Google Shopping

What Is Smart Shopping? - The ZATO Guide to Google Smart Shopping Campaigns

This is a post I have been intending to write for awhile now, but I keep learning new things and it keeps growing. In fact, this is turning into a series of blogposts I will write over...

Google Shopping GTIN Requirements Explained!

If you run Ecommerce accounts, you have probably felt the terror of the GTIN requirement Google released. In my experience with this terror, it rests less in the knowledge of the facts around the situ

Does Google Shopping Query Filtering Still Work in 2023?

Nearly 6 years ago, I watched a video of Martin Roettgerding (who would later become my friend) giving a presentation on a brilliant strategy he had devised to better control Google Shopping...

Some Interesting Updates from Google Shopping Engineers

The Comprehensive Google Shopping Ads (Standard) Guide for the Beginner (or Anyone)

For anyone who works in Ecommerce paid search, having a working knowledge of Shopping Ads is essential to keeping up with the competition.This article is for the purpose of giving you that working...

One Ultra-Easy Button You Can Smash for Great Shopping Ads Product Titles

How to Run a Title Test in Google Shopping

Listen as Kirk, Mike, Isaac, and Patrick Discuss Smart Shopping, Automation, and More!

In the world of Smart Shopping Campaigns, some of the most vocal PPCers on this topic have been myself, Mike Ryan of SMEC, and Patrick Gilbert of AdVenture Media Group. We've laughed, cried, argued, h

Stop Segmenting Shopping Ads by Margin or ROAS

Here's why I don't like segmenting Shopping Ads by product margin or ROAS.

Get to Know Your 3 Google Shopping Title Options

In this article, we'll walk through the three title options in the Google Shopping product feed, and discuss tips and best practices for each.

My Semi-Exhaustive Audit Checklist for Troubleshooting Shopping Performance Drops

There are hundreds of ways Google Shopping can break, but here are some of the first things I look to when we’re running an audit on dropped performance in Google Shopping.

Should You Still Use Standard Shopping with Smart Shopping Campaigns?

What is the Difference Between Google Shopping Actions and Google Shopping

While most people are familiar with the paid search marketing aspect of Google Shopping, not everyone understands how Google Shopping Actions works. As more small businesses and retailers enter the...