Get expert help with Microsoft Advertising

Microsoft Ads is our favorite little secret, especially for Ecommerce. You won’t often get a ton of traffic from it, but it can prove to be extremely profitable in the right account. Don’t sleep on Bing, you might be surprised how easy it is to get a profitable new channel to send 10-15% incremental revenue!

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The PPC Easy Button you've been searching for

Our core business goal is simple: to provide our clients with exceptional Paid Search advertising in a way that also supports our employees health & well-being. With this in mind, we strategically partner with just 7-10 client accounts per team member resulting in higher-quality work + no burn-out for our valued team.

About Advertising your business on Microsoft Ads

While Microsoft Ads is often duplicated initially from Google Ads, we like to then manage them separately since they act in different ways. There is a reason your target audience acts differently on Google than it does Bing… and that’s because they are different people!

We have the inside scoop through ZATO contacts with Microsoft Ads, and we love to experiment with this channel to see if it’s a good fit for each client. Don’t sleep on Bing, you might be surprised how easy it is to get a profitable new channel to send 10-15% incremental revenue!

Request Free Account Analysis

“Kirk and ZATO Marketing are my & Credo's first thought when approached by someone looking for Google Shopping help. Kirk has proven himself over and over to be a humble and helpful resource who is truly the best at what he does, and a world class human to know. I'm not an advertising expert myself, so when I have questions Kirk is my go-to and should be yours as well."

- JOHN DOHERTY, FOUNDER & CEO, GETCREDO.COM

“ZATO gave us the best SEM/SHOP audit we’ve gotten from any outside firm. It was insightful, thorough, actionable, and delivered in a clear professional way. We were able to implement their recommendations within months and saw significant improvements.”

– CONNOR MACDONALD, CMO, THE RIDGE

"Kirk is my industry go-to person when it comes to Shopping Ads. Whether I have a client looking for help with their shopping campaigns, a lead looking for someone seasoned, creative, and trustworthy to possibly work with, or if I have a question myself, Kirk is always helpful and willing to have a conversation."

– AKVILE DEFAZIO, PRESIDENT, AKVERTISE, INC.

"Kirk is one of the most talented and experienced Google Shopping experts that I know. I’ve had the privilege of viewing several of Kirk’s presentations at conferences as well as numerous other content pieces that he’s produced online - all chock full of actionable e-commerce expertise."

– AMY BISHOP, FOUNDER & OWNER, Cultivative MARKETING

“Kirk is a highly intelligent and charismatic individual that I had the pleasure of working with while I was ZATO's Google rep. His skills in regards to AdWords and especially E-commerce are top notch. He goes above and beyond for all of his clients and truly cares about doing great work. Strongly recommend if you're looking for a PPC master.”

– STEVEN NEIGUT, AGENCY SUPPORT AT GOOGLE

From the ZATO Blog

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The Return of the Technical PPC Agency in an AI Driven Era

Kirk Williams

Team Zato

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General PPC

Are LLMs the end of agencies? Kirk Williams explains why the "Transitional Age of AI" is a trap for brands and a death knell for expensive in-house technical roles.

How to Create Great Shopping Ads Product Titles with Search Terms N-Grams

Kirk Williams

Team Zato

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Google Shopping

The Ideal Showcase Shopping Ads Campaign Structure

Kirk Williams

Team Zato

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f you run Showcase Shopping Ads, then this is my attempt at getting out a campaign structure I think is ideal for running Showcase Shopping Ads in your accounts. I should note, that there are a lot...

Key Takeaways on AI Max from the Experts: Navigating the New Frontier of Paid Search

Kirk Williams

Team Zato

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AI Max for Search

ZATO's Diana Talhelm shares expert insights on Google's AI Max. Learn how to balance automation, control ad spend, and drive quality traffic in paid search.

Listen: Managing Shopping Ads in an Automated World - BrightonSEO Search Show Talk

Kirk Williams

Team Zato

•

In September 2019, I had the privilege of speaking on Shopping Ads at the world renown, massive search conference in Brighton, UK: BrightonSEO. While this was an honor in itself, I secretly enjoyed...