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Click Here & Buy ZATO Owner, Kirk Williams' newest book on Google Ads - Ponderings of a PPCer: Revised & Expanded.

The PPC Easy Button you've been searching for

Our core business goal is simple: to provide our clients with exceptional Paid Search advertising in a way that also supports our employees health & well-being. With this in mind, we strategically partner with just 7-10 client accounts per team member resulting in higher-quality work + no burn-out for our valued team.
You Own the Data & the Account
With the ZATO Small Budgets Program, we believe that account ownership is 100% your right.
No Contracts (Month-to-Month)
We prefer to do business with people because it’s mutually beneficial. Not because we’re holding you hostage.
Daily Eyes on your Account
We look (with human eyes!) at every single account, every single business day.
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USA Based
All of our PPC experts are USA based. We never outsource your account to someone across the world.
Monthly Reporting
We send an automated monthly report 8 days into the month that includes account KPIs & graphs.
Advanced PPC Expertise
When you hire us, you're hiring you're hiring paid search people. Period.
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About Advertising your business on YouTube

While Microsoft Ads is often duplicated initially from Google Ads, we like to then manage them separately since they act in different ways. There is a reason your target audience acts differently on Google than it does Bing… and that’s because they are different people!

We have close relationships with (as in, Kirk is friends with) a number of Microsoft people, and we love to experiment with this channel to see if it’s a good fit for each client. Don’t sleep on Bing, you might be surprised how easy it is to get a profitable new channel to send 10% new revenue!

“Kirk and ZATO Marketing are my & Credo's first thought when approached by someone looking for Google Shopping help. Kirk has proven himself over and over to be a humble and helpful resource who is truly the best at what he does, and a world class human to know. I'm not an advertising expert myself, so when I have questions Kirk is my go-to and should be yours as well."
- JOHN DOHERTY, FOUNDER & CEO, GETCREDO.COM
“ZATO gave us the best SEM/SHOP audit we’ve gotten from any outside firm. It was insightful, thorough, actionable, and delivered in a clear professional way. We were able to implement their recommendations within months and saw significant improvements.”
– CONNOR MACDONALD, CMO, THE RIDGE
"Kirk is my industry go-to person when it comes to Shopping Ads. Whether I have a client looking for help with their shopping campaigns, a lead looking for someone seasoned, creative, and trustworthy to possibly work with, or if I have a question myself, Kirk is always helpful and willing to have a conversation."
– AKVILE DEFAZIO, PRESIDENT, AKVERTISE, INC.
"Kirk is one of the most talented and experienced Google Shopping experts that I know. I’ve had the privilege of viewing several of Kirk’s presentations at conferences as well as numerous other content pieces that he’s produced online - all chock full of actionable e-commerce expertise."
– AMY BISHOP, FOUNDER & OWNER, Cultivative MARKETING
“Kirk is a highly intelligent and charismatic individual that I had the pleasure of working with while I was ZATO's Google rep. His skills in regards to AdWords and especially E-commerce are top notch. He goes above and beyond for all of his clients and truly cares about doing great work. Strongly recommend if you're looking for a PPC master.”
– STEVEN NEIGUT, AGENCY SUPPORT AT GOOGLE

From the ZATO Blog

Open Letter to Google Ads Leadership - Appendix A in Ponderings of a PPC Professional

Open Letter to Google Ads Leadership - Appendix A in Ponderings of a PPC Professional

Kirk Williams
Team Zato
 • 
General PPC
In this open letter, Kirk makes a plea to Google leadership to consider the trust harming decision making that is harming advertiser perception with Google's advertising platform.
Tax Suspension in Merchant Center? Fix It With This Easy Setting!

Tax Suspension in Merchant Center? Fix It With This Easy Setting!

Kirk Williams
Team Zato
 • 
Google Merchant Center
In this video, I walk you through how to fix tax suspension issue quickly in Google Merchant Center so you can get back up and running on Google Shopping and making that cash!
The 3 Ways to Submit a Google Shopping Feed to Google Merchant Center

The 3 Ways to Submit a Google Shopping Feed to Google Merchant Center

Kirk Williams
Team Zato
 • 
I wanted to get another Google Shopping video out, this time on Google Shopping feeds and getting them sent correctly to Google Merchant Center...
Finally, a Simple Yet Skilled Google Shopping Feed Solution for New Shopify Stores

Finally, a Simple Yet Skilled Google Shopping Feed Solution for New Shopify Stores

Kirk Williams
Team Zato
 • 
Google Merchant Center
You just want to get your products found on Google Shopping so you can focus on your business... and that's where ZATO comes in. We're the easy-button for setting up your Google Shopping Feed.
Changing Google Shopping Feed Providers? You Desperately Need a Roadmap

Changing Google Shopping Feed Providers? You Desperately Need a Roadmap

Kirk Williams
Team Zato
 • 
Google Merchant Center
Read this ZATO letter to a client for a roadmap on things to consider when transitioning your Google Shopping Product Feed to a new provider.

Request a FREE Ad Discovery Audit for your Business

Not sure if ZATO Marketing is right for you? That's why we offer a free Discovery Audit (to those who make it through our Discovery Process) before you sign anything (though, even then you're only signing a month-to-month something!). We'll see how things are currently managed in your Google Ads account and will let you know if and how we can help your business.
Thank you! In preparation for your account analysis, help us get to know your business by completing our Discovery Questionnaire (click here).
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