ZATOWorks Publishing

- a subsidiary of ZATO, LLC

Founded by Kirk Williams
@PPCKirk
ZATOWorks exists to spread the created content of ZATO far and wide as we seek to educate marketers and entrepreneurs everywhere on PPC, wise business growth techniques, and general marketing principles. Keep watching this page for upcoming ZATOWorks Publishing content pieces as we always have a few things in the works! In the meantime, keep pondering, and may the auctions be ever in your favor.

Recent Content

Kirk Williams
 • 
Podcast
PPC Ponderings Podcast

A new type of PPC Podcast where we use a journalistic style approach rather than simply a few people chatting off the cuff.

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Kirk Williams
 • 
Book
Stop the Scale

This book isn't for everyone, and you'll likely disagree with some (much?) of it. However, I hope it causes you to think, and if it does that, then I've accomplished my objective.

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Kirk Williams
 • 
Book
Ponderings of a PPC Professional

Kirk Williams takes his years of experience managing PPC accounts and navigating the complexities of building his agency to share insights on everything from attribution and cows to PPC Pricing Models.

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