A new type of PPC Podcast where we use a journalistic style approach rather than simply a few people chatting off the cuff.
This book isn't for everyone, and you'll likely disagree with some (much?) of it. However, I hope it causes you to think, and if it does that, then I've accomplished my objective.
Kirk Williams takes his years of experience managing PPC accounts and navigating the complexities of building his agency to share insights on everything from attribution and cows to PPC Pricing Models.