Here’s the thing with YouTube you have to remember, and we’ll likely tell you this over and over: you can’t measure success the same as you measure it in Shopping Ads or Search Ads, and that’s because it’s not a bottom funnel traffic source. But that’s okay, since the purpose of running ad buys on YouTube is like good ole classic TV or Radio ad buys: eyeballs, ears, interest at incredible costs for the sheer volume of exposure you can grab.
Don’t sleep on the creative, however. It’s not time to “give YouTube a try” when you have a 6 year old awkward homemade video with poor quality sound and, well, bad acting. Invest in good creative, find the right audience to target, and watch your upper funnel grow in ways you didn’t think was possible!
We love YouTube, and think it’s an increasingly important tool in the Google Ads advertiser’s toolbox. Time to give it a serious look!
If you are interested in learning more about YouTube, we wrote this helpful guide to the current campaign types currently available for YouTube: