Google Shopping

How to Run a Title Test in Google Shopping

Listen as Kirk, Mike, Isaac, and Patrick Discuss Smart Shopping, Automation, and More!

In the world of Smart Shopping Campaigns, some of the most vocal PPCers on this topic have been myself, Mike Ryan of SMEC, and Patrick Gilbert of AdVenture Media Group. We've laughed, cried, argued, h

Stop Segmenting Shopping Ads by Margin or ROAS

Here's why I don't like segmenting Shopping Ads by product margin or ROAS.

Get to Know Your 3 Google Shopping Title Options

In this article, we'll walk through the three title options in the Google Shopping product feed, and discuss tips and best practices for each.

My Semi-Exhaustive Audit Checklist for Troubleshooting Shopping Performance Drops

There are hundreds of ways Google Shopping can break, but here are some of the first things I look to when we’re running an audit on dropped performance in Google Shopping.

Should You Still Use Standard Shopping with Smart Shopping Campaigns?

What is the Difference Between Google Shopping Actions and Google Shopping

While most people are familiar with the paid search marketing aspect of Google Shopping, not everyone understands how Google Shopping Actions works. As more small businesses and retailers enter the...