Click Here & Buy ZATO Owner, Kirk Williams' newest book on Google Ads - Ponderings of a PPCer: Revised & Expanded.
While Microsoft Ads is often duplicated initially from Google Ads, we like to then manage them separately since they act in different ways. There is a reason your target audience acts differently on Google than it does Bing… and that’s because they are different people!
We have the inside scoop through ZATO contacts with Microsoft Ads, and we love to experiment with this channel to see if it’s a good fit for each client. Don’t sleep on Bing, you might be surprised how easy it is to get a profitable new channel to send 10-15% incremental revenue!