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Click Here & Buy ZATO Owner, Kirk Williams' newest book on Google Ads - Ponderings of a PPCer: Revised & Expanded.

The PPC Easy Button you've been searching for

Our core business goal is simple: to provide our clients with exceptional Paid Search advertising in a way that also supports our employees health & well-being. With this in mind, we strategically partner with just 7-10 client accounts per team member resulting in higher-quality work + no burn-out for our valued team.
You Own the Data & the Account
With the ZATO Small Budgets Program, we believe that account ownership is 100% your right.
No Contracts (Month-to-Month)
We prefer to do business with people because it’s mutually beneficial. Not because we’re holding you hostage.
Daily Eyes on your Account
We look (with human eyes!) at every single account, every single business day.
Learn more
SMB Program
Have a PPC budget under $15,000 per month in ad spend? Then check out our Google Ads SMB Service!
Monthly Reporting
We send customized monthly reports with KPIs, graphs, and key takeaways to keep you informed on your account's performance.
Advanced PPC Expertise
When you hire us, you're hiring paid search people with years of experience. No interns running lead on your account at ZATO!
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About Advertising your business on Microsoft Ads

While Microsoft Ads is often duplicated initially from Google Ads, we like to then manage them separately since they act in different ways. There is a reason your target audience acts differently on Google than it does Bing… and that’s because they are different people!

We have the inside scoop through ZATO contacts with Microsoft Ads, and we love to experiment with this channel to see if it’s a good fit for each client. Don’t sleep on Bing, you might be surprised how easy it is to get a profitable new channel to send 10-15% incremental revenue!

“Kirk and ZATO Marketing are my & Credo's first thought when approached by someone looking for Google Shopping help. Kirk has proven himself over and over to be a humble and helpful resource who is truly the best at what he does, and a world class human to know. I'm not an advertising expert myself, so when I have questions Kirk is my go-to and should be yours as well."
- JOHN DOHERTY, FOUNDER & CEO, GETCREDO.COM

From the ZATO Blog

ZATO Owner Kirk Williams Grabs 3rd Place Among 2025’s Most Influential PPC Experts

ZATO Owner Kirk Williams Grabs 3rd Place Among 2025’s Most Influential PPC Experts

Chris Reeves
Team Zato
 • 
Zato News
ZATO's owner, Kirk Williams, has just landed at #3 on PPCsurvey.com’s list of the Most Influential PPC Experts of 2025 once again securing a spot in the top 50 most influential PPC experts!
Finally, a great solution for Small Budget PPC! - Introducing the Google Ads for Small Budget Program by ZATO/MAKROZ

Finally, a great solution for Small Budget PPC! - Introducing the Google Ads for Small Budget Program by ZATO/MAKROZ

Team Zato
 • 
With advances in machine learning so ad testing, bidding, and overall recommendations and automation is improving we are able to offer services at lower rates than previously because we are able to...
Can the GDN Work for Ecommerce in 2025? Yes! Here's How - The ZATO Google Display Network Playbook

Can the GDN Work for Ecommerce in 2025? Yes! Here's How - The ZATO Google Display Network Playbook

Kirk Williams
Team Zato
 • 
Google Display
The Google Display Network (GDN) has wasted potential due to poor ad placement filtering. Success requires smart audience targeting, strong offers, and optimized landers for remarketing & prospecting.
YouTube Advertising in 2025: Watch What Team ZATO Learned from Andrew Faris & Olivia Kory on Tracking YouTube Incrementality

YouTube Advertising in 2025: Watch What Team ZATO Learned from Andrew Faris & Olivia Kory on Tracking YouTube Incrementality

Kirk Williams
Team Zato
 • 
YouTube
Are we underestimating YouTube’s impact? Watch as Team ZATO dive into key takeaways from Andrew Faris & Olivia Kory on Demand Gen, attribution challenges, & how to measure YouTube’s true ROI in 2025.
7 Ways Google Ads is Different From Meta Ads (and How This Should Change Your Management Practices)

7 Ways Google Ads is Different From Meta Ads (and How This Should Change Your Management Practices)

Kirk Williams
Team Zato
 • 
Google Ads
Google Ads and Meta Ads have significant differences, and getting it wrong can harm your account. Here, we discuss 7 key differences between them and how to manage them effectively for better results.
PPC Training: A List of Free Google Ads Training Courses, Books, Blogs, and Communities for Learning PPC

PPC Training: A List of Free Google Ads Training Courses, Books, Blogs, and Communities for Learning PPC

Kirk Williams
Team Zato
 • 
I often get asked where a beginner should start in learning PPC. Rather than continue to re-find my list to DM someone, I decided to just write a blogpost so I could link to it, but also so others...

Request a FREE Google Ads Discovery Audit

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