Google Search Network

When Google Forwarding Numbers Fail: A Troubleshooting Guide for PPC Managers

Is your Google Ads call tracking failing? Learn how to diagnose GFN routing errors, fix Early Media issues, and stop losing leads with this ZATO guide to Google Forwarding Numbers.

Stop Starving the Machines: Why "Perfect" Brand Segmentation in Google Ads is Overrated

Stop starving the machines in the pursuit of perfect PPC segmentation. Kirk Williams shares why easing up on brand isolation is crucial for true business growth and better machine learning.

Google's Search Ads Metrics Definition Changes Explained

No, Keywords Aren't ONLY Topics, They're Specific Words With Intent

What Are Ad Customizers in Google Ads?

What are ad customizers in Google Ads, and how do they work? Read here as Kirk walks you through using them in RSAs, cautionary notes, and gets you a Walkthrough for setting them up.

A Compelling Case for the Controlled Keyword for Smaller Budgets

This is a short pondering on the concept of exactly matched keywords and Google automation, and reconciling usage of them in PPC accounts.