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Introducing the PPC Ponderings Podcast. Delivering a thoughtful, investigative take on key PPC themes. Learn More.

The PPC Easy Button you've been searching for

Our core business goal is simple: to provide our clients with exceptional Paid Search advertising in a way that also supports our employees health & well-being. With this in mind, we strategically partner with just 7-10 client accounts per team member resulting in higher-quality work + no burn-out for our valued team.
You Own the Data & the Account
With the ZATO Small Budgets Program, we believe that account ownership is 100% your right.
No Contracts (Month-to-Month)
We prefer to do business with people because it’s mutually beneficial. Not because we’re holding you hostage.
Daily Eyes on your Account
We look (with human eyes!) at every single account, every single business day.
USA Based
All of our PPC experts are USA based. We never outsource your account to someone across the world.
Monthly Reporting
We send an automated monthly report 8 days into the month that includes account KPIs & graphs.
Advanced PPC Expertise
When you hire us, you're hiring you're hiring paid search people. Period.

About Advertising your business on YouTube

Here’s the thing with YouTube you have to remember, and we’ll likely tell you this over and over: you can’t measure success the same as you measure it in Shopping Ads or Search Ads, and that’s because it’s not a bottom funnel traffic source. But that’s okay, since the purpose of running ad buys on YouTube is like good ole classic TV or Radio ad buys: eyeballs, ears, interest at incredible costs for the sheer volume of exposure you can grab. 

Don’t sleep on the creative, however. It’s not time to “give YouTube a try” when you have a 6 year old awkward homemade video with poor quality sound and, well, bad acting. Invest in good creative, find the right audience to target, and watch your upper funnel grow in ways you didn’t think was possible!

We love YouTube, and think it’s an increasingly important tool in the Google Ads advertiser’s toolbox. Time to give it a serious look!

If you are interested in learning more about YouTube, we wrote this helpful guide to the current campaign types currently available for YouTube:

“Kirk and ZATO Marketing are my & Credo's first thought when approached by someone looking for Google Shopping help. Kirk has proven himself over and over to be a humble and helpful resource who is truly the best at what he does, and a world class human to know. I'm not an advertising expert myself, so when I have questions Kirk is my go-to and should be yours as well."
- JOHN DOHERTY, FOUNDER & CEO, GETCREDO.COM
“ZATO gave us the best SEM/SHOP audit we’ve gotten from any outside firm. It was insightful, thorough, actionable, and delivered in a clear professional way. We were able to implement their recommendations within months and saw significant improvements.”
– CONNOR MACDONALD, CMO, THE RIDGE
"Kirk is my industry go-to person when it comes to Shopping Ads. Whether I have a client looking for help with their shopping campaigns, a lead looking for someone seasoned, creative, and trustworthy to possibly work with, or if I have a question myself, Kirk is always helpful and willing to have a conversation."
– AKVILE DEFAZIO, PRESIDENT, AKVERTISE, INC.
"Kirk is one of the most talented and experienced Google Shopping experts that I know. I’ve had the privilege of viewing several of Kirk’s presentations at conferences as well as numerous other content pieces that he’s produced online - all chock full of actionable e-commerce expertise."
– AMY BISHOP, FOUNDER & OWNER, Cultivative MARKETING
“Kirk is a highly intelligent and charismatic individual that I had the pleasure of working with while I was ZATO's Google rep. His skills in regards to AdWords and especially E-commerce are top notch. He goes above and beyond for all of his clients and truly cares about doing great work. Strongly recommend if you're looking for a PPC master.”
– STEVEN NEIGUT, AGENCY SUPPORT AT GOOGLE

From the ZATO Blog

Stop Segmenting Shopping Ads by Margin or ROAS

Stop Segmenting Shopping Ads by Margin or ROAS

Kirk Williams
Team Zato
 • 
Google Shopping
Here's why I don't like segmenting Shopping Ads by product margin or ROAS.
Get to Know Your 3 Google Shopping Title Options

Get to Know Your 3 Google Shopping Title Options

Kirk Williams
Team Zato
 • 
Google Shopping
In this article, we'll walk through the three title options in the Google Shopping product feed, and discuss tips and best practices for each.
My Semi-Exhaustive Audit Checklist for Troubleshooting Shopping Performance Drops

My Semi-Exhaustive Audit Checklist for Troubleshooting Shopping Performance Drops

Kirk Williams
Team Zato
 • 
Google Shopping
There are hundreds of ways Google Shopping can break, but here are some of the first things I look to when we’re running an audit on dropped performance in Google Shopping.
Listen as Kirk, Mike, Isaac, and Patrick Discuss Smart Shopping, Automation, and More!

Listen as Kirk, Mike, Isaac, and Patrick Discuss Smart Shopping, Automation, and More!

Kirk Williams
Team Zato
 • 
Google Shopping
In the world of Smart Shopping Campaigns, some of the most vocal PPCers on this topic have been myself, Mike Ryan of SMEC, and Patrick Gilbert of AdVenture Media Group. We've laughed, cried, argued, h

Request a FREE Ad Account Analysis for your Business

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