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Introducing the PPC Ponderings Podcast. Delivering a thoughtful, investigative take on key PPC themes. Learn More.

How to Exclude Placements in Google Performance Max Campaigns

Kirk Williams
Team Zato
 • 
Performance Max
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How to Exclude Mobile Apps from PMax Campaigns in Google Ads

Kirk Williams
Team ZATO
 • 
Performance Max
How can you exclude Mobile Apps from PMax campaigns? Here is the easy 3 step process for doing so. Happy hunting!

What Are Ad Customizers in Google Ads?

Kirk Williams
Team ZATO
 • 
Google Search Network
What are ad customizers in Google Ads, and how do they work? Read here as Kirk walks you through using them in RSAs, cautionary notes, and gets you a Walkthrough for setting them up.

How to Tell if Temu is Spending More in Google Ads for Black Friday 2023

Kirk Williams
Team ZATO
 • 
General PPC
According to Mike Ryan, Temu is getting more aggressive in some auctions, so view this walkthrough on how to see if Temu is playing in your space!

Create Urgency! How to Use Countdown Customizers in Google Ads - Step-by-Step Walkthrough

Kirk Williams
Team ZATO
 • 
Ad Creative Strategy
Have you ever wanted to run ads with a countdown to increase urgency in your audience? Here is a step by step walkthrough for setting up Countdown Customizers in your account.

Secrets of a Google Ads 3rd Party Support Rep

Kirk Williams
Team ZATO
 • 
Google Ads
What is it like to be a Google Ads 3rd Party Support Rep? Check out this interview with an anonymous former rep, and PPCer Boris Beceric.

How Can I Test a Small Google Ads Account on a Limited Budget?

Kirk Williams
Team ZATO
 • 
SMB PPC
For the good marketer, advertising on Google Ads with a small budget is possible, but requires some specific methodology and work, especially as it relates to testing new opportunities in the account.

Does Google Shopping Query Filtering Still Work in 2023?

Kirk Williams
Team ZATO
 • 
Google Shopping
Nearly 6 