Get expert help with YouTube Advertising

Are you looking for the best PPC Marketing Agency to help with YouTube Advertising? YouTube is incredibly popular right now as an advertising channel, and for good reason… it works! We love YouTube, and think it’s an increasingly important tool in the Google Ads advertiser’s toolbox. We can help you put your best foot forward on YouTube Ads, getting your company eyeballs, ears, interest at incredible costs for the sheer volume of exposure you can grab.

Get a Free Consulting Call

Learn More

About Advertising your business on YouTube

Here’s the thing about YouTube Ads: they’re not like Search or Shopping Ads, and that’s okay. YouTube is almost never a bottom-funnel channel—it’s built to grab attention and build interest, just like classic TV or radio ads. It’s about getting your brand in front of the right audience at scale and at surprisingly affordable costs for the volume of exposure.

youtube demand creation zato — *A slide from Kirk's presentation in Las Vegas at Affiliate Summit West.*

But here’s the catch: success on YouTube starts with great creative. To see real results, invest in high-quality creative that grabs attention and builds interest fast.

YouTube is an increasingly important tool in the Google Ads toolbox, especially for growing your top-of-funnel audience. If you’re ready to take it seriously, we’d love to help you tap into its potential!

(For more insights, check out our guide to YouTube campaign types.)

👉🏼 The Current YouTube Advertising Campaign Types

Grow Your Business with Google Ads in 1 of 3 ways, choose your own PPC Marketing Agency Adventure!

Want to Learn Google Ads to Grow Your Own Brand?

Imagine feeling like you're being mentored personally by a 16 year Google Ads veteran on *just* the things you need to know to get your new shop up on Google. Buy the first course ever made targeted specifically to the brand operator! (but even non-operators will gain something!)

BUy the: PPC for DTC Course

Want Affordable and Efficient Google Ads Help?

MAKROZ SMB PPC best google ads team for small budgets and small business

If you are a business owner strapped for cash, you need a PPC Marketing Agency you can trust... but whom you can also afford. MAKROZ helps actively steer your digital marketing, with the primary objective of efficiency and affordability. learn more about MAKROZ here:

Learn More: MAKROZ

Want Deep, Senior Level Google Ads Expertise & Strategy?

You aren't interested in the cheap route, you want the expert route. You want senior level (no interns!) expertise to strategically implement the very best possible Google Ads strategy for your successful brand. ZATO is the PPC Marketing Agency you're looking for:

Learn More: ZATO

“Kirk and ZATO Marketing are my & Credo's first thought when approached by someone looking for Google Shopping help. Kirk has proven himself over and over to be a humble and helpful resource who is truly the best at what he does, and a world class human to know. I'm not an advertising expert myself, so when I have questions Kirk is my go-to and should be yours as well."

- JOHN DOHERTY, FOUNDER & CEO, GETCREDO.COM

“ZATO gave us the best SEM/SHOP audit we’ve gotten from any outside firm. It was insightful, thorough, actionable, and delivered in a clear professional way. We were able to implement their recommendations within months and saw significant improvements.”

– CONNOR MACDONALD, CMO, THE RIDGE

"Kirk is my industry go-to person when it comes to Shopping Ads. Whether I have a client looking for help with their shopping campaigns, a lead looking for someone seasoned, creative, and trustworthy to possibly work with, or if I have a question myself, Kirk is always helpful and willing to have a conversation."

– AKVILE DEFAZIO, PRESIDENT, AKVERTISE, INC.

"Kirk is one of the most talented and experienced Google Shopping experts that I know. I’ve had the privilege of viewing several of Kirk’s presentations at conferences as well as numerous other content pieces that he’s produced online - all chock full of actionable e-commerce expertise."

– AMY BISHOP, FOUNDER & OWNER, Cultivative MARKETING

“Kirk is a highly intelligent and charismatic individual that I had the pleasure of working with while I was ZATO's Google rep. His skills in regards to AdWords and especially E-commerce are top notch. He goes above and beyond for all of his clients and truly cares about doing great work. Strongly recommend if you're looking for a PPC master.”

– STEVEN NEIGUT, AGENCY SUPPORT AT GOOGLE

From the ZATO Blog

View All Blog posts

AI Shopping Agents Are Here: What PPCers Need to Know

Chris Reeves

Team Zato

•

AI in PPC

AI agents are already buying products on behalf of consumers. Here's what that means for your Google Ads setup, your feed data, and how you stay competitive.

What Is Feed-First Google Shopping Management?

Kirk Williams

Team Zato

•

Google Merchant Center

As Google has stripped away manual levers in Shopping and PMax, your product feed has become the most powerful tool you have left. Here's what that means.

Data Retention, API Sunset, AI Max at 1: PPC Apr 28–May 4

Kirk Williams

Team Zato

•

PPC Platform Updates

Google's new data retention policy hits June 1, the API v20 sunset is five weeks out, and AI Max turns 1 with new controls. Here's what PPC advertisers need to know.

Video: Why the Product ID Attribute Matters More Than You Think in Google Merchant Center

Team Zato

•

Google Merchant Center

This overlooked attribute anchors your entire Shopping feed. Learn how the id impacts performance history, remarketing, and feed mapping in this Merchant Center Mastery post.

Here's Why the New PMax Channel Reporting Rocks

Kirk Williams

Team Zato

•

Performance Max

Here's how the new PMax Channel Report splits product feed ads from other assets, exposing true Shopping vs DPA data and unlocking cleaner testing, bidding, and scaling decisions.

It's Time to Rethink PPC KPIs

Kirk Williams

Team Zato

•

Google Ads

Rethink your PPC KPIs- why focusing solely on conversions can mislead your strategy. Learn how traffic quality and auction economics better define campaign success.

Get expert help with YouTube Advertising

About Advertising your business on YouTube

Grow Your Business with Google Ads in 1 of 3 ways, choose your own PPC Marketing Agency Adventure!

Want to Learn Google Ads to Grow Your Own Brand?

Want Affordable and Efficient Google Ads Help?

Want Deep, Senior Level Google Ads Expertise & Strategy?

From the ZATO Blog

View All Blog posts

AI Shopping Agents Are Here: What PPCers Need to Know

What Is Feed-First Google Shopping Management?

Data Retention, API Sunset, AI Max at 1: PPC Apr 28–May 4

Video: Why the Product ID Attribute Matters More Than You Think in Google Merchant Center

Here's Why the New PMax Channel Reporting Rocks

It's Time to Rethink PPC KPIs

Small Team, Big ImpactGoogle Ads Managed Well

Small Team, Big Impact
Google Ads Managed Well