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Introducing the PPC Ponderings Podcast. Delivering a thoughtful, investigative take on key PPC themes. Learn More.

Mike Ryan on Google Predictive Models, Lookback Windows, and Directional Decision-Making - PPC Ponderings Podcast

Kirk Williams
Team Zato
 • 
PPC Podcast
One of the things I love about this conversation with Mike, is how clearly he thinks through ramifications of technology, as a pro-tech person working at a software company.
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Mike Ryan on Google Predictive Models, Lookback Windows, and Directional Decision-Making - PPC Ponderings Podcast

Kirk Williams
Team ZATO
 • 
PPC Podcast
One of the things I love about this conversation with Mike, is how clearly he thinks through ramifications of technology, as a pro-tech person working at a software company.

Performance Max and Google Shopping Campaigns. What's Going On There?

Kirk Williams
Team ZATO
 • 
Performance Max Campaigns
confused by what’s going to happen with Shopping Ads as Performance Max kicks in? ‍Well, you’re not alone! Virtually every group I’m a part of has people asking for more clarification on what is going

Shapley Models & Attributive Common Sense with Nechama Teigman Full Interview - PPC Ponderings Podcast

Kirk Williams
Team ZATO
 • 
PPC Podcast
In this episode, you'll hear the rest of the conversation Nechama and I had that we couldn't fit into our full Core episode on attribution as we all ponder digital attribution together.

Carol of the Clicks - Song Parody

Kirk Williams
Team ZATO
 • 
Zato News
SEMRush approached me about recording a song parody for them, so naturally I made sure that SEO & PPC came together over the holidays ;) Enjoy this nonsensical song.

🎙 Imputation, Predictive Models, and Emotions. Listen to Heather Aeder's Full Interview - PPC Ponderings Podcast

Kirk Williams
Team ZATO
 • 
PPC Podcast
Come listen to Heather and Kirk chat about her take on attribution, statistics, imputation (what?! just listen to the episode...), emotional impact on attribution, and more.

Making PPC and SEO Work Together

Kirk Williams
Team ZATO
 • 
Campaign Strategy
How do you get SEO & PPC to work together? In this article we'll look at some tactics for using SEO and SEM to help one another to grow your business, not just individual channels.

🎙Episode 2 - PPC Pondering Podcast - Attribution Concerns & Pitfalls

Kirk Williams
Team ZATO
 • 
PPC Podcast
In this episode, Kirk interviews four experts about Attribution to better understand what it is, and how we can mess it up... or rather, how we can mess up our understanding of attribution.

Thoughts on the 2021 BFCM Ecommerce Season

Team ZATO
 • 
eCommerce
A number of things impacted consumer trends, and I think it's worth pointing them out as we analyze the 2021 holiday season. I'm going to make this short and to the point.

🎙 PPC Ponderings Podcast: Listen to Aaron Levy's Bonus Episode

Kirk Williams
Team ZATO
 • 
PPC Podcast
In this episode, Aaron challenges many preconceptions about the role of the keyword as Google changes things in the PPC world (ready or not), and whether you agree or disagree vehemently with Aaron...

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