icon-dropdown-arrow
top
JUST DROPPED: The Google Ads Course Built for DTC Brand Operators (Not Just Media Buyers). Start Learning Here
icon-cross

About Advertising your business on Microsoft Ads

While Microsoft Ads is often duplicated initially from Google Ads, we like to then manage them separately since they act in different ways. There is a reason your target audience acts differently on Google than it does Bing… and that’s because they are different people!

We have the inside scoop through ZATO contacts with Microsoft Ads, and we love to experiment with this channel to see if it’s a good fit for each client. Don’t sleep on Bing, you might be surprised how easy it is to get a profitable new channel to send 10-15% incremental revenue!

Grow Your Business with Google Ads in 1 of 3 ways, choose your own PPC Marketing Agency Adventure!

Want to Learn Google Ads  to Grow Your Own Brand? 

Imagine feeling like you're being mentored personally by a 16 year Google Ads veteran on *just* the things you need to know to get your new shop up on Google. Buy the first course ever made targeted specifically to the brand operator! (but even non-operators will gain something!) 
BUy the: PPC for DTC Course

Want Affordable and Efficient Google Ads Help?

MAKROZ SMB PPC best google ads team for small budgets and small business
If you are a business owner strapped for cash, you need a PPC Marketing Agency you can trust... but whom you can also afford. MAKROZ helps actively steer your digital marketing, with the primary objective of efficiency and affordability. learn more about MAKROZ here:
Learn More: MAKROZ

Want Deep, Senior Level Google Ads Expertise & Strategy?

ZATO Best Google Ads team
You aren't interested in the cheap route, you want the expert route. You want senior level (no interns!) expertise to strategically implement the very best possible Google Ads strategy for your successful brand. ZATO is the PPC Marketing Agency you're looking for: 
Learn More: ZATO
best-PPC-agency reviews icon
“Kirk and ZATO Marketing are my & Credo's first thought when approached by someone looking for Google Shopping help. Kirk has proven himself over and over to be a humble and helpful resource who is truly the best at what he does, and a world class human to know. I'm not an advertising expert myself, so when I have questions Kirk is my go-to and should be yours as well."
- JOHN DOHERTY, FOUNDER & CEO, GETCREDO.COM
best-PPC-agency reviews icon
“ZATO gave us the best SEM/SHOP audit we’ve gotten from any outside firm. It was insightful, thorough, actionable, and delivered in a clear professional way. We were able to implement their recommendations within months and saw significant improvements.”
– CONNOR MACDONALD, CMO, THE RIDGE
best-PPC-agency reviews icon
"Kirk is my industry go-to person when it comes to Shopping Ads. Whether I have a client looking for help with their shopping campaigns, a lead looking for someone seasoned, creative, and trustworthy to possibly work with, or if I have a question myself, Kirk is always helpful and willing to have a conversation."
– AKVILE DEFAZIO, PRESIDENT, AKVERTISE, INC.
best-PPC-agency reviews icon
"Kirk is one of the most talented and experienced Google Shopping experts that I know. I’ve had the privilege of viewing several of Kirk’s presentations at conferences as well as numerous other content pieces that he’s produced online - all chock full of actionable e-commerce expertise."
– AMY BISHOP, FOUNDER & OWNER, Cultivative MARKETING
best-PPC-agency reviews icon
“Kirk is a highly intelligent and charismatic individual that I had the pleasure of working with while I was ZATO's Google rep. His skills in regards to AdWords and especially E-commerce are top notch. He goes above and beyond for all of his clients and truly cares about doing great work. Strongly recommend if you're looking for a PPC master.”
– STEVEN NEIGUT, AGENCY SUPPORT AT GOOGLE

From the ZATO Blog

Google Merchant Center Next: Walkthrough and Comparison

Google Merchant Center Next: Walkthrough and Comparison

Kirk Williams
Team Zato
 • 
Google Merchant Center
My first real look at Merchant Center Next left me with more questions than answers, and I think the feed situation is worth paying attention to before this rolls out widely.
Here's What You Need to Know About Google Shopping Impression Share

Here's What You Need to Know About Google Shopping Impression Share

Kirk Williams
Team Zato
 • 
Google Shopping
Shopping impression share and search impression share share a name but not much else. Here's why comparing them directly leads you astray, and what to watch instead.
What Are Page Feeds in Performance Max Campaigns?

What Are Page Feeds in Performance Max Campaigns?

Kirk Williams
Team Zato
 • 
Performance Max
Page Feeds allows you to upload and label your website URLs into Google Ads so you can refine (or control) the PMax URL expansion for the pages it utilizes in the feed. Learn More on Page Feeds here!
Yes, Demand Gen Campaigns CAN Work For Your Ecommerce Brand! Here's How

Yes, Demand Gen Campaigns CAN Work For Your Ecommerce Brand! Here's How

Sarah Vlietstra
Team Zato
 • 
Demand Gen Campaigns
Explore how Google's Demand Gen campaign enhances ad targeting on YouTube, Discover, and Gmail. Uncover new features and optimization tips. Read the full post to boost your campaign's success!
Google Ads Testing Case Study - Brand Bidding: Manual or Target Impression Share

Google Ads Testing Case Study - Brand Bidding: Manual or Target Impression Share

Kirk Williams
Team Zato
 • 
Google Ads
In this case study, we walk through a test we ran to determine whether manual bidding or target impression share was the best bidding strategy for this account's brand search campaign.
Let's Talk Google Ads Bid Floors (or Reserve Prices)

Let's Talk Google Ads Bid Floors (or Reserve Prices)

Kirk Williams
Team Zato
 • 
Google Ads
Kirk discusses a the concept of auction reserve prices, and whether that should be applicable in a search marketing context (and what it means for your business CPCs on Google!).