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Introducing the PPC Ponderings Podcast. Delivering a thoughtful, investigative take on key PPC themes. Learn More.

A Compelling Case for the Controlled Keyword for Smaller Budgets

Kirk Williams
Team Zato
 • 
Google Search Network
This is a short pondering on the concept of exactly matched keywords and Google automation, and reconciling usage of them in PPC accounts.
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S2 E4: Should You Use Click Fraud Tools in PPC? - with Ekta Gupta, Witrame - PPC Ponderings Podcast

Kirk Williams
Team ZATO
 • 
PPC Podcast
Check out this great podcast episode as Ekta shares her knowledge on click fraud tools (and other things!).

A Search Campaign Template for SMB Accounts: PPC How To

Kirk Williams
Team ZATO
 • 
SMB PPC
Here is my framework for thinking about managing PPC on a limited budget.

S2 E2: Account Suspensions, PMax, and PPC - with Hannah Lewis, Lounge Underwear - PPC Ponderings Podcast

Kirk Williams
Team ZATO
 • 
PPC Podcast
In this episode, Kirk chats with the Head of PPC Affiliates at Lounge Underwear, Hannah Lewis about challenges with ad creative approval, and PMax tactics.

S2, E1: Why Are Google Reps The Way They Are? - with Ben Kruger, Google - PPC Ponderings Podcast

Kirk Williams
Team ZATO
 • 
PPC Podcast
You'll laugh, you'll cry, you'll throw things (metaphorically and literally) at your computer screen or in your car... listen to a raw, yet healthy, discussion on Google & Advertiser relations.

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