Introducing the PPC Ponderings Podcast. Delivering a thoughtful, investigative take on key PPC themes. Learn More.
While Microsoft Ads is often duplicated initially from Google Ads, we like to then manage them separately since they act in different ways. There is a reason your target audience acts differently on Google than it does Bing… and that’s because they are different people!
We have close relationships with (as in, Kirk is friends with) a number of Microsoft people, and we love to experiment with this channel to see if it’s a good fit for each client. Don’t sleep on Bing, you might be surprised how easy it is to get a profitable new channel to send 10% new revenue!