Get expert help with YouTube Advertising

Are you looking for the best agency to help with YouTube Advertising? YouTube is incredibly popular right now as an advertising channel, and for good reason… it works! We love YouTube, and think it’s an increasingly important tool in the Google Ads advertiser’s toolbox. We can help you put your best foot forward on YouTube Ads, getting your company eyeballs, ears, interest at incredible costs for the sheer volume of exposure you can grab.

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The PPC Easy Button you've been searching for

Our core business goal is simple: to provide our clients with exceptional Paid Search advertising in a way that also supports our employees health & well-being. With this in mind, we strategically partner with just 7-10 client accounts per team member resulting in higher-quality work + no burn-out for our valued team.

About Advertising your business on YouTube

Here’s the thing about YouTube Ads: they’re not like Search or Shopping Ads, and that’s okay. YouTube is almost never a bottom-funnel channel—it’s built to grab attention and build interest, just like classic TV or radio ads. It’s about getting your brand in front of the right audience at scale and at surprisingly affordable costs for the volume of exposure.

youtube demand creation zato — *A slide from Kirk's presentation in Las Vegas at Affiliate Summit West.*

But here’s the catch: success on YouTube starts with great creative. To see real results, invest in high-quality creative that grabs attention and builds interest fast.

YouTube is an increasingly important tool in the Google Ads toolbox, especially for growing your top-of-funnel audience. If you’re ready to take it seriously, we’d love to help you tap into its potential!

(For more insights, check out our guide to YouTube campaign types.)

👉🏼 The Current YouTube Advertising Campaign Types

“Kirk and ZATO Marketing are my & Credo's first thought when approached by someone looking for Google Shopping help. Kirk has proven himself over and over to be a humble and helpful resource who is truly the best at what he does, and a world class human to know. I'm not an advertising expert myself, so when I have questions Kirk is my go-to and should be yours as well."

- JOHN DOHERTY, FOUNDER & CEO, GETCREDO.COM

“ZATO gave us the best SEM/SHOP audit we’ve gotten from any outside firm. It was insightful, thorough, actionable, and delivered in a clear professional way. We were able to implement their recommendations within months and saw significant improvements.”

– CONNOR MACDONALD, CMO, THE RIDGE

"Kirk is my industry go-to person when it comes to Shopping Ads. Whether I have a client looking for help with their shopping campaigns, a lead looking for someone seasoned, creative, and trustworthy to possibly work with, or if I have a question myself, Kirk is always helpful and willing to have a conversation."

– AKVILE DEFAZIO, PRESIDENT, AKVERTISE, INC.

"Kirk is one of the most talented and experienced Google Shopping experts that I know. I’ve had the privilege of viewing several of Kirk’s presentations at conferences as well as numerous other content pieces that he’s produced online - all chock full of actionable e-commerce expertise."

– AMY BISHOP, FOUNDER & OWNER, Cultivative MARKETING

“Kirk is a highly intelligent and charismatic individual that I had the pleasure of working with while I was ZATO's Google rep. His skills in regards to AdWords and especially E-commerce are top notch. He goes above and beyond for all of his clients and truly cares about doing great work. Strongly recommend if you're looking for a PPC master.”

– STEVEN NEIGUT, AGENCY SUPPORT AT GOOGLE

From the ZATO Blog

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PMax Performance Dropped After a tROAS Change? 6 Steps to Troubleshoot Before You Panic

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Changed your PMax tROAS and performance tanked? Don't revert yet. Here's a step-by-step troubleshooting framework to find the real cause, because it might not be your bidding.

The Wrong Way to Use AI in PPC (And Why It Might Hurt Your Vibe Coding)

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AI in PPC

AI in PPC is exciting, but will it actually improve performance? Kirk Williams challenges whether AI agents are driving real results or just upgrading your busywork.

The Return of the Technical PPC Agency in an AI Driven Era

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General PPC

Are LLMs the end of agencies? Kirk Williams explains why the "Transitional Age of AI" is a trap for brands and a death knell for expensive in-house technical roles.

The Physics of PPC: Why Google Ads Revenue Has a Natural Limit, but Campaign Waste Has No Bottom

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Google Ads

Learn why Google Ads is primarily a demand capture channel and how understanding the limits of search-based growth can prevent wasted spend and drive true business scaling.

The Problem with PPC Playbooks: Your Business Isn't Generic. So, Why Is Your Google Ads Account?

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General PPC

Learn how ZATO creates a custom technical strategy for every individual account, rather than just following a templated playbook that gets you templated results.

Don't Test Within Google Ads Unless You've Agreed On the Risks

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General PPC

Read here as to why and how true ad testing involves unavoidable risk. Learn why aligning on objectives and risk tolerance and a structured test is key to growth with Google Ads.

Get expert help with YouTube Advertising

The PPC Easy Button you've been searching for

You Own the Data & the Account

No Contracts (Month-to-Month)

Daily Eyes on your Account

SMB Program

Monthly Reporting

Advanced PPC Expertise

About Advertising your business on YouTube

From the ZATO Blog

View All Blog posts

PMax Performance Dropped After a tROAS Change? 6 Steps to Troubleshoot Before You Panic

The Wrong Way to Use AI in PPC (And Why It Might Hurt Your Vibe Coding)

The Return of the Technical PPC Agency in an AI Driven Era

The Physics of PPC: Why Google Ads Revenue Has a Natural Limit, but Campaign Waste Has No Bottom

The Problem with PPC Playbooks: Your Business Isn't Generic. So, Why Is Your Google Ads Account?

Don't Test Within Google Ads Unless You've Agreed On the Risks

Small Team, Big Impact
Google Ads Managed Well

Get expert help with YouTube Advertising

The PPC Easy Button you've been searching for

You Own the Data & the Account

No Contracts (Month-to-Month)

Daily Eyes on your Account

SMB Program

Monthly Reporting

Advanced PPC Expertise

About Advertising your business on YouTube

From the ZATO Blog

View All Blog posts

PMax Performance Dropped After a tROAS Change? 6 Steps to Troubleshoot Before You Panic

The Wrong Way to Use AI in PPC (And Why It Might Hurt Your Vibe Coding)

The Return of the Technical PPC Agency in an AI Driven Era

The Physics of PPC: Why Google Ads Revenue Has a Natural Limit, but Campaign Waste Has No Bottom

The Problem with PPC Playbooks: Your Business Isn't Generic. So, Why Is Your Google Ads Account?

Don't Test Within Google Ads Unless You've Agreed On the Risks

Small Team, Big ImpactGoogle Ads Managed Well

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Small Team, Big Impact
Google Ads Managed Well