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30,000 hours of Expertise for Only $1K?!  Click Here for Your Own Strategic Audit from World Renown PPC Expert Kirk Williams 
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Get expert help with YouTube Advertising

Are you looking for the best agency to help with YouTube Advertising? YouTube is incredibly popular right now as an advertising channel, and for good reason… it works! We love YouTube, and think it’s an increasingly important tool in the Google Ads advertiser’s toolbox. We can help you put your best foot forward on YouTube Ads, getting your company eyeballs, ears, interest at incredible costs for the sheer volume of exposure you can grab.
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The PPC Easy Button you've been searching for

Our core business goal is simple: to provide our clients with exceptional Paid Search advertising in a way that also supports our employees health & well-being. With this in mind, we strategically partner with just 7-10 client accounts per team member resulting in higher-quality work + no burn-out for our valued team.
You Own the Data & the Account
With the ZATO Small Budgets Program, we believe that account ownership is 100% your right.
No Contracts (Month-to-Month)
We prefer to do business with people because it’s mutually beneficial. Not because we’re holding you hostage.
Daily Eyes on your Account
We look (with human eyes!) at every single account, every single business day.
SMB Program
Have a PPC budget under $15,000 per month in ad spend? Then check out our Google Ads SMB Service!
Monthly Reporting
We send customized monthly reports with KPIs, graphs, and key takeaways to keep you informed on your account's performance.
Advanced PPC Expertise
When you hire us, you're hiring paid search people with years of experience. No interns running lead on your account at ZATO!

About Advertising your business on YouTube

Here’s the thing about YouTube Ads: they’re not like Search or Shopping Ads, and that’s okay. YouTube is almost never a bottom-funnel channel—it’s built to grab attention and build interest, just like classic TV or radio ads. It’s about getting your brand in front of the right audience at scale and at surprisingly affordable costs for the volume of exposure.

youtube demand creation zato
A slide from Kirk's presentation in Las Vegas at Affiliate Summit West.

But here’s the catch: success on YouTube starts with great creative. To see real results, invest in high-quality creative that grabs attention and builds interest fast.

YouTube is an increasingly important tool in the Google Ads toolbox, especially for growing your top-of-funnel audience. If you’re ready to take it seriously, we’d love to help you tap into its potential!

(For more insights, check out our guide to YouTube campaign types.)

👉🏼  The Current YouTube Advertising Campaign Types
“Kirk and ZATO Marketing are my & Credo's first thought when approached by someone looking for Google Shopping help. Kirk has proven himself over and over to be a humble and helpful resource who is truly the best at what he does, and a world class human to know. I'm not an advertising expert myself, so when I have questions Kirk is my go-to and should be yours as well."
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- JOHN DOHERTY, FOUNDER & CEO, GETCREDO.COM
“ZATO gave us the best SEM/SHOP audit we’ve gotten from any outside firm. It was insightful, thorough, actionable, and delivered in a clear professional way. We were able to implement their recommendations within months and saw significant improvements.”
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– CONNOR MACDONALD, CMO, THE RIDGE
"Kirk is my industry go-to person when it comes to Shopping Ads. Whether I have a client looking for help with their shopping campaigns, a lead looking for someone seasoned, creative, and trustworthy to possibly work with, or if I have a question myself, Kirk is always helpful and willing to have a conversation."
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– AKVILE DEFAZIO, PRESIDENT, AKVERTISE, INC.
"Kirk is one of the most talented and experienced Google Shopping experts that I know. I’ve had the privilege of viewing several of Kirk’s presentations at conferences as well as numerous other content pieces that he’s produced online - all chock full of actionable e-commerce expertise."
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– AMY BISHOP, FOUNDER & OWNER, Cultivative MARKETING
“Kirk is a highly intelligent and charismatic individual that I had the pleasure of working with while I was ZATO's Google rep. His skills in regards to AdWords and especially E-commerce are top notch. He goes above and beyond for all of his clients and truly cares about doing great work. Strongly recommend if you're looking for a PPC master.”
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– STEVEN NEIGUT, AGENCY SUPPORT AT GOOGLE

From the ZATO Blog

View All Blog posts

When Google Forwarding Numbers Fail: A Troubleshooting Guide for PPC Managers

When Google Forwarding Numbers Fail: A Troubleshooting Guide for PPC Managers

Kirk Williams
Team Zato
 • 
Google Search Network
Is your Google Ads call tracking failing? Learn how to diagnose GFN routing errors, fix Early Media issues, and stop losing leads with this ZATO guide to Google Forwarding Numbers.
Read More
How to Choose a Google Ads Agency: Hire the Team, Not Just the Proposal

How to Choose a Google Ads Agency: Hire the Team, Not Just the Proposal

Kirk Williams
Team Zato
 • 
Google Ads
Choosing a Google Ads partner is like hiring an employee. Learn why technical stability and philosophical alignment matter more than a flashy audit or big growth promises.
Read More
The Return of the Technical PPC Agency in an AI Driven Era

The Return of the Technical PPC Agency in an AI Driven Era

Kirk Williams
Team Zato
 • 
General PPC
Are LLMs the end of agencies? Kirk Williams explains why the "Transitional Age of AI" is a trap for brands and a death knell for expensive in-house technical roles.
Read More
How to Create Great Shopping Ads Product Titles with Search Terms N-Grams
The Ideal Showcase Shopping Ads Campaign Structure

The Ideal Showcase Shopping Ads Campaign Structure

Kirk Williams
Team Zato
 • 
f you run Showcase Shopping Ads, then this is my attempt at getting out a campaign structure I think is ideal for running Showcase Shopping Ads in your accounts. I should note, that there are a lot...
Read More
Key Takeaways on AI Max from the Experts: Navigating the New Frontier of Paid Search

Key Takeaways on AI Max from the Experts: Navigating the New Frontier of Paid Search

Kirk Williams
Team Zato
 • 
AI Max for Search
ZATO's Diana Talhelm shares expert insights on Google's AI Max. Learn how to balance automation, control ad spend, and drive quality traffic in paid search.
Read More
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Small Team, Big Impact
Google Ads Managed Well
Small Team, Big Impact. Google Ads Managed Well
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