Google Ads for Small Budgets

We do Big Things with Small Budget PPC

Google Ads is increasingly complex for any sized account, but can be particularly challenging for the small budget. That's why we created this program as a sister company to ZATO! Let us worry about the PPC ads so you can worry about starting your business.
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Unsure if our SMB Program is for you? Keep reading.

Request A Free Account Analysis

What to expect with makroz

ZATO has helped loads of businesses of all sizes excel with Google Ads. You can join amazing ZATO-Managed brands like these with our new sister company, MAKROZ SMB PPC!

MAKROZ is Human-Strategized, AI-Driven PPC Management You can Afford!

What you get...

Well-Optimized & Custom Setup PPC Ads

Monthly Reports

Google & Microsoft Ads Human Mgmt

A Low Monthly Agency Fee

What you don't get...

Strategy Meetings and Phone Calls

Dedicated Account Strategist

An Overly Complex Campaign Setup

White-Gloved Customized Service

More Like a Product than a Service

This is a different sort of PPC Program... it's for the budget conscious small business who still wants assurance of great Google Ads Management.
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A few ways MAKROZ is different from traditional agency services:
✅ Invoicing (automated, pre-paid)
✅ No Long Contracts (month-to-month)
✅ Communication (OPTIMIZED PLAN: email communication only. GUARDIAN PLAN: communication charged extra)
✅ Reporting (automated KPIs)
✅ Account Building (more streamlined, quicker)
✅ But still with.. ongoing ad testing, budget monitoring, keyword testing, bid management, shopping product feed optimization…& More!

‍We have a Human on your account, guiding the setup, troubleshooting, monitoring KPIs, and making regular optimization changes! But we minimize ongoing communication, and maximize the usage of simple, AI-driven optimization setups so we can efficiently provide you excellent PPC help at a price you can afford.

Sometimes, simple done well is the best solution. We've spent years perfecting our onboarding, campaign setups, management procedures, and communication questions and assistance to allow us to offer expert PPC management at affordable prices.
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Finally, a great product for Small Budget PPC!

ZATO (our sister company, specializing in expert-led larger budget PPC management) has been around since 2011, and one of the most consistent things we have seen is that starting PPC business budgets have remained the same, while costs have risen (both platform costs and agency fees) making it more difficult for small budgets to benefit from great PPC management.

But that was then.

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What has changed?

The reality of PPC, is that machines are getting smarter. While some consider this to be a concern, or even threat to their jobs and businesses, we at ZATO/MAKROZ see this as an opportunity. Advances in machine learning have improved ad testing, bidding, overall recommendations and automation processes so we are able to offer services at lower rates than before. Simply put, we are able to successfully rely more on automation in our SMB Program… and pass along that savings to the consumer (you!).

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With MAKROZ, we focus on three primary things:

Setup - You need an expert who understands how best to set up a Google Ads account, what assets work well, how to find the right audiences, how to ensure your conversion tracking is set up well, how to set up a product feed to send Google the right targeting signals, and how to build all of that into the right campaigns! You need to properly get the train on the right tracks, pointed in the right direction. (NOTE: 1-Time Setup Fees are a total of $500)
Optimization - You need an expert who understands the right adjustments to keep the account humming along. You also need someone who stays up to date on the many changes Google implements, ready to adjust tactics along with those changes. You need to ensure the train locomotive is humming along on its way to the right destination.
Trouble-shooting - Things inevitably go wrong. Stuff breaks down. You need an expert who can quickly notice there is a problem, identify the source of the problem, and begin the path to resolving the problem. Even with automation, someone has to monitor the product feed, campaigns, assets, and Google changes. You need someone who can get the train back on the right tracks and started again, quickly.

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Your New Small Budget PPC Program Awaits

Request a Free Account Analysis

What to expect with MAKROZ

“Kirk and ZATO Marketing are my & Credo's first thought when approached by someone looking for Google Shopping help. Kirk has proven himself over and over to be a humble and helpful resource who is truly the best at what he does, and a world class human to know. I'm not an advertising expert myself, so when I have questions Kirk is my go-to and should be yours as well."

- JOHN DOHERTY, FOUNDER & CEO, GETCREDO.COM

“ZATO gave us the best SEM/SHOP audit we’ve gotten from any outside firm. It was insightful, thorough, actionable, and delivered in a clear professional way. We were able to implement their recommendations within months and saw significant improvements.”

– CONNOR MACDONALD, CMO, THE RIDGE

"Kirk is my industry go-to person when it comes to Shopping Ads. Whether I have a client looking for help with their shopping campaigns, a lead looking for someone seasoned, creative, and trustworthy to possibly work with, or if I have a question myself, Kirk is always helpful and willing to have a conversation."

– AKVILE DEFAZIO, PRESIDENT, AKVERTISE, INC.

"Kirk is one of the most talented and experienced Google Shopping experts that I know. I’ve had the privilege of viewing several of Kirk’s presentations at conferences as well as numerous other content pieces that he’s produced online - all chock full of actionable e-commerce expertise."

– AMY BISHOP, FOUNDER & OWNER, Cultivative MARKETING

“Kirk is a highly intelligent and charismatic individual that I had the pleasure of working with while I was ZATO's Google rep. His skills in regards to AdWords and especially E-commerce are top notch. He goes above and beyond for all of his clients and truly cares about doing great work. Strongly recommend if you're looking for a PPC master.”

– STEVEN NEIGUT, AGENCY SUPPORT AT GOOGLE

What to expect with our Small Budget Program

Working with MAKROZ is simple and straight-forward. We connect with you to get to know you and verify whether we'd be a good fit and provide detailed specifics on how we could help your business. We then send over a look at a typical SMB plan for how we see PPC Management at a strategic level.

What You Should Know About the SMB Program

Not sure if MAKROZ SMB PPC is right for you? Here is our owner, PPCKirk, discussing the key differences between our SMB offering and more traditionally managed agency services.

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Custom Account Set-Up

MAKROZ learns your business through your application answers and our research, and then we build you a Paid Search account in Google Ads optimized for your audience. We use smart tools and our industry-leading knowledge to identify the best keywords and audiences to target.

We're not stamping this account from every other account we have, we're actually analyzing your keywords and creating a custom setup just for you.

This takes up to 30 days to complete (depending on account need and complexity)! We then push it live after the setup is completed (or in 30 days, whichever comes first), so after setup, your account is rip-roaring and ready to roll.

Setup Fees are a total of $500

The Daily Glance

We look (with human eyes!) at every single account, every single business day. No exceptions.

Part of our process is to get eyes on the most important KPIs on your account on a daily basis just to ensure no craziness is going on. This is the best way we have found to eliminate account surprises and respond quickly when they unfortunately, but inevitably occur.

Google change something that jumps your CPCs? We’ll identify and act rapidly because of this, and we have saved our clients thousands of dollars in troubleshooting and solving issues rapidly.

Plan Communication

Email support tickets are included in the OPTIMIZED Plan of the MAKROZ SMB Program, but please expect up to 2 business days response time so we can service all accounts well.
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In the GUARDIAN Plan, all communication, of any medium or form, is assessed a fee of $150/hour charged in 15 minute increments. This means, if you just need someone to watch your accounts and make sure you're good to go, you pay next to nothing for expert managed PPC!

A monthly 30 minute consulting call on your account can be purchased for an additional $150. This covers the cost of the call itself, as well as prep & follow-up time for your account manager. We want to make sure we get you great information so you feel up to date on your account if you opt to utilize this add-on service.

We have discovered that communication is something that can make or break a client, agency partnership. If communication revolves around frantic, nitpicking of KPIs and constant-questioning of agency decisions… that’s not a relationship that will last, since there is no trust. The reason we can offer such low fees in the SMB program is because we make sure the majority of our valuable, human (not algorithm!) time is spent managing the account rather than talking about it.

In that sense, we’ve found it helpful to limit communication in the OPTIMIZED Plan to support email tickets that are responded to by our SMB team within 2 business days. This allows you to still have questions answered, but allows us to ensure we are able to best service all accounts we are tasked to manage.
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Ongoing Optimization

Here's the secret to how we can offer our expertise at such low cost but still keep the expertise; we’ve utilized our decades of shared experience to create account management efficiencies, so the time we humans devote is spent on the most important things, and we automate the rest.

Add to that a healthy dose of smart automation and you have a recipe for success!

Monthly Reporting

In the OPTIMIZED Plan, we send an automated monthly report each month from our reporting software that includes account KPIs and graphs (in accordance with your account goals and how you measure success).

In the GUARDIAN Plan, we send an automated monthly report from Google Ads, that gives a few key KPIs you want to see just to make sure everything is where you expect it to be.

This Program is a lower cost option for clients who don’t mind not knowing all the inner workings of the account and just want to affordably hire the experts to manage it while getting updated on KPIs so they can still be fully aware of program performance.

Custom Takeaways can be purchased each month in either plan, and allow you to get an idea from your PPC manager as to what was accomplished that month within your account, as well as any key strategic changes or tests occurring.

Pre-Paid Monthly - No Contracts

GUARDIAN PLAN

$300/mo

budgets up to $10K/mo in ad spend
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- Fully Automated management & reporting
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- $500 (1-Time) Setup Fee Required
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- ALL COMMUNICATION CHARGED EXTRA: @ $150/hr

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‍Optional Add-Ons:
Microsoft Ads (+$200/mo)
Custom Monthly Report Takeaways (+$100/mo)
30 Minute Monthly Consulting Call (+$150/mo)
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Get a Free Guardian Analysis

Pre-Paid Monthly - No Contracts

OPTIMIZED PLAN

$500/mo

budgets up to $10K/mo in ad spend
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- Fusion of Human + AI management
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- Custom Monthly Report
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- Email communication included
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$500 (1-Time) Setup Fee Required

Optional Add-Ons:
Microsoft Ads (+$200/mo)
Custom Monthly Report Takeaways (+$100/mo)
30 Minute Monthly Consulting Call (+$150/mo)
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Get a Free Optimized Analysis

Become a MAKROZ PPC client like these!

Common questions about our Google Ads Small Budget Program

Request a Free Strategic Look

What do you mean by “We use automation...”?

In this program, we utilize Machine Learning (often called AI, though it is technically ML!) within the Platform dashboards, as well as agency-covered software such as Opmtyzr (for management and reporting), Shape for budget management, and other softwares to identify key opportunities for us to make the most important changes in an account. We believe this successfully marries the two crucial aspects to managing PPC in 2023 & beyond: smart human-led, machine automation. Automation for those easily repeatable areas of an account, but always with human oversight and accountability to ensure the account is always heading in the right direction.

What does communication in the small budgets program look like?

Email support tickets are included in the OPTIMIZED Plan of the MAKROZ SMB Program, but please expect up to 2 business days response time so we can service all accounts well.
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In the GUARDIAN Plan, all communication, of any medium or form, is assessed a fee of $150/hour charged in 15 minute increments. This means, if you just need someone to watch your accounts and make sure you're good to go, you pay next to nothing for expert managed PPC!

A monthly 30 minute consulting call on your account can be purchased for an additional $150. This covers the cost of the call itself, as well as prep & follow-up time for your account manager. We want to make sure we get you great information so you feel up to date on your account if you opt to utilize this add-on service.

We have discovered that communication is something that can make or break a client, agency partnership. If communication revolves around frantic, nitpicking of KPIs and constant-questioning of agency decisions… that’s not a relationship that will last, since there is no trust. The reason we can offer such low fees in the SMB program is because we make sure the majority of our valuable, human (not algorithm!) time is spent managing the account rather than talking about it. In that sense, we’ve found it helpful to limit communication in the OPTIMIZED Plan to support email tickets that are responded to by our SMB team within 2 business days. This allows you to still have questions answered, but allows us to ensure we are able to best service all accounts we are tasked to manage.
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Email Support included with the OPTIMIZED SMB Plan covers the following 3 parameters:
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(1) strategic information you provide in the Onboarding Questionnaire (which we've crafted so we learn a bit of what we most need when managing an account), as well as ongoing strategic changes.

(2) any major business changes that occur that would impact PPC marketing (things like new products, website issues, conversion code issues, etc fall into this)

(3) unique budget and goal KPIs. For instance, what monthly budget should we be hitting, and what is the profit we are aiming at for which you would see the account as successful?

What can we expect in terms of reporting and key takeaways?

In the OPTIMIZED Plan, we send an automated monthly report each month from our reporting software that includes account KPIs and graphs (in accordance with your account goals and how you measure success).

In the GUARDIAN Plan, we send an automated monthly report from Google Ads, that gives a few key KPIs you want to see just to make sure everything is where you expect it to be.

This Program is a lower cost option for clients who don’t mind not knowing all the inner workings of the account and just want to affordably hire the experts to manage it while getting updated on KPIs so they can still be fully aware of program performance.

Custom Takeaways can be purchased each month in either plan, and allow you to get an idea from your PPC manager as to what was accomplished that month within your account, as well as any key strategic changes or tests occurring.
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Who is the Google Ads for small budgets program for?

We purposefully did not name this the “Small Business” program, but the Small Budget program. We understand there are a variety of reasons why an account may be a smaller budget size…regardless of the size of the business itself! Because of that, many projects, local businesses, or national ecommerce brands who aren’t yet able to scale up to larger PPC budgets can find value in this program, though we always work with every prospect to determine fit before beginning. It truly is a great program for a business that wants to invest a lower amount into Google Ads before scaling up, or even the business that just wants to have a solid PPC agency on their accounts…even if you have no future plans to scale dramatically.

What we have found, is that most account spending under $10,000 per month in Google Ads do not typically need the same level of attention and focus as larger accounts, and are a good fit for one of our streamlined SMB Plans.

Do you help with Google Analytics, Bing Ads or other account questions in this program?

Yes, we offer Microsoft (Bing) Ads support that can be purchased as an add-on to our core Google Ads Plans! We also assist with Google Merchant Center management and optimizations for Ecommerce shops and Analytics access as well. This is invaluable in providing feed optimization and management for Ecommerce shops, and is part of both Plans.

Because Google Merchant Center is required for Google Shopping Ads, MAKROZ can assist in getting things set up in GMC in Ecommerce Accounts, additional setup fees may be accrued for this additional work if new feeds need to be created.

Does my business own the Google Ads account & data?

With MAKROZ (and ZATO!), we believe that account ownership is 100% your right. You as the advertiser are paying for the valuable data that you are receiving, as well as our work to get the account setup (that’s why we charge a setup fee and we begin management after setup is completed), and that means we believe you own the Google Ads or Microsoft Account and Data, period.

“WHAT, doesn’t that mean you can cut MAKROZ access at any time and leave?!”

Yes, but that’s why we believe we can keep your business because of our great account work… not because we’re holding your account hostage over your head. We prefer to do business with people because, you know, it’s mutually beneficial. Not because we’re holding you hostage.

Please note, because Optmyzr, Shape Budgeting, and other ZATO utilized softwares are third-party tools offered by MAKROZ. Continued access to third-party software reports and optimizations will be discontinued when leaving the SMB Program.
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Does ZATO offer ad design, business consultation, or other assistance?

MAKROZ SMB PPC is a product focused solely on managing Google/Microsoft Ads well and reporting on those KPIs. Any other aspect, Google Display Ad creative design, YouTube Video creative etc, is the responsibility of the client. MAKROZ may at times have a referral for various aspects, but does not actively manage anything else for a business other than the Google Ads account and KPI reporting.

Request a FREE Account Analysis

Not sure if the MAKROZ Small Budgets Program is right for you? Contact us on the form below and we'll get in touch with next steps. We're not able to take everybody on as a client, but for those accounts we move forward with, we offer a free strategic look at your account so you can learn our process for SMB account management and get specific insights into the opportunities we see within your account.

Thank you! Now, help us get to know your business by completing our Discovery Questionnaire (click here).

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We do Big Things with Small Budget PPC