Well-Optimized & Custom Setup PPC Ads
Google & Microsoft Ads Human Mgmt
A Low Monthly Agency Fee
Strategy Meetings and Phone Calls
Dedicated Account Strategist
An Overly Complex Campaign Setup
White-Gloved Customized Service
ZATO (our sister company, specializing in expert-led larger budget PPC management) has been around since 2011, and one of the most consistent things we have seen is that starting PPC business budgets have remained the same, while costs have risen (both platform costs and agency fees) making it more difficult for small budgets to benefit from great PPC management.
But that was then.
The reality of PPC, is that machines are getting smarter. While some consider this to be a concern, or even threat to their jobs and businesses, we at ZATO/MAKROZ see this as an opportunity. Advances in machine learning have improved ad testing, bidding, overall recommendations and automation processes so we are able to offer services at lower rates than before. Simply put, we are able to successfully rely more on automation in our SMB Program… and pass along that savings to the consumer (you!).
With MAKROZ, we focus on three primary things:
MAKROZ SMB PPC is a product focused solely on managing Google/Microsoft Ads well and reporting on those KPIs. Any other aspect, Google Display Ad creative design, YouTube Video creative etc, is the responsibility of the client. MAKROZ may at times have a referral for various aspects, but does not actively manage anything else for a business other than the Google Ads account and KPI reporting.