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30,000 hours of Expertise for Only $1K?!  Click Here for Your Own Strategic Audit from World Renown PPC Expert Kirk Williams 
Kirk Williams
 • 
General PPC

Why ZATO? We Focus on Growing YOUR BRAND Not Ours.

Date Published: 
February 6, 2026
Last Update: 
February 6, 2026

Why ZATO? We Focus on Growing YOUR BRAND Not Ours.

10/25/19 UPDATE: Hello Facebook Agency Visitor Person!  We’re delighted to have you visit this awesome post. About a year ago, ZATO stopped offering Facebook Ads solutions so we could focus solely on what we do best: Google Ads. Because of this, we’re always interested in partnerships with great Social Advertising agencies (like yourself, wink wink!) and we offer referral fees for signed clients!  Anyway, back to it, and happy reading…

Post Summary

What do you get when you hire ZATO? Well, lots of things... but here are a few key points to remember: 

Trust Experts, Not Empty Promises

Rather than hire the agency who makes the promise of some random revenue projection you want to hear, hire the agency who you will trust to partner with you for years, evolving and adapting with the inevitable challenges that will rock your business, and Google Ads. At ZATO, we focus on two key pillars:

Stability: We bring deep PPC expertise to ensure your accounts are managed skillfully and profitably. You focus on scaling your business, while we handle the complexities of machine learning and campaign management.

Scrutiny: We constantly test and refine your account to stay ahead of Google’s changes. Relying on real data, not assumptions, we maximize efficiency and results. With over a decade of experience, we deliver ongoing, proven growth for clients who’ve trusted us for 10+ years. And hey, come to mention it, we still have clients who have been with us for more than a decade.

Personalized Service Meets Team Expertise

ZATO isn't easy to categorize because we act more like freelancers or employees in taking personal ownership of your Google Ads campaigns... but we offer a team-like approach to PPC management.

You get a dedicated Account Manager (with 10+ years of experience, as well as limited accounts to be able to focus on yours!), plus a strategist who gets a second set of our eyes on the account, especially helping think through any particular challenges that may arise to hit your goals month after month.

We Earn Your Business Every Day,
Not Just at the Start

Our onboarding process is built to deeply understand your business—sometimes obsessively. We dive into strategy, spend hours analyzing your account, and only make changes once we’re confident they’re the right ones. Leaving us, however, is as easy as one email. With month-to-month agreements, we work to earn your trust every day—not lock you in. If it’s time to part ways, we ensure a smooth transition because we want to do right by you, even if we're no longer a good fit.

Affordability That Isn't Handcuffs

We operate on a month-to-month basis because we believe a technical partner should earn their place on your P&L every single day. Our pricing reflects the newer reality of AI usage along with the role of tactical PPCers in your broader organization. We get that we're not building the creative and products of growth, so we price according to our single channel management.

If this sounds like your sorta jam, then make sure to Contact Us to get a Free Consultation to see if and how we can help!

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Kirk Williams
@PPCKirk - Owner & Chief Pondering Officer

Kirk is the owner of ZATO, his Paid Search & Social PPC micro-agency of experts, and has been working in Digital Marketing since 2009. His personal motto (perhaps unhealthily so), is "let's overthink this some more."  He even wrote a book recently on philosophical PPC musings that you can check out here: Ponderings of a PPC Professional.

He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero 6 years in a row (2016-2021), has written articles for many industry publications (including Shopify, Moz, PPC Hero, Search Engine Land, and Microsoft), and is a frequent guest on digital marketing podcasts and webinars.

Kirk currently resides in Billings, MT with his wife, six children, books, Trek Bikes, Taylor guitar, and little sleep.

Kirk is an avid "discusser of marketing things" on Twitter, as well as an avid conference speaker, having traveled around the world to talk about Paid Search (especially Shopping Ads).  Kirk has booked speaking engagements in London, Dublin, Sydney, Milan, NYC, Dallas, OKC, Milwaukee, and more and has been recognized through reviews as one of the Top 10 conference presentations on more than one occasion.

You can connect with Kirk on Twitter or Linkedin.

In 2023, Kirk had the privilege of speaking at the TEDx Billings on one of his many passions, Stop the Scale: Redefining Business Success.

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