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Introducing the PPC Ponderings Podcast. Delivering a thoughtful, investigative take on key PPC themes. Learn More.

The Problem of Platform Transparency

Kirk Williams
Team Zato
 • 
Marketing Principles
An analogy for those who don't know Google ad buying: PPC is like buying a car...
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Introducing the Merchant Center Mastery YouTube Channel

Kirk Williams
Team ZATO
 • 
ZATOWorks Publishing
I'm delighted to announce to you a new content venture by ZATO's content arm: ZATOWorks Publishing: the Merchant Center Mastery YouTube Channel! Subscribe here.

Using Questions to Create Doubt in PPC Ads

Kirk Williams
Team ZATO
 • 
Ad Creative Strategy
If our target audience were groupies already obsessed with our company image, than those ads that just talk about our company might work well.

It's All About User Consent - Digital Privacy Interview with Bethany Singer-Baefsky of iRobot

Kirk Williams
Team ZATO
 • 
PPC Podcast
This interview will challenge what you thought you knew about digital privacy as Bethany Singer-Baefsky of iRobot schools us all on the complex nature of digital privacy and security.

Introducing: PPC Consulting, PPC Training, and PPC Audits - Project-Based PPC Management

Kirk Williams
Team ZATO
 • 
Campaign Strategy
Our consulting and training services are geared towards the in-house team who wants a second opinion, another set of eyes on the account, someone who's been there before on this test, or might have so

Finally, a Simple Yet Skilled Google Shopping Feed Solution for New Shopify Stores

Kirk Williams
Team ZATO
 • 
Google Merchant Center
You just want to get your products found on Google Shopping so you can focus on your business... and that's where ZATO comes in. We're the easy-button for setting up your Google Shopping Feed.

Do You Know The Difference Between Digital Privacy & Digital Security? Simon Poulton Interview - PPC Ponderings Podcast Bonus Episode

Kirk Williams
Team ZATO
 • 
PPC Podcast
In this bonus interview with Simon Poulton of WPromote, we go deeper into the concept of digital privacy, digital security, user permission, GDPR, and how this all impacted Simon's wedding day.

Be Ready for the Explosive Growth of CTV and OTT in 2023

Kirk Williams
Team ZATO
 • 
Marketing Principles
I think CTV is going to absolutely explode (growth) in 2023 as we head towards a recession. Here is my thought process on why that is.

How to Scale Google Ads – Tough Talk Time

Kirk Williams
Team ZATO
 • 
Google Ads
Here is what I’ve learned about scaling a brand after a decade of PPC, while managing a variety of budgets in between tiny and large. I’ll also note an important personal observation...

How to See Placements in Google Performance Max Campaigns

Kirk Williams
Team ZATO
 • 
Performance Max Campaigns
Running Smart Shopping campaigns but frustrated at how little reporting and data you are receiving? Here is a way we discovered, where you can at least see the Placements associated with your...

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