Get expert help with YouTube Advertising

Are you looking for the best PPC Marketing Agency to help with YouTube Advertising? YouTube is incredibly popular right now as an advertising channel, and for good reason… it works! We love YouTube, and think it’s an increasingly important tool in the Google Ads advertiser’s toolbox. We can help you put your best foot forward on YouTube Ads, getting your company eyeballs, ears, interest at incredible costs for the sheer volume of exposure you can grab.

Get a Free Consulting Call

Learn More

About Advertising your business on YouTube

Here’s the thing about YouTube Ads: they’re not like Search or Shopping Ads, and that’s okay. YouTube is almost never a bottom-funnel channel—it’s built to grab attention and build interest, just like classic TV or radio ads. It’s about getting your brand in front of the right audience at scale and at surprisingly affordable costs for the volume of exposure.

youtube demand creation zato — *A slide from Kirk's presentation in Las Vegas at Affiliate Summit West.*

But here’s the catch: success on YouTube starts with great creative. To see real results, invest in high-quality creative that grabs attention and builds interest fast.

YouTube is an increasingly important tool in the Google Ads toolbox, especially for growing your top-of-funnel audience. If you’re ready to take it seriously, we’d love to help you tap into its potential!

(For more insights, check out our guide to YouTube campaign types.)

👉🏼 The Current YouTube Advertising Campaign Types

Grow Your Business with Google Ads in 1 of 3 ways, choose your own PPC Marketing Agency Adventure!

Want to Learn Google Ads to Grow Your Own Brand?

Imagine feeling like you're being mentored personally by a 16 year Google Ads veteran on *just* the things you need to know to get your new shop up on Google. Buy the first course ever made targeted specifically to the brand operator! (but even non-operators will gain something!)

BUy the: PPC for DTC Course

Want Affordable and Efficient Google Ads Help?

MAKROZ SMB PPC best google ads team for small budgets and small business

If you are a business owner strapped for cash, you need a PPC Marketing Agency you can trust... but whom you can also afford. MAKROZ helps actively steer your digital marketing, with the primary objective of efficiency and affordability. learn more about MAKROZ here:

Learn More: MAKROZ

Want Deep, Senior Level Google Ads Expertise & Strategy?

You aren't interested in the cheap route, you want the expert route. You want senior level (no interns!) expertise to strategically implement the very best possible Google Ads strategy for your successful brand. ZATO is the PPC Marketing Agency you're looking for:

Learn More: ZATO

“Kirk and ZATO Marketing are my & Credo's first thought when approached by someone looking for Google Shopping help. Kirk has proven himself over and over to be a humble and helpful resource who is truly the best at what he does, and a world class human to know. I'm not an advertising expert myself, so when I have questions Kirk is my go-to and should be yours as well."

- JOHN DOHERTY, FOUNDER & CEO, GETCREDO.COM

“ZATO gave us the best SEM/SHOP audit we’ve gotten from any outside firm. It was insightful, thorough, actionable, and delivered in a clear professional way. We were able to implement their recommendations within months and saw significant improvements.”

– CONNOR MACDONALD, CMO, THE RIDGE

"Kirk is my industry go-to person when it comes to Shopping Ads. Whether I have a client looking for help with their shopping campaigns, a lead looking for someone seasoned, creative, and trustworthy to possibly work with, or if I have a question myself, Kirk is always helpful and willing to have a conversation."

– AKVILE DEFAZIO, PRESIDENT, AKVERTISE, INC.

"Kirk is one of the most talented and experienced Google Shopping experts that I know. I’ve had the privilege of viewing several of Kirk’s presentations at conferences as well as numerous other content pieces that he’s produced online - all chock full of actionable e-commerce expertise."

– AMY BISHOP, FOUNDER & OWNER, Cultivative MARKETING

“Kirk is a highly intelligent and charismatic individual that I had the pleasure of working with while I was ZATO's Google rep. His skills in regards to AdWords and especially E-commerce are top notch. He goes above and beyond for all of his clients and truly cares about doing great work. Strongly recommend if you're looking for a PPC master.”

– STEVEN NEIGUT, AGENCY SUPPORT AT GOOGLE

From the ZATO Blog

View All Blog posts

The Google Ads to Shopify to Amazon Attribution Problem (And Why You Can't Solve It)

Team Zato

•

Campaign Strategy

Can you easily track sales from Google Ads to Amazon? Not really, and here's why chasing perfect attribution could be costing you more than it's saving.

‍What are Google Ads Auction Insights & How Should They Be Used?

Sarah Vlietstra

Team Zato

•

Google Ads

The Auction Insights report tells you more about your competitive position than almost anything else in Google Ads. Here's how to actually use it.

Maximize Conversions in Google Ads: When It Helps and When It Hurts

Sarah Vlietstra

Team Zato

•

PPC Bidding Models

Maximize Conversions works great until it doesn't. Here's why uncapped budget utilization strategies can turn on you, and when to make the switch to targets.

What Are the 2025 YouTube Advertising Campaign Types? Learn Here.

Sarah Vlietstra

Team Zato

•

YouTube Ads

Master the 7 YouTube video ad formats for 2025. Learn about in-stream, in-feed, Shorts ads, and Google Video Partners to discover where your ads are really showing and how to optimize them.

Why ZATO Won't Rush You Through Our Sales Process

Kirk Williams

Team Zato

•

General PPC

Most sales processes are built on speed and information gaps, and we think that's broken. Here's how ZATO approaches sales differently, where slower conversations and mutual wins matter most.

Google Shopping Feed Optimization: What Works in 2026

Kirk Williams

Team Zato

•

Google Shopping

Shopping feed optimization isn't a setup task, it's an ongoing practice. Here's what actually moves the needle in Google Shopping and PMax in 2026.

Get expert help with YouTube Advertising

About Advertising your business on YouTube

Grow Your Business with Google Ads in 1 of 3 ways, choose your own PPC Marketing Agency Adventure!

Want to Learn Google Ads to Grow Your Own Brand?

Want Affordable and Efficient Google Ads Help?

Want Deep, Senior Level Google Ads Expertise & Strategy?

From the ZATO Blog

View All Blog posts

The Google Ads to Shopify to Amazon Attribution Problem (And Why You Can't Solve It)

‍What are Google Ads Auction Insights & How Should They Be Used?

Maximize Conversions in Google Ads: When It Helps and When It Hurts

What Are the 2025 YouTube Advertising Campaign Types? Learn Here.

Why ZATO Won't Rush You Through Our Sales Process

Google Shopping Feed Optimization: What Works in 2026

Small Team, Big ImpactGoogle Ads Managed Well

Small Team, Big Impact
Google Ads Managed Well