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Introducing the PPC Ponderings Podcast. Delivering a thoughtful, investigative take on key PPC themes. Learn More.

What's included in an account analysis?

Our free Account Analysis is done in either written, or video format. We don't give away all our secrets, but we provide legitimate valuable insights into your account. We present three primary findings:
01

What needs to be changed

Are there any currently harmful practices or setups being used in the account that should be stopped immediately?

02

What we would build

If we were to begin managing your company's Google Ads account, what would we focus on & build out first?

03

Where growth opportunities lie

What opportunities are there within your Google Ads Account for long-term expansion, not simply short-term profit?

“Kirk and ZATO Marketing are my & Credo's first thought when approached by someone looking for Google Shopping help. Kirk has proven himself over and over to be a humble and helpful resource who is truly the best at what he does, and a world class human to know. I'm not an advertising expert myself, so when I have questions Kirk is my go-to and should be yours as well."
- JOHN DOHERTY, FOUNDER & CEO, GETCREDO.COM
"In seeking a partner to manage our Shopping Engine channel for KURU Footwear, we looked for the best. Nothing less would do. ZATO quickly became the only logical choice. Our faith in the team has been rewarded many times over."
– SEAN MCGINNIS SVP, HEAD OF MARKETING, E-COMMERCE & CX
"Kirk is my industry go-to person when it comes to Shopping Ads. Whether I have a client looking for help with their shopping campaigns, a lead looking for someone seasoned, creative, and trustworthy to possibly work with, or if I have a question myself, Kirk is always helpful and willing to have a conversation."
– AKVILE DEFAZIO, PRESIDENT, AKVERTISE, INC.
"Kirk is one of the most talented and experienced Google Shopping experts that I know. I’ve had the privilege of viewing several of Kirk’s presentations at conferences as well as numerous other content pieces that he’s produced online - all chock full of actionable e-commerce expertise."
– AMY BISHOP, FOUNDER & OWNER, Cultivative MARKETING
“Kirk is a highly intelligent and charismatic individual that I had the pleasure of working with while I was ZATO's Google rep. His skills in regards to AdWords and especially E-commerce are top notch. He goes above and beyond for all of his clients and truly cares about doing great work. Strongly recommend if you're looking for a PPC master.”
– STEVEN NEIGUT, AGENCY SUPPORT AT GOOGLE

From the ZATO Blog

Stop Segmenting Shopping Ads by Margin or ROAS

Stop Segmenting Shopping Ads by Margin or ROAS

Kirk Williams
Team Zato
 • 
Google Shopping
Here's why I don't like segmenting Shopping Ads by product margin or ROAS.
Get to Know Your 3 Google Shopping Title Options

Get to Know Your 3 Google Shopping Title Options

Kirk Williams
Team Zato
 • 
Google Shopping
In this article, we'll walk through the three title options in the Google Shopping product feed, and discuss tips and best practices for each.
My Semi-Exhaustive Audit Checklist for Troubleshooting Shopping Performance Drops

My Semi-Exhaustive Audit Checklist for Troubleshooting Shopping Performance Drops

Kirk Williams
Team Zato
 • 
Google Shopping
There are hundreds of ways Google Shopping can break, but here are some of the first things I look to when we’re running an audit on dropped performance in Google Shopping.
Listen as Kirk, Mike, Isaac, and Patrick Discuss Smart Shopping, Automation, and More!

Listen as Kirk, Mike, Isaac, and Patrick Discuss Smart Shopping, Automation, and More!

Kirk Williams
Team Zato
 • 
Google Shopping
In the world of Smart Shopping Campaigns, some of the most vocal PPCers on this topic have been myself, Mike Ryan of SMEC, and Patrick Gilbert of AdVenture Media Group. We've laughed, cried, argued, h

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