Click Here & Buy ZATO Owner, Kirk Williams' newest book on Google Ads - Ponderings of a PPCer: Revised & Expanded.



Protecting your private information is our priority. This Statement of Privacy applies to, and ZATO, LLC and governs data collection and usage. For the purposes of this Privacy Policy, unless otherwise noted, all references to ZATO, LLC include, ZATO, ZATOWorks Publishing and The ZATO website is a Digital Marketing Agency Services & Education site. By using the ZATO website, you consent to the data practices described in this statement.

Collection of your Personal Information

In order to better provide you with products and services offered, ZATO may collect personally identifiable information, such as your:

-      First and Last Name

-      Mailing Address

-      E-mail Address

-      Phone Number

-      Employer

-      Job Title

If you purchase ZATO's products and services, we collect billing and credit card information. This information is used to complete the purchase transaction.

ZATO may also collect anonymous demographic information through advertising partners like Google or Facebook, which is not unique to you, such as your:

-      Age

-      Gender

-      Household Income

We do not collect any personal information about you unless you voluntarily provide it to us. However, you may be required to provide certain personal information to us when you elect to use certain products or services. These may include: (a) registering for an account; (b) entering a sweepstakes or contest sponsored by us or one of our partners; (c) signing up for special offers from selected third parties; (d) sending us an email message; (e) submitting your credit card or other payment information when ordering and purchasing products and services. To wit, we will use your information for, but not limited to, communicating with you in relation to services and/or products you have requested from us. We also may gather additional personal or non-personal information in the future.

Use of your Personal Information

ZATO collects and uses your personal information to operate and deliver the services you have requested.

ZATO may also use your personally identifiable information to inform you of other products or services available from ZATO and its affiliates.

Sharing Information with Third Parties

ZATO does not sell, rent or lease its customer lists to third parties.

ZATO may share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to ZATO, and they are required to maintain the confidentiality of your information.

ZATO may disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on ZATO or the site; (b) protect and defend the rights or property of ZATO; and/or (c) act under exigent circumstances to protect the personal safety of users of ZATO, or the public.

Tracking User Behavior

ZATO may keep track of the websites and pages our users visit within ZATO, in order to determine what ZATO services are the most popular. This data is used to deliver customized content and advertising within ZATO to customers whose behavior indicates that they are interested in a particular subject area.


Automatically Collected Information

Information about your computer hardware and software may be automatically collected by ZATO. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the ZATO website.

Use of Cookies

The ZATO website may use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize ZATO pages, or register with ZATO site or services, a cookie helps ZATO to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same ZATO website, the information you previously provided can be retrieved, so you can easily use the ZATO features that you customized.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the ZATO services or websites you visit.


This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.

Security of your Personal Information

ZATO secures your personal information from unauthorized access, use, or disclosure. ZATO uses the following methods for this purpose:

-      SSL Protocol

When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol.

We strive to take appropriate security measures to protect against unauthorized access to or alteration of your personal information. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet which are beyond our control; and (b) security, integrity, and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed.

Right to Deletion

Subject to certain exceptions set out below, on receipt of a verifiable request from you, we will:

• Delete your personal information from our records; and

• Direct any service providers to delete your personal information from their records.

Please note that we may not be able to comply with requests to delete your personal information if it is necessary to:

• Complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between you and us;

• Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity;

• Debug to identify and repair errors that impair existing intended functionality;

• Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law;

• Comply with the California Electronic Communications Privacy Act;

• Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, provided we have obtained your informed consent;

• Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us;

• Comply with an existing legal obligation; or

• Otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information.

Children Under Thirteen

ZATO does not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of thirteen, you must ask your parent or guardian for permission to use this website.

E-mail Communications

From time to time, ZATO may contact you via email for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication. In order to improve our Services, we may receive a notification when you open an email from ZATO or click on a link therein.

If you would like to stop receiving marketing or promotional communications via email from ZATO, you may opt out of such communications by clicking on the UNSUBSCRIBE button in ZATO marketing emails.

External Data Storage Sites

We may store your data on servers provided by third party hosting vendors with whom we have contracted.

