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🎉 CONGRATULATIONS!! ZATO Owner, Kirk Williams named #3 Most Influential PPC'er in the World (click to learn more) 🎉
Free google Ads Discovery Audit

Interested in Hiring ZATO?

It's tough finding the right PPC agency. To help you make an informed decision, we offer a free Discovery Audit to select accounts so you can see how we think about your business and PPC together.
Request a free Discovery Audit

What's in a FREE Discovery Audit?

Our free Discovery Audit is done in either written, or video format. We don't give away all our secrets, but we provide legitimate valuable insights into your account. We present three primary findings:
01

What needs to be changed

Are there any currently harmful practices or setups being used in the account that should be stopped immediately?

02

What we would build

If we were to begin managing your company's Google Ads account, what would we focus on & build out first?

03

Where growth opportunities lie

What opportunities are there within your Google Ads Account for long-term expansion, not simply short-term profit?

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“Kirk and ZATO Marketing are my & Credo's first thought when approached by someone looking for Google Shopping help. Kirk has proven himself over and over to be a humble and helpful resource who is truly the best at what he does, and a world class human to know. I'm not an advertising expert myself, so when I have questions Kirk is my go-to and should be yours as well."
- JOHN DOHERTY, FOUNDER & CEO, GETCREDO.COM
“ZATO gave us the best SEM/SHOP audit we’ve gotten from any outside firm. It was insightful, thorough, actionable, and delivered in a clear professional way. We were able to implement their recommendations within months and saw significant improvements.”
– CONNOR MACDONALD, CMO, THE RIDGE
"Kirk is my industry go-to person when it comes to Shopping Ads. Whether I have a client looking for help with their shopping campaigns, a lead looking for someone seasoned, creative, and trustworthy to possibly work with, or if I have a question myself, Kirk is always helpful and willing to have a conversation."
– AKVILE DEFAZIO, PRESIDENT, AKVERTISE, INC.
"Kirk is one of the most talented and experienced Google Shopping experts that I know. I’ve had the privilege of viewing several of Kirk’s presentations at conferences as well as numerous other content pieces that he’s produced online - all chock full of actionable e-commerce expertise."
– AMY BISHOP, FOUNDER & OWNER, Cultivative MARKETING
“Kirk is a highly intelligent and charismatic individual that I had the pleasure of working with while I was ZATO's Google rep. His skills in regards to AdWords and especially E-commerce are top notch. He goes above and beyond for all of his clients and truly cares about doing great work. Strongly recommend if you're looking for a PPC master.”
– STEVEN NEIGUT, AGENCY SUPPORT AT GOOGLE

From the ZATO Blog

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Here's Why the New PMax Channel Reporting Rocks

Here's Why the New PMax Channel Reporting Rocks

Kirk Williams
Team Zato
 • 
Performance Max
Here's how the new PMax Channel Report splits product feed ads from other assets, exposing true Shopping vs DPA data and unlocking cleaner testing, bidding, and scaling decisions.
Read More
What are Google Ads Synthetic Keywords?

What are Google Ads Synthetic Keywords?

Kirk Williams
Team Zato
 • 
Google Ads
Google may soon replace detailed search terms with “synthetic keywords,” summarising conversational queries for privacy. Explore what that means for PPC strategy and keyword reporting.
Read More
Video: Why the Product ID Attribute Matters More Than You Think in Google Merchant Center

Video: Why the Product ID Attribute Matters More Than You Think in Google Merchant Center

Team Zato
 • 
Google Merchant Center Next
This overlooked attribute anchors your entire Shopping feed. Learn how the id impacts performance history, remarketing, and feed mapping in this Merchant Center Mastery post.
Read More
The Giant Video Guide Collection for Every Google Shopping Product Feed Attribute - Merchant Center Mastery

The Giant Video Guide Collection for Every Google Shopping Product Feed Attribute - Merchant Center Mastery

Kirk Williams
Team Zato
 • 
Google Shopping
Here is a giant list of videos and links diving deep into each and every current Google Shopping product feed attribute. Keep coming back, because this page will be endlessly updated!
Read More
Video: How to Optimize the Product Type Shopping Ads Attribute  - Google Merchant Center Mastery

Video: How to Optimize the Product Type Shopping Ads Attribute  - Google Merchant Center Mastery

Kirk Williams
Team Zato
 • 
Google Merchant Center Next
Watch and learn why product type matters more than you think! Understand how it impacts Google's algorithm, bidding, and campaign segmentation to optimize your Shopping feed smarter.
Read More
Big April 2025 PMax Changes Just Announced! Search Terms, Channel Level Reporting, and More

Big April 2025 PMax Changes Just Announced! Search Terms, Channel Level Reporting, and More

Kirk Williams
Team Zato
 • 
Performance Max
New Performance Max Reporting: What Ecommerce Brands Need to Know About Channel Insights, Search Term Data & Asset Metrics to Optimize Google Ads and Scale Profitably in 2025
Read More
Hire us and see why we're the Most Affordable Google Ads Agency for the Value You Get
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