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🎉 CONGRATULATIONS!! ZATO Owner, Kirk Williams named #3 Most Influential PPC'er in the World (click to learn more) 🎉

Meet Your PPC Speaker

Kirk Williams

@PPCKirk
Kirk Williams has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero 6 years in a row (2016-2021), has written articles for many industry publications, including Shopify, Moz, PPC Hero, Search Engine Land, and Microsoft.

Kirk is a frequent guest on digital marketing podcasts and webinars and an avid conference speaker, having traveled around the world to talk about Paid Search (especially Shopping Ads).

In 2023, Kirk had the privilege of speaking at the TEDx Billings on one of his many passions, Stop the Scale: Redefining Business Success.

If interested in contacting Kirk about a speaking engagement, please reach out via this contact form.

Recent Speaking Engagements

Traffic & Conversion Summit - San Diego
March, 2025
HeroConf - San Diego
November 2024
SEMPDX Engage - Portland
October, 2024
AdWorld Prime
Virtual - August 2024
PubCon Pro - Las Vegas
March, 2024
TEDx Billings
October, 2023
PubCon - Austin, TX
September, 2023
SEMPDX Engage - Portland
August, 2023
ECFLive - San Diego, CA
March, 2023
Unlevel 2021
Virtual - May, 2021
Paid Search Assoc. Conference
Virtual - February, 2021
SMX West - San Jose, CA
February, 2020
SMXL - Milan, Italy
November, 2019
BrightonSEO - Brighton, UK
September, 2019
Learn Inbound - Dublin, Ireland
August, 2019
MNSearch - Minneapolis
May, 2019
Search Marketing Summit - Sydney, Australia
May, 2019
Hero Conference - Philadelphia
April 2019
State of Search - Dallas, Texas
November, 2018
Utah Digital Marketing Conference, SLC
August 2018
HeroConf - Austin, Texas
April, 2018
SMX West - San Jose, CA
March, 2018
SEM Conference - Milwaukee
November, 2017
Hero Conference - London, UK
October, 2017
3XE - Dublin, Ireland
October, 2017
Confluence Conference, Oklahoma City, OK
October, 2017
Hero Conference - Los Angeles, CA
April, 2017
SMX West - San Jose, CA
March, 2017
Billings Advertising & Marketing Club - Montana
February, 2017
State of Search - Dallas, Texas
November, 2016
SMX East - New York City, NY
September, 2016
Confluence Conference - Oklahoma City, OK
September, 2016
Utah Digital Marketing Conference - Salt Lake City
August, 2016
HeroConf - Philadelphia, USA
April, 2016
SMX West - San Jose, CA
March, 2016
Billings Advertising & Marketing Club - Montana
February, 2016
State of Search - Dallas, Texas
November, 2015
Hero Conference, London UK
October, 2015

Watch: Kirk's TEDx Talk -
Stop The Scale: Redefining Business Success

Watch here to see why businesses choose Zato.

Watch: Kirk's Presentation on Google Performance Max Campaigns in Salt Lake City

Watch here to see why businesses choose Zato.

Podcast & Webinar Appearances

How to Hide a Dead Body Podcast
How to Understand Smart Shopping with Patrick Gilbert and Isaac Rudansky - Episode 16
SiteVisibility Internet Marketing Podcast
Advertising, Automation & Smart Shopping: Interview with Kirk Williams - Episode 536
The Azeem Digital Asks Podcast
The Azeem Digital Asks PodcastWhat Makes Kirk Williams? - Episode 22
eComeOne Ecommerce Podcast
Kirk Williams: PPC Advertising & How to Fine-Tune Your Google Shopping Ads to Get Ahead of Competitors - Episode 58
Freelance Transformation Podcast
Build Relationships and Win Clients with Kirk Williams - Episode 173
Funnel Reboot Podcast
Ponderings of a PPC Professional by Kirk Williams - Summer Books
Shape the Conversation Podcast
The Evolving PPC Landscape for Agencies and Software with Kirk Williams - Episode 29
Edge of the Web Podcast
Google Ads Hiding Data with Kirk Williams and Sam Tomlinson - Episode 369
Hack Your Online Business Podcast
How To Become Influential In Your Industry With Kirk Williams Of Zato Marketing - Episode 42
Digital Marketing with Bill Hartzer Podcast
PPC Ads and Google Shopping Ads with Kirk Williams
Jumpstart with Jeffalytics Podcast
Growing a PPC Agency with Kirk Williams - Episode 82
Suds & Search Podcast
Kirk Williams of ZATO - Episode 11
Jumpstart with Jeffalytics Podcast
Kirk Williams - Episode 26
Freelance Transformation Podcast
Build Relationships and Win Clients with Kirk Williams - Episode 173
Freelance Transformation Podcast
Build Relationships and Win Clients with Kirk Williams - Episode 173
Market Proof Marketing Podcast
Attribution Analysis with Kirk Williams - Episode 83
The PPC Show Podcast
Small Business eCommerce with Agency Founder Kirk Williams - Episode 18
Edge of the Web Podcast
How To Survive & Thrive at SMB PPC with Kirk Williams - Episode 203

Speaker Requests

Contact Kirk about a speaking engagement Below
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From the ZATO Blog

Video: Why the Product ID Attribute Matters More Than You Think in Google Merchant Center

Video: Why the Product ID Attribute Matters More Than You Think in Google Merchant Center

This overlooked attribute anchors your entire Shopping feed. Learn how the id impacts performance history, remarketing, and feed mapping in this Merchant Center Mastery post.
The Giant Video Guide Collection for Every Google Shopping Product Feed Attribute - Merchant Center Mastery

The Giant Video Guide Collection for Every Google Shopping Product Feed Attribute - Merchant Center Mastery

Kirk Williams
Team Zato
 • 
Google Shopping
Here is a giant list of videos and links diving deep into each and every current Google Shopping product feed attribute. Keep coming back, because this page will be endlessly updated!
Video: How to Optimize the Product Type Shopping Ads Attribute  - Google Merchant Center Mastery

Video: How to Optimize the Product Type Shopping Ads Attribute  - Google Merchant Center Mastery

Kirk Williams
Team Zato
 • 
Google Merchant Center Next
Watch and learn why product type matters more than you think! Understand how it impacts Google's algorithm, bidding, and campaign segmentation to optimize your Shopping feed smarter.
Big April 2025 PMax Changes Just Announced! Search Terms, Channel Level Reporting, and More

Big April 2025 PMax Changes Just Announced! Search Terms, Channel Level Reporting, and More

Kirk Williams
Team Zato
 • 
Performance Max
New Performance Max Reporting: What Ecommerce Brands Need to Know About Channel Insights, Search Term Data & Asset Metrics to Optimize Google Ads and Scale Profitably in 2025
How to Optimize the Google Product Category attribute for Shopping Ads - Google Merchant Center Mastery

How to Optimize the Google Product Category attribute for Shopping Ads - Google Merchant Center Mastery

Kirk Williams
Team Zato
 • 
Google Merchant Center Next
How to Structure Product Type in Google Merchant Center. Read here for Smart Feed Tips for 2025 Google Shopping and Performance Max optimizations.
How to Optimize Google Shopping Product Titles - Google Merchant Center Mastery

How to Optimize Google Shopping Product Titles - Google Merchant Center Mastery

Kirk Williams
Team Zato
 • 
Google Merchant Center Next
Learn how smarter Google Shopping product titles can boost clicks and rankings. Real examples, keyword tips, and easy testing strategies you can apply today.