Changes to this Statement

ZATO reserves the right to change this Privacy Policy from time to time. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your account, by placing a prominent notice on our website, and/or by updating any privacy information. Your continued use of the website and/or Services available after such modifications will constitute your: (a) acknowledgment of the modified Privacy Policy; and (b) agreement to abide and be bound by that Policy.

Contact Information

ZATO welcomes your questions or comments regarding this Statement of Privacy. If you believe that ZATO has not adhered to this Statement, please contact ZATO at:


208 N Broadway, Suite 350, Billings MT 59101

Billings, Montana 59101

Email Address:

Find what you're looking for here:

“Kirk and ZATO Marketing are my & Credo's first thought when approached by someone looking for Google Shopping help. Kirk has proven himself over and over to be a humble and helpful resource who is truly the best at what he does, and a world class human to know. I'm not an advertising expert myself, so when I have questions Kirk is my go-to and should be yours as well."
“ZATO gave us the best SEM/SHOP audit we’ve gotten from any outside firm. It was insightful, thorough, actionable, and delivered in a clear professional way. We were able to implement their recommendations within months and saw significant improvements.”
"Kirk is my industry go-to person when it comes to Shopping Ads. Whether I have a client looking for help with their shopping campaigns, a lead looking for someone seasoned, creative, and trustworthy to possibly work with, or if I have a question myself, Kirk is always helpful and willing to have a conversation."
"Kirk is one of the most talented and experienced Google Shopping experts that I know. I’ve had the privilege of viewing several of Kirk’s presentations at conferences as well as numerous other content pieces that he’s produced online - all chock full of actionable e-commerce expertise."
“Kirk is a highly intelligent and charismatic individual that I had the pleasure of working with while I was ZATO's Google rep. His skills in regards to AdWords and especially E-commerce are top notch. He goes above and beyond for all of his clients and truly cares about doing great work. Strongly recommend if you're looking for a PPC master.”

From the ZATO Blog

Open Letter to Google Ads Leadership - Appendix A in Ponderings of a PPC Professional

Open Letter to Google Ads Leadership - Appendix A in Ponderings of a PPC Professional

Kirk Williams
Team Zato
General PPC
In this open letter, Kirk makes a plea to Google leadership to consider the trust harming decision making that is harming advertiser perception with Google's advertising platform.
Tax Suspension in Merchant Center? Fix It With This Easy Setting!

Tax Suspension in Merchant Center? Fix It With This Easy Setting!

Kirk Williams
Team Zato
Google Merchant Center
In this video, I walk you through how to fix tax suspension issue quickly in Google Merchant Center so you can get back up and running on Google Shopping and making that cash!
The 3 Ways to Submit a Google Shopping Feed to Google Merchant Center

The 3 Ways to Submit a Google Shopping Feed to Google Merchant Center

Kirk Williams
Team Zato
I wanted to get another Google Shopping video out, this time on Google Shopping feeds and getting them sent correctly to Google Merchant Center...
Finally, a Simple Yet Skilled Google Shopping Feed Solution for New Shopify Stores

Finally, a Simple Yet Skilled Google Shopping Feed Solution for New Shopify Stores

Kirk Williams
Team Zato
Google Merchant Center
You just want to get your products found on Google Shopping so you can focus on your business... and that's where ZATO comes in. We're the easy-button for setting up your Google Shopping Feed.
Changing Google Shopping Feed Providers? You Desperately Need a Roadmap

Changing Google Shopping Feed Providers? You Desperately Need a Roadmap

Kirk Williams
Team Zato
Google Merchant Center
Read this ZATO letter to a client for a roadmap on things to consider when transitioning your Google Shopping Product Feed to a new provider.

Request a FREE Ad Discovery Audit for your Business

Not sure if ZATO Marketing is right for you? That's why we offer a free Discovery Audit (to those who make it through our Discovery Process) before you sign anything (though, even then you're only signing a month-to-month something!). We'll see how things are currently managed in your Google Ads account and will let you know if and how we can help your business.
Thank you! In preparation for your account analysis, help us get to know your business by completing our Discovery Questionnaire (click here).
Oops! Something went wrong while submitting the form.