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🎉 CONGRATULATIONS!! ZATO Owner, Kirk Williams named #3 Most Influential PPC'er in the World (click to learn more) 🎉

The Google Ads Easy Button you've been searching for

Our core business goal is simple: to provide our clients with exceptional Paid Search advertising in a way that also supports our employees health & well-being. With this in mind, we strategically partner with just 7-10 client accounts per team member resulting in higher-quality work + no burn-out for our valued team.
You Own the Data & the Account
With the ZATO Small Budgets Program, we believe that account ownership is 100% your right.
No Contracts (Month-to-Month)
We prefer to do business with people because it’s mutually beneficial. Not because we’re holding you hostage.
Daily Eyes on your Account
We look (with human eyes!) at every single account, every single business day.
SMB Program
Have a PPC budget under $15,000 per month in ad spend? Then check out our Google Ads SMB Service!
Monthly Reporting
We send customized monthly reports with KPIs, graphs, and key takeaways to keep you informed on your account's performance.
Advanced PPC Expertise
When you hire us, you're hiring paid search people with years of experience. No interns running lead on your account at ZATO!
Google Ads Search & Display Network

But what does this actually look like? 

The key to success with Google Ads is targeting the right people—those most likely to become your customers—and knowing how to manage keywords, bidding, and ad placement across different channels like Search, Shopping, YouTube, Performance Max, Display, and Demand Gen.

At ZATO, we work closely with you to understand your audience and build campaigns that reach them at every stage of their buying journey. For example, if your product is highly seasonal, we might focus on specific Search terms to target people actively searching to buy right now.

At the same time, we could experiment with Demand Gen or Display Network campaigns to introduce your product to potential customers earlier, nurturing them until they’re ready to purchase. Top-of-funnel strategies like these can help expand your audience beyond the people ready to buy immediately. That might mean targeting broader, lower-cost keywords or using Display ads to drive new visitors to your site. But we don’t use a cookie-cutter approach—every account is different. If GDN or Demand Gen isn’t a fit, we focus on Search and Shopping to grow profit first before testing other channels.

When you hire ZATO, you’re not just hiring an agency—you’re partnering with a team of experts who strategize with you to build a Google Ads account tailored to your goals. Whether it’s expanding your audience or maximizing ROI, we’re here to give you the best shot at PPC success.

“Kirk and ZATO Marketing are my & Credo's first thought when approached by someone looking for Google Shopping help. Kirk has proven himself over and over to be a humble and helpful resource who is truly the best at what he does, and a world class human to know. I'm not an advertising expert myself, so when I have questions Kirk is my go-to and should be yours as well."
- JOHN DOHERTY, FOUNDER & CEO, GETCREDO.COM
“ZATO gave us the best SEM/SHOP audit we’ve gotten from any outside firm. It was insightful, thorough, actionable, and delivered in a clear professional way. We were able to implement their recommendations within months and saw significant improvements.”
– CONNOR MACDONALD, CMO, THE RIDGE
"Kirk is my industry go-to person when it comes to Shopping Ads. Whether I have a client looking for help with their shopping campaigns, a lead looking for someone seasoned, creative, and trustworthy to possibly work with, or if I have a question myself, Kirk is always helpful and willing to have a conversation."
– AKVILE DEFAZIO, PRESIDENT, AKVERTISE, INC.
"Kirk is one of the most talented and experienced Google Shopping experts that I know. I’ve had the privilege of viewing several of Kirk’s presentations at conferences as well as numerous other content pieces that he’s produced online - all chock full of actionable e-commerce expertise."
– AMY BISHOP, FOUNDER & OWNER, Cultivative MARKETING
“Kirk is a highly intelligent and charismatic individual that I had the pleasure of working with while I was ZATO's Google rep. His skills in regards to AdWords and especially E-commerce are top notch. He goes above and beyond for all of his clients and truly cares about doing great work. Strongly recommend if you're looking for a PPC master.”
– STEVEN NEIGUT, AGENCY SUPPORT AT GOOGLE

From the ZATO Blog

Video: Why the Product ID Attribute Matters More Than You Think in Google Merchant Center

Video: Why the Product ID Attribute Matters More Than You Think in Google Merchant Center

Team Zato
 • 
Google Merchant Center Next
This overlooked attribute anchors your entire Shopping feed. Learn how the id impacts performance history, remarketing, and feed mapping in this Merchant Center Mastery post.
The Giant Video Guide Collection for Every Google Shopping Product Feed Attribute - Merchant Center Mastery

The Giant Video Guide Collection for Every Google Shopping Product Feed Attribute - Merchant Center Mastery

Kirk Williams
Team Zato
 • 
Google Shopping
Here is a giant list of videos and links diving deep into each and every current Google Shopping product feed attribute. Keep coming back, because this page will be endlessly updated!
Video: How to Optimize the Product Type Shopping Ads Attribute  - Google Merchant Center Mastery

Video: How to Optimize the Product Type Shopping Ads Attribute  - Google Merchant Center Mastery

Kirk Williams
Team Zato
 • 
Google Merchant Center Next
Watch and learn why product type matters more than you think! Understand how it impacts Google's algorithm, bidding, and campaign segmentation to optimize your Shopping feed smarter.
Big April 2025 PMax Changes Just Announced! Search Terms, Channel Level Reporting, and More

Big April 2025 PMax Changes Just Announced! Search Terms, Channel Level Reporting, and More

Kirk Williams
Team Zato
 • 
Performance Max
New Performance Max Reporting: What Ecommerce Brands Need to Know About Channel Insights, Search Term Data & Asset Metrics to Optimize Google Ads and Scale Profitably in 2025
How to Optimize the Google Product Category attribute for Shopping Ads - Google Merchant Center Mastery

How to Optimize the Google Product Category attribute for Shopping Ads - Google Merchant Center Mastery

Kirk Williams
Team Zato
 • 
Google Merchant Center Next
How to Structure Product Type in Google Merchant Center. Read here for Smart Feed Tips for 2025 Google Shopping and Performance Max optimizations.
How to Optimize Google Shopping Product Titles - Google Merchant Center Mastery

How to Optimize Google Shopping Product Titles - Google Merchant Center Mastery

Kirk Williams
Team Zato
 • 
Google Merchant Center Next
Learn how smarter Google Shopping product titles can boost clicks and rankings. Real examples, keyword tips, and easy testing strategies you can apply today.

Request a FREE Google Ads Discovery Audit

Let's determine if we're a good fit through this form, then if it makes sense for both of us, we will provide a FREE Discovery Audit of your current Google Ads account to see if (and how!) we can help your business.
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