Grab a copy of PPCKirk's new book 'Ponderings of a PPC Professional'. "'ll enjoy this book." -Brad Geddes

The PPC Easy Button you've been searching for

Our core business goal is simple: to provide our clients with exceptional Paid Search advertising in a way that also supports our employees health & well-being. With this in mind, we strategically partner with just 7-10 client accounts per team member resulting in higher-quality work + no burn-out for our valued team.
You Own the Data & the Account
With the ZATO Small Budgets Program, we believe that account ownership is 100% your right.
No Contracts (Month-to-Month)
We prefer to do business with people because it’s mutually beneficial. Not because we’re holding you hostage.
Daily Eyes on your Account
We look (with human eyes!) at every single account, every single business day.
USA Based
All of our PPC experts are USA based. We never outsource your account to someone across the world.
Monthly Reporting
We send an automated monthly report 8 days into the month that includes account KPIs & graphs.
Advanced PPC Expertise
When you hire us, you're hiring you're hiring paid search people. Period.

About Advertising your business on YouTube

Here’s the thing with YouTube you have to remember, and we’ll likely tell you this over and over: you can’t measure success the same as you measure it in Shopping Ads or Search Ads, and that’s because it’s not a bottom funnel traffic source. But that’s okay, since the purpose of running ad buys on YouTube is like good ole classic TV or Radio ad buys: eyeballs, ears, interest at incredible costs for the sheer volume of exposure you can grab. 

Don’t sleep on the creative, however. It’s not time to “give YouTube a try” when you have a 6 year old awkward homemade video with poor quality sound and, well, bad acting. Invest in good creative, find the right audience to target, and watch your upper funnel grow in ways you didn’t think was possible!

We love YouTube, and think it’s an increasingly important tool in the Google Ads advertiser’s toolbox. Time to give it a serious look!

If you are interested in learning more about YouTube, we wrote this helpful guide to the current campaign types currently available for YouTube:

“Kirk and ZATO Marketing are my & Credo's first thought when approached by someone looking for Google Shopping help. Kirk has proven himself over and over to be a humble and helpful resource who is truly the best at what he does, and a world class human to know. I'm not an advertising expert myself, so when I have questions Kirk is my go-to and should be yours as well."
"In seeking a partner to manage our Shopping Engine channel for KURU Footwear, we looked for the best. Nothing less would do. ZATO quickly became the only logical choice. Our faith in the team has been rewarded many times over."
"Kirk is my industry go-to person when it comes to Shopping Ads. Whether I have a client looking for help with their shopping campaigns, a lead looking for someone seasoned, creative, and trustworthy to possibly work with, or if I have a question myself, Kirk is always helpful and willing to have a conversation."
"Kirk is one of the most talented and experienced Google Shopping experts that I know. I’ve had the privilege of viewing several of Kirk’s presentations at conferences as well as numerous other content pieces that he’s produced online - all chock full of actionable e-commerce expertise."
“Kirk is a highly intelligent and charismatic individual that I had the pleasure of working with while I was ZATO's Google rep. His skills in regards to AdWords and especially E-commerce are top notch. He goes above and beyond for all of his clients and truly cares about doing great work. Strongly recommend if you're looking for a PPC master.”

From the ZATO Blog

🎙 PPC Ponderings Podcast: Listen to Aaron Levy's Bonus Episode

🎙 PPC Ponderings Podcast: Listen to Aaron Levy's Bonus Episode

Kirk Williams
Team Zato
PPC Podcast
In this episode, Aaron challenges many preconceptions about the role of the keyword as Google changes things in the PPC world (ready or not), and whether you agree or disagree vehemently with Aaron...
🎙 PPC Ponderings Podcast: Listen to Brad Geddes' Bonus Episode

🎙 PPC Ponderings Podcast: Listen to Brad Geddes' Bonus Episode

Kirk Williams
Team Zato
PPC Podcast
Come listen to Brad and Kirk chat about his take on the keyword’s past, present, and future. Brad goes into so much more detail than we had time to include on our original episode, so make sure...
How to Win with Google Discovery Ads in the Holiday Season

How to Win with Google Discovery Ads in the Holiday Season

Sarah Vlietstra
Team Zato
Google Discovery Ads
Discovery campaigns can be an excellent tool to grow and scale volume during this time with users both familiar and unfamiliar with your brand. With reach across the YouTube Home, Watch Next Feeds...

Request a FREE Ad Account Analysis for your Business

Not sure if ZATO Marketing is right for you? That's why we offer a free account analysis before you sign anything. We'll see how things are currently managed in your Paid Advertising Accounts and will let you know if and exactly how we can help your business.
Thank you! In preparation for your account analysis, help us get to know your business by completing our Discovery Questionnaire (click here).
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