top
Click Here & Buy ZATO Owner, Kirk Williams' newest book on Google Ads - Ponderings of a PPCer: Revised & Expanded.

Get expert help with YouTube Advertising

Are you looking for the best agency to help with YouTube Advertising? YouTube is incredibly popular right now as an advertising channel, and for good reason… it works! We love YouTube, and think it’s an increasingly important tool in the Google Ads advertiser’s toolbox. We can help you put your best foot forward on YouTube Ads, getting your company eyeballs, ears, interest at incredible costs for the sheer volume of exposure you can grab.
Request a Free Account Analysis
Learn More

The PPC Easy Button you've been searching for

Our core business goal is simple: to provide our clients with exceptional Paid Search advertising in a way that also supports our employees health & well-being. With this in mind, we strategically partner with just 7-10 client accounts per team member resulting in higher-quality work + no burn-out for our valued team.
You Own the Data & the Account
With the ZATO Small Budgets Program, we believe that account ownership is 100% your right.
No Contracts (Month-to-Month)
We prefer to do business with people because it’s mutually beneficial. Not because we’re holding you hostage.
Daily Eyes on your Account
We look (with human eyes!) at every single account, every single business day.
SMB Program
Have a PPC budget under $15,000 per month in ad spend? Then check out our Google Ads SMB Service!
Monthly Reporting
We send customized monthly reports with KPIs, graphs, and key takeaways to keep you informed on your account's performance.
Advanced PPC Expertise
When you hire us, you're hiring paid search people with years of experience. No interns running lead on your account at ZATO!

About Advertising your business on YouTube

Here’s the thing about YouTube Ads: they’re not like Search or Shopping Ads, and that’s okay. YouTube is almost never a bottom-funnel channel—it’s built to grab attention and build interest, just like classic TV or radio ads. It’s about getting your brand in front of the right audience at scale and at surprisingly affordable costs for the volume of exposure.

A slide from Kirk's presentation in Las Vegas at Affiliate Summit West.

But here’s the catch: success on YouTube starts with great creative. To see real results, invest in high-quality creative that grabs attention and builds interest fast.

YouTube is an increasingly important tool in the Google Ads toolbox, especially for growing your top-of-funnel audience. If you’re ready to take it seriously, we’d love to help you tap into its potential!

(For more insights, check out our guide to YouTube campaign types.)

👉🏼  The Current YouTube Advertising Campaign Types
“Kirk and ZATO Marketing are my & Credo's first thought when approached by someone looking for Google Shopping help. Kirk has proven himself over and over to be a humble and helpful resource who is truly the best at what he does, and a world class human to know. I'm not an advertising expert myself, so when I have questions Kirk is my go-to and should be yours as well."
- JOHN DOHERTY, FOUNDER & CEO, GETCREDO.COM
“ZATO gave us the best SEM/SHOP audit we’ve gotten from any outside firm. It was insightful, thorough, actionable, and delivered in a clear professional way. We were able to implement their recommendations within months and saw significant improvements.”
– CONNOR MACDONALD, CMO, THE RIDGE
"Kirk is my industry go-to person when it comes to Shopping Ads. Whether I have a client looking for help with their shopping campaigns, a lead looking for someone seasoned, creative, and trustworthy to possibly work with, or if I have a question myself, Kirk is always helpful and willing to have a conversation."
– AKVILE DEFAZIO, PRESIDENT, AKVERTISE, INC.
"Kirk is one of the most talented and experienced Google Shopping experts that I know. I’ve had the privilege of viewing several of Kirk’s presentations at conferences as well as numerous other content pieces that he’s produced online - all chock full of actionable e-commerce expertise."
– AMY BISHOP, FOUNDER & OWNER, Cultivative MARKETING
“Kirk is a highly intelligent and charismatic individual that I had the pleasure of working with while I was ZATO's Google rep. His skills in regards to AdWords and especially E-commerce are top notch. He goes above and beyond for all of his clients and truly cares about doing great work. Strongly recommend if you're looking for a PPC master.”
– STEVEN NEIGUT, AGENCY SUPPORT AT GOOGLE

From the ZATO Blog

View All Blog posts

How to Exclude Mobile Apps from PMax Campaigns in Google Ads

How to Exclude Mobile Apps from PMax Campaigns in Google Ads

Kirk Williams
Team Zato
 • 
Performance Max
How can you exclude Mobile Apps from PMax campaigns? Here is the easy 3 step process for doing so. Happy hunting!
Read More
The Ideal YouTube Video Ads Lengths and File Sizes

The Ideal YouTube Video Ads Lengths and File Sizes

Kirk Williams
Team Zato
 • 
YouTube
Here are the ideal YouTube Video Ad Lengths and File Sizes so you have something to aim at when creating your video ads for YouTube campaigns!
Read More
Do You Know Where Your YouTube Ads Are Showing? Learn the 2025 YouTube Ad Types Here

Do You Know Where Your YouTube Ads Are Showing? Learn the 2025 YouTube Ad Types Here

Sarah Vlietstra
Team Zato
 • 
YouTube
In this post, we'll take a look at all of the YouTube Ad types you can expect to see in 2025.
Read More
The Giant Video Guide Collection for Every Google Shopping Product Feed Attribute - Merchant Center Mastery

The Giant Video Guide Collection for Every Google Shopping Product Feed Attribute - Merchant Center Mastery

Kirk Williams
Team Zato
 • 
Google Shopping
Here is a giant list of videos and links diving deep into each and every current Google Shopping product feed attribute. Keep coming back, because this page will be endlessly updated!
Read More
Finally, a great solution for Small Budget PPC! - Introducing the Google Ads for Small Budget Program by ZATO/MAKROZ

Finally, a great solution for Small Budget PPC! - Introducing the Google Ads for Small Budget Program by ZATO/MAKROZ

Team Zato
 • 
With advances in machine learning so ad testing, bidding, and overall recommendations and automation is improving we are able to offer services at lower rates than previously because we are able to...
Read More
Video: How to Set Up Attribute Rules in Google Merchant Center Next

Video: How to Set Up Attribute Rules in Google Merchant Center Next

Kirk Williams
Team Zato
 • 
Google Merchant Center Next
Learn the basics of Google Merchant Center’s Attribute Rules! This introductory Merchant Center Mastery video by Kirk Williams covers feed rule setup & smart usage to simplify product data management.
Read More

Request a FREE Google Ads Discovery Audit

Let's determine if we're a good fit through this form, then if it makes sense for both of us, we will provide a FREE Discovery Audit of your current Google Ads account to see if (and how!) we can help your business.
Thank you! In preparation for your account analysis, help us get to know your business by completing our Discovery Questionnaire (click here).
Oops! Something went wrong while submitting the form.
Hire us and see why we're the Most Affordable Google Ads Agency for the Value You Get
Small Team, Big Impact. Google Ads Managed Well
‍Request your FREE Discovery Audit here.
‍
Submit a General Contact Form here
Services
Google Ads ManagementGoogle Shopping HelpMicrosoft Ads HelpYouTube Ads HelpPPC for Small BudgetsFree Discovery AuditReferral Partner Program
COPYRIGHT © 2025 Zato, LLC, dba ZATO PPC Marketing. site DESIGNED BY ERICKSON BUILT. ZATO is a registered trademark.Sitemap  |  Terms & Conditions  | Privacy Policy

Find what you're looking for here:

Popular links:
Google Ads Agency
Google Shopping Help
Kirk William's Udemy Course
Request Free Account Analysis