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30,000 hours of Expertise for Only $1K?!  Click Here for Your Own Strategic Audit from World Renown PPC Expert Kirk Williams 
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Free google Ads Consultation

Interested in Hiring ZATO?

It's tough finding the right PPC agency, or even knowing if you need a PPC agency in the first place!

To help you make an informed decision, we offer a free consultation (up to 1 hour) where we dig into your business needs to help you determine next steps (whether that be with ZATO or not!).

Interested in connecting? Contact us below!
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How can you become a ZATO client?

Interested in learning more but unsure what that looks like? Here's what our non-aggressive, Minnesota-nice (where Kirk was born and raised!) discovery process looks like:
01

Fill Out the Form On this Page & Answer the Discovery Questions

Step 1 is to let us know you want to learn more, nothing complicated. This includes a few questions that helps us learn about your specific business needs, and makes our Consultation Call way more productive!

02

Schedule a Consultation Call

We want to (1) provide you with some value right off the bat to help show you that we mean business, and (2) make sure it makes sense for both parties to continue the Discovery process. So we have a Free Consultation call (up to 1 hour in lenght!) to learn about your business, prior PPC efforts, context around why you're seeking a management change, and whatever else may be important for us to know.

This also gives you the chance to ask us any initial questions you may have. For example, some companies like to learn more about which of our team members will actually be working on the account, our experience, how we think about managing Google Ads in a bigger picture way, etc.

If we all "click" (pun intended!) from there, we move forward with the next step, our Discovery Audit.

03

Get a Free Discovery Audit

Congratulations, you've made it this far. That must mean we're a potential good fit for each other.  The Discovery Audit moves us past a more philosophical / strategic conversation and into your specific account.

This audit is less like one of our detailed (and paid) Forensic audits, and is more our way of showing you what how we will solve your particular pain points or growth objectives specifically in your Google Ads account.

We also deliver pricing, that we calculate based on our assessed scope after completing the audit, at this time.

04

Audit Follow-Up Call With All Key Decision-Makers

It typically makes sense for us to hop on a call after the audit is finished and shipped so we can get all necessary parties in front of our findings and audit, and discuss everything. What questions do you still have? Let's hammer them out here so you feel empowered to help you determine what the next best step is for your brand.

“Kirk and ZATO Marketing are my & Credo's first thought when approached by someone looking for Google Shopping help. Kirk has proven himself over and over to be a humble and helpful resource who is truly the best at what he does, and a world class human to know. I'm not an advertising expert myself, so when I have questions Kirk is my go-to and should be yours as well."
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- JOHN DOHERTY, FOUNDER & CEO, GETCREDO.COM
“ZATO gave us the best SEM/SHOP audit we’ve gotten from any outside firm. It was insightful, thorough, actionable, and delivered in a clear professional way. We were able to implement their recommendations within months and saw significant improvements.”
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– CONNOR MACDONALD, CMO, THE RIDGE
"Kirk is my industry go-to person when it comes to Shopping Ads. Whether I have a client looking for help with their shopping campaigns, a lead looking for someone seasoned, creative, and trustworthy to possibly work with, or if I have a question myself, Kirk is always helpful and willing to have a conversation."
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– AKVILE DEFAZIO, PRESIDENT, AKVERTISE, INC.
"Kirk is one of the most talented and experienced Google Shopping experts that I know. I’ve had the privilege of viewing several of Kirk’s presentations at conferences as well as numerous other content pieces that he’s produced online - all chock full of actionable e-commerce expertise."
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– AMY BISHOP, FOUNDER & OWNER, Cultivative MARKETING
“Kirk is a highly intelligent and charismatic individual that I had the pleasure of working with while I was ZATO's Google rep. His skills in regards to AdWords and especially E-commerce are top notch. He goes above and beyond for all of his clients and truly cares about doing great work. Strongly recommend if you're looking for a PPC master.”
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– STEVEN NEIGUT, AGENCY SUPPORT AT GOOGLE

From the ZATO Blog

The Return of the Technical PPC Agency in an AI Driven Era

The Return of the Technical PPC Agency in an AI Driven Era

Kirk Williams
Team Zato
 • 
General PPC
Are LLMs the end of agencies? Kirk Williams explains why the "Transitional Age of AI" is a trap for brands and a death knell for expensive in-house technical roles.
The Physics of PPC: Why Google Ads Revenue Has a Natural Limit, but Campaign Waste Has No Bottom

The Physics of PPC: Why Google Ads Revenue Has a Natural Limit, but Campaign Waste Has No Bottom

Kirk Williams
Team Zato
 • 
Google Ads
Learn why Google Ads is primarily a demand capture channel and how understanding the limits of search-based growth can prevent wasted spend and drive true business scaling.
The Problem with PPC Playbooks: Your Business Isn't Generic. So, Why Is Your Google Ads Account?

The Problem with PPC Playbooks: Your Business Isn't Generic. So, Why Is Your Google Ads Account?

Kirk Williams
Team Zato
 • 
General PPC
Learn how ZATO creates a custom technical strategy for every individual account, rather than just following a templated playbook that gets you templated results.
Don't Test Within Google Ads Unless You've Agreed On the Risks

Don't Test Within Google Ads Unless You've Agreed On the Risks

Kirk Williams
Team Zato
 • 
General PPC
Read here as to why and how true ad testing involves unavoidable risk. Learn why aligning on objectives and risk tolerance and a structured test is key to growth with Google Ads.
Stop Starving the Machines: Why "Perfect" Brand Segmentation in Google Ads is Overrated

Stop Starving the Machines: Why "Perfect" Brand Segmentation in Google Ads is Overrated

Kirk Williams
Team Zato
 • 
Google Search Network
Stop starving the machines in the pursuit of perfect PPC segmentation. Kirk Williams shares why easing up on brand isolation is crucial for true business growth and better machine learning.
When Google Forwarding Numbers Fail: A Troubleshooting Guide for PPC Managers

When Google Forwarding Numbers Fail: A Troubleshooting Guide for PPC Managers

Kirk Williams
Team Zato
 • 
Google Search Network
Is your Google Ads call tracking failing? Learn how to diagnose GFN routing errors, fix Early Media issues, and stop losing leads with this ZATO guide to Google Forwarding Numbers.

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