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The key to success with Google Ads is targeting the right people—those most likely to become your customers—and knowing how to manage keywords, bidding, and ad placement across different channels like Search, Shopping, YouTube, Performance Max, Display, and Demand Gen.
At ZATO, we work closely with you to understand your audience and build campaigns that reach them at every stage of their buying journey. For example, if your product is highly seasonal, we might focus on specific Search terms to target people actively searching to buy right now.
At the same time, we could experiment with Demand Gen or Display Network campaigns to introduce your product to potential customers earlier, nurturing them until they’re ready to purchase. Top-of-funnel strategies like these can help expand your audience beyond the people ready to buy immediately. That might mean targeting broader, lower-cost keywords or using Display ads to drive new visitors to your site. But we don’t use a cookie-cutter approach—every account is different. If GDN or Demand Gen isn’t a fit, we focus on Search and Shopping to grow profit first before testing other channels.
When you hire ZATO, you’re not just hiring an agency—you’re partnering with a team of experts who strategize with you to build a Google Ads account tailored to your goals. Whether it’s expanding your audience or maximizing ROI, we’re here to give you the best shot at PPC success.
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