ZATO's owner, Kirk Williams, has just landed at #3 on PPCsurvey.com’s list of the Most Influential PPC Experts of 2025 once again securing a spot in the top 50 most influential PPC experts!
With advances in machine learning so ad testing, bidding, and overall recommendations and automation is improving we are able to offer services at lower rates than previously because we are able to...
The Google Display Network (GDN) has wasted potential due to poor ad placement filtering. Success requires smart audience targeting, strong offers, and optimized landers for remarketing & prospecting.
Are we underestimating YouTube’s impact? Watch as Team ZATO dive into key takeaways from Andrew Faris & Olivia Kory on Demand Gen, attribution challenges, & how to measure YouTube’s true ROI in 2025.
Google Ads and Meta Ads have significant differences, and getting it wrong can harm your account. Here, we discuss 7 key differences between them and how to manage them effectively for better results.
I often get asked where a beginner should start in learning PPC. Rather than continue to re-find my list to DM someone, I decided to just write a blogpost so I could link to it, but also so others...
Let's determine if we're a good fit through this form, then if it makes sense for both of us, we will provide a FREE Discovery Audit of your current Google Ads account to see if (and how!) we can help your business.
.jpg)
.jpg)
.jpg)
.jpg)