ZATO has been around since 2011 (with a rebrand somewhere in there), and one of the most consistent things we have seen is that starting PPC business budgets have remained the same, while costs have risen (both platform costs and agency costs) making it more difficult for small budgets to get great PPC management.
As we grew, we determined that the investment we needed to put into an account, any account, required a certain amount of time and energy and thus required our minimum pricing to be higher than many small businesses could afford. We found ourselves among a large group of agencies and consultants, since those who were willing to do the work required at the time in PPC, were also the ones who were (unsurprisingly) the most expensive.
The reality of PPC, is that machines are getting smarter. While some consider this to be a concern, or even threat to their jobs and businesses, we at ZATO see this as an opportunity. With advances in machine learning so ad testing, bidding, and overall recommendations and automation is improving we are able to offer services at lower rates than previously because we are able to rely more on automation… and pass along that savings to the consumer (you!).
Because of these advancements, we’re happy to officially announce what we’ve been testing for awhile now, our new Google Ads for Small Budgets program.
With this product, we have looked at every possible angle to reduce our agency overhead so we can still invest top-tier PPC work into your accounts, but at a rate that the smaller businesses of the world can actually afford!
How have we done this? It’s not magic, it’s math. We investigated every area of typical agency overhead cost, and made them more efficient with automated processes (sound difficult? It was!).
But keep in mind, with the SMB Program, there are significant variances from a normal agency/client service relationship, so make sure you understand these differences before signing on, and let us know if you have any questions about our product!
A few of the many ways our program is different from traditional agency services:
The SMB Program is a product that is solely around managing Google Ads well and reporting on those KPIs. Any other aspect, Google Display Ad design, YouTube Video creative, conversion code placement, etc, is the responsiblity of the client. ZATO may at times have a referral for various aspects, but does not actively manage anything else for a business other than the Google Ads account and KPI reporting.