Performance Max Campaigns in Salt Lake City

Watch here to see why businesses choose Zato.

Podcast & Webinar Appearances

How to Hide a Dead Body Podcast
How to Understand Smart Shopping with Patrick Gilbert and Isaac Rudansky - Episode 16
SiteVisibility Internet Marketing Podcast
Advertising, Automation & Smart Shopping: Interview with Kirk Williams - Episode 536
The Azeem Digital Asks Podcast
The Azeem Digital Asks PodcastWhat Makes Kirk Williams? - Episode 22
eComeOne Ecommerce Podcast
Kirk Williams: PPC Advertising & How to Fine-Tune Your Google Shopping Ads to Get Ahead of Competitors - Episode 58
Freelance Transformation Podcast
Build Relationships and Win Clients with Kirk Williams - Episode 173
Funnel Reboot Podcast
Ponderings of a PPC Professional by Kirk Williams - Summer Books
Shape the Conversation Podcast
The Evolving PPC Landscape for Agencies and Software with Kirk Williams - Episode 29
Edge of the Web Podcast
Google Ads Hiding Data with Kirk Williams and Sam Tomlinson - Episode 369
Hack Your Online Business Podcast
How To Become Influential In Your Industry With Kirk Williams Of Zato Marketing - Episode 42
Digital Marketing with Bill Hartzer Podcast
PPC Ads and Google Shopping Ads with Kirk Williams
Jumpstart with Jeffalytics Podcast
Growing a PPC Agency with Kirk Williams - Episode 82
Suds & Search Podcast
Kirk Williams of ZATO - Episode 11
Jumpstart with Jeffalytics Podcast
Kirk Williams - Episode 26
Freelance Transformation Podcast
Build Relationships and Win Clients with Kirk Williams - Episode 173
Freelance Transformation Podcast
Build Relationships and Win Clients with Kirk Williams - Episode 173
Market Proof Marketing Podcast
Attribution Analysis with Kirk Williams - Episode 83
The PPC Show Podcast
Small Business eCommerce with Agency Founder Kirk Williams - Episode 18
Edge of the Web Podcast
How To Survive & Thrive at SMB PPC with Kirk Williams - Episode 203

Speaker Requests

Contact Kirk about a speaking engagement Below
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From the ZATO Blog

This decade’s most important marketing question: What data rights do advertisers possess?

This decade’s most important marketing question: What data rights do advertisers possess?

Kirk Williams
Team Zato
 • 
General PPC
As Google hides search term data, the real question isn't data ownership, but what advertisers have a right to access. Explore the crucial debate that will shape the future of digital marketing.
The concerning future of the resilient keyword

The concerning future of the resilient keyword

Kirk Williams
Team Zato
 • 
General PPC
The role of the PPC keyword is evolving. Learn why shifts in user search behavior and Google's automation are forcing a strategic move from rigid keyword lists to fluid, user-centric targeting.
Digital advertising is not the dot com bubble, improper attribution is

Digital advertising is not the dot com bubble, improper attribution is

Kirk Williams
Team Zato
 • 
General PPC
The real dot com bubble isn't online advertising, it's our flawed belief we can track everything. Discover why our obsession with attribution is hindering real brand growth and what to do about it.
11 Things to Check If Your Google Ads Account Is Suspended for Circumventing Systems or Abusing the Ad Network Policy

11 Things to Check If Your Google Ads Account Is Suspended for Circumventing Systems or Abusing the Ad Network Policy

Kirk Williams
Team Zato
 • 
Google Policy Suspensions
If your Google Ads account was suspended for circumventing systems or abusing the ad network, here’s a handy 11-point checklist covering key areas to help troubleshoot and resolve this frustration.
Preventing Item Disapprovals and Suspensions in Google Merchant Center by Mastering Compliance

Preventing Item Disapprovals and Suspensions in Google Merchant Center by Mastering Compliance

Kirk Williams
Team Zato
 • 
Google Merchant Center
Having helped more than 17,000 ecommerce stores keep their feeds in tip-top shape through DataFeedWatch’s feed management solutions, learn from founder Jacques van der Wilt on feed compliance!
Tax Suspension in Merchant Center? Fix It With This Easy Setting!

Tax Suspension in Merchant Center? Fix It With This Easy Setting!

Kirk Williams
Team Zato
 • 
Google Merchant Center
In this video, I walk you through how to fix tax suspension issue quickly in Google Merchant Center so you can get back up and running on Google Shopping and making that cash!