Google Ads Lookalike Audiences Are Now Just a Signal

Google is killing DSAs, requiring MFA for the Ads API, and ad disapprovals are hitting accounts without explanation. Here's your weekly PPC update.

Got a massive product catalog and a Shopping strategy that still isn't clicking? I think the answer is less exciting than you're hoping for, and probably more useful.

Boost sales with Google Business Agents. Learn how Agentic AI in Merchant Center provides 24/7 product expertise, brand customization, and seamless handoffs.

This week's PPC updates include an MCC security alert, a critical API migration deadline, and a conversion tracking overhaul. Here's what to act on now.

Discover how to use the new Google Ads VEO tool to turn static images into video ads. Learn our take on its quality, a step-by-step walkthrough, and tips for better AI video results.

Using Claude to audit your Google Ads account? Before you run a Claudit®, here are two critical problems with security and context you need to solve first.

Google experiments now auto-apply by default, PMax adds a channel timeline, and Merchant Center loyalty goes global. Here's what it means for your accounts.

Microsoft Ads offers 5 ad extensions Google doesn't — Action, Filter Link, Flyer, Review, and Video. If you're importing Google campaigns, here's what you're leaving on the table.