ZATO has been around since 2011 (with a rebrand somewhere in there), and one of the most consistent things we have seen is that starting PPC business budgets have remained the same, while costs have risen (both platform costs and agency fees) making it more difficult for small budgets to benefit from great PPC management.
But that was then.
The reality of PPC, is that machines are getting smarter. While some consider this to be a concern, or even threat to their jobs and businesses, we at ZATO see this as an opportunity. Advances in machine learning have improved ad testing, bidding, overall recommendations and automation processes so we are able to offer services at lower rates than before. Simply put, we are able to successfully rely more on automation in our SMB Program… and pass along that savings to the consumer (you!).
In the SMB Program, we focus on three primary things:
A few ways our SMB Program is different from traditional agency services:
The SMB Program is a product that is solely around managing Google Ads well and reporting on those KPIs. Any other aspect, Google Display Ad design, YouTube Video creative, conversion code placement, etc, is the responsibility of the client. ZATO may at times have a referral for various aspects, but does not actively manage anything else for a business other than the Google Ads account and KPI reporting.