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Introducing the PPC Ponderings Podcast. Delivering a thoughtful, investigative take on key PPC themes. Learn More.

What's included in an account analysis?

Our free Account Analysis is done in either written, or video format. We don't give away all our secrets, but we provide legitimate valuable insights into your account. We present three primary findings:
01

What needs to be changed

Are there any currently harmful practices or setups being used in the account that should be stopped immediately?

02

What we would build

If we were to begin managing your company's Google Ads account, what would we focus on & build out first?

03

Where growth opportunities lie

What opportunities are there within your Google Ads Account for long-term expansion, not simply short-term profit?

“Kirk and ZATO Marketing are my & Credo's first thought when approached by someone looking for Google Shopping help. Kirk has proven himself over and over to be a humble and helpful resource who is truly the best at what he does, and a world class human to know. I'm not an advertising expert myself, so when I have questions Kirk is my go-to and should be yours as well."
- JOHN DOHERTY, FOUNDER & CEO, GETCREDO.COM
“ZATO gave us the best SEM/SHOP audit we’ve gotten from any outside firm. It was insightful, thorough, actionable, and delivered in a clear professional way. We were able to implement their recommendations within months and saw significant improvements.”
– CONNOR MACDONALD, CMO, THE RIDGE
"Kirk is my industry go-to person when it comes to Shopping Ads. Whether I have a client looking for help with their shopping campaigns, a lead looking for someone seasoned, creative, and trustworthy to possibly work with, or if I have a question myself, Kirk is always helpful and willing to have a conversation."
– AKVILE DEFAZIO, PRESIDENT, AKVERTISE, INC.
"Kirk is one of the most talented and experienced Google Shopping experts that I know. I’ve had the privilege of viewing several of Kirk’s presentations at conferences as well as numerous other content pieces that he’s produced online - all chock full of actionable e-commerce expertise."
– AMY BISHOP, FOUNDER & OWNER, Cultivative MARKETING
“Kirk is a highly intelligent and charismatic individual that I had the pleasure of working with while I was ZATO's Google rep. His skills in regards to AdWords and especially E-commerce are top notch. He goes above and beyond for all of his clients and truly cares about doing great work. Strongly recommend if you're looking for a PPC master.”
– STEVEN NEIGUT, AGENCY SUPPORT AT GOOGLE

From the ZATO Blog

Does Google Shopping Query Filtering Still Work in 2023?

Does Google Shopping Query Filtering Still Work in 2023?

Kirk Williams
Team Zato
 • 
Google Shopping
Nearly 6 years ago, I watched a video of Martin Roettgerding (who would later become my friend) giving a presentation on a brilliant strategy he had devised to better control Google Shopping...
The Comprehensive Google Shopping Ads (Standard) Guide for the Beginner (or Anyone)

The Comprehensive Google Shopping Ads (Standard) Guide for the Beginner (or Anyone)

Kirk Williams
Team Zato
 • 
Google Shopping
For anyone who works in Ecommerce paid search, having a working knowledge of Shopping Ads is essential to keeping up with the competition.This article is for the purpose of giving you that working...
Listen as Kirk, Mike, Isaac, and Patrick Discuss Smart Shopping, Automation, and More!

Listen as Kirk, Mike, Isaac, and Patrick Discuss Smart Shopping, Automation, and More!

Kirk Williams
Team Zato
 • 
Google Shopping
In the world of Smart Shopping Campaigns, some of the most vocal PPCers on this topic have been myself, Mike Ryan of SMEC, and Patrick Gilbert of AdVenture Media Group. We've laughed, cried, argued, h

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