Some of the many brands we've helped since 2011:

Hire an agency that Trains the Others.

With ZATO, your Google Ads account is managed by true experts. Founder Kirk Williams (@PPCKirk online) has traveled globally, taught Shopping Ads courses, and written for top industry publications. Combined with an average of 10+ years of experience per account manager, this means your campaigns are guided by proven professionals who know how to drive results for your business.
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Google Search Ads
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Google Shopping,
and Performance Max
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Microsoft Ads
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YouTube Ads Icon
Google Display, Discovery, and YouTube Ads
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We Focus on Growing
YOUR BRAND

Not Ours.

At ZATO, we build long-term partnerships by managing a limited number of accounts per expert. This ensures we stay on top of Google Ads changes, grow your account, and deliver results without burnout. We integrate seamlessly into your team to remove barriers and consistently prove our value.

With ZATO You Get:

Rather than hire the agency who makes the promise of some random revenue projection you want to hear, hire the agency who you will trust to partner with you for years, evolving and adapting with the inevitable challenges that will rock your business, and Google Ads. At ZATO, we focus on two key pillars:

Stability: We bring deep PPC expertise to ensure your accounts are managed skillfully and profitably. You focus on scaling your business, while we handle the complexities of machine learning and campaign management.

Scrutiny: We constantly test and refine your account to stay ahead of Google’s changes. Relying on real data, not assumptions, we maximize efficiency and results. With over a decade of experience, we deliver ongoing, proven growth for clients who’ve trusted us for 10+ years. And hey, come to mention it, we still have clients who have been with us for more than a decade.

ZATO isn't easy to categorize because we act more like freelancers or employees in taking personal ownership of your Google Ads campaigns... but we offer a team-like approach to PPC management.

You get a dedicated Account Manager (with 10+ years of experience, as well as limited accounts to be able to focus on yours!), plus a strategist who gets a second set of our eyes on the account, especially helping think through any particular challenges that may arise to hit your goals month after month.

Our onboarding process is built to deeply understand your business—sometimes obsessively. We dive into strategy, spend hours analyzing your account, and only make changes once we’re confident they’re the right ones. Leaving us, however, is as easy as one email. With month-to-month agreements, we work to earn your trust every day—not lock you in. If it’s time to part ways, we ensure a smooth transition because we want to do right by you, even if we're no longer a good fit.

Why OUR Clients Choose Zato
Ad Management and Reporting Photo

FREE Discovery Audit

Let's determine if we're a good fit through this form, then if it makes sense for both of us, we will provide a FREE Discovery Audit of your current Google Ads account to see if (and how!) we can help your business.
Request a Discovery Audit
@PPCKirk - Owner & Chief Pondering Officer
Kirk Williams
@PPCKirk - Owner & Chief Pondering Officer
PPC Program Director
Eric Marshall
PPC Program Director
 Senior Paid Search Strategist
Sarah Vlietstra
Senior Paid Search Strategist
 Senior Paid Search Strategist
Diana Talhelm
Senior Paid Search Strategist
Small Budgets Program director & Paid Search Strategist
Chris Reeves
Small Budgets Program director & Paid Search Strategist
Paid Search Strategist
Austin Sellers
Paid Search Strategist
“Kirk and ZATO Marketing are my & Credo's first thought when approached by someone looking for Google Shopping help. Kirk has proven himself over and over to be a humble and helpful resource who is truly the best at what he does, and a world class human to know. I'm not an advertising expert myself, so when I have questions Kirk is my go-to and should be yours as well."
- JOHN DOHERTY, FOUNDER & CEO, GETCREDO.COM
“ZATO gave us the best SEM/SHOP audit we’ve gotten from any outside firm. It was insightful, thorough, actionable, and delivered in a clear professional way. We were able to implement their recommendations within months and saw significant improvements.”
– CONNOR MACDONALD, CMO, THE RIDGE
"Kirk is my industry go-to person when it comes to Shopping Ads. Whether I have a client looking for help with their shopping campaigns, a lead looking for someone seasoned, creative, and trustworthy to possibly work with, or if I have a question myself, Kirk is always helpful and willing to have a conversation."
– AKVILE DEFAZIO, PRESIDENT, AKVERTISE, INC.
"Kirk is one of the most talented and experienced Google Shopping experts that I know. I’ve had the privilege of viewing several of Kirk’s presentations at conferences as well as numerous other content pieces that he’s produced online - all chock full of actionable e-commerce expertise."
– AMY BISHOP, FOUNDER & OWNER, Cultivative MARKETING
“Kirk is a highly intelligent and charismatic individual that I had the pleasure of working with while I was ZATO's Google rep. His skills in regards to AdWords and especially E-commerce are top notch. He goes above and beyond for all of his clients and truly cares about doing great work. Strongly recommend if you're looking for a PPC master.”
– STEVEN NEIGUT, AGENCY SUPPORT AT GOOGLE

From the ZATO Blog

The Ideal YouTube Video Ads Lengths and File Sizes

The Ideal YouTube Video Ads Lengths and File Sizes

Kirk Williams
Team Zato
 • 
YouTube
Here are the ideal YouTube Video Ad Lengths and File Sizes so you have something to aim at when creating your video ads for YouTube campaigns!
Do You Know Where Your YouTube Ads Are Showing? Learn the 2025 YouTube Ad Types Here

Do You Know Where Your YouTube Ads Are Showing? Learn the 2025 YouTube Ad Types Here

Sarah Vlietstra
Team Zato
 • 
YouTube
In this post, we'll take a look at all of the YouTube Ad types you can expect to see in 2025.
The Giant Video Guide Collection for Every Google Shopping Product Feed Attribute - Merchant Center Mastery

The Giant Video Guide Collection for Every Google Shopping Product Feed Attribute - Merchant Center Mastery

Kirk Williams
Team Zato
 • 
Google Shopping
Here is a giant list of videos and links diving deep into each and every current Google Shopping product feed attribute. Keep coming back, because this page will be endlessly updated!
Finally, a great solution for Small Budget PPC! - Introducing the Google Ads for Small Budget Program by ZATO/MAKROZ

Finally, a great solution for Small Budget PPC! - Introducing the Google Ads for Small Budget Program by ZATO/MAKROZ

Team Zato
 • 
With advances in machine learning so ad testing, bidding, and overall recommendations and automation is improving we are able to offer services at lower rates than previously because we are able to...
Video: How to Set Up Attribute Rules in Google Merchant Center Next

Video: How to Set Up Attribute Rules in Google Merchant Center Next

Kirk Williams
Team Zato
 • 
Google Merchant Center Next
Learn the basics of Google Merchant Center’s Attribute Rules! This introductory Merchant Center Mastery video by Kirk Williams covers feed rule setup & smart usage to simplify product data management.
11 Things to Check If Your Google Ads Account Is Suspended for Circumventing Systems or Abusing the Ad Network Policy

11 Things to Check If Your Google Ads Account Is Suspended for Circumventing Systems or Abusing the Ad Network Policy

Kirk Williams
Team Zato
 • 
Google Policy Suspensions
If your Google Ads account was suspended for circumventing systems or abusing the ad network, here’s a handy 11-point checklist covering key areas to help troubleshoot and resolve this frustration.

Request a FREE Google Ads Discovery Audit

Let's determine if we're a good fit through this form, then if it makes sense for both of us, we will provide a FREE Discovery Audit of your current Google Ads account to see if (and how!) we can help your business.
Thank you! In preparation for your account analysis, help us get to know your business by completing our Discovery Questionnaire (click here).
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