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Introducing the PPC Ponderings Podcast. Delivering a thoughtful, investigative take on key PPC themes. Learn More.
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Google Shopping

Should You Still Use Standard Shopping with Smart Shopping Campaigns?

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How to Run a Title Test in Google Shopping

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What is the Difference Between Google Shopping Actions and Google Shopping

While most people are familiar with the paid search marketing aspect of Google Shopping, not everyone understands how Google Shopping Actions works. As more small businesses and retailers enter the...

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From the ZATO Blog

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Mike Ryan on Google Predictive Models, Lookback Windows, and Directional Decision-Making - PPC Ponderings Podcast

Mike Ryan on Google Predictive Models, Lookback Windows, and Directional Decision-Making - PPC Ponderings Podcast

Kirk Williams
Team Zato
 • 
PPC Podcast
One of the things I love about this conversation with Mike, is how clearly he thinks through ramifications of technology, as a pro-tech person working at a software company.
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Performance Max and Google Shopping Campaigns. What's Going On There?

Performance Max and Google Shopping Campaigns. What's Going On There?

Kirk Williams
Team Zato
 • 
Performance Max Campaigns
confused by what’s going to happen with Shopping Ads as Performance Max kicks in? ‍Well, you’re not alone! Virtually every group I’m a part of has people asking for more clarification on what is going
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Shapley Models & Attributive Common Sense with Nechama Teigman Full Interview - PPC Ponderings Podcast

Shapley Models & Attributive Common Sense with Nechama Teigman Full Interview - PPC Ponderings Podcast

Kirk Williams
Team Zato
 • 
PPC Podcast
In this episode, you'll hear the rest of the conversation Nechama and I had that we couldn't fit into our full Core episode on attribution as we all ponder digital attribution together.
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