In the world of Smart Shopping Campaigns, some of the most vocal PPCers on this topic have been myself, Mike Ryan of SMEC, and Patrick Gilbert of AdVenture Media Group. We've laughed, cried, argued, h
Here's why I don't like segmenting Shopping Ads by product margin or ROAS.
In this article, we'll walk through the three title options in the Google Shopping product feed, and discuss tips and best practices for each.
There are hundreds of ways Google Shopping can break, but here are some of the first things I look to when we’re running an audit on dropped performance in Google Shopping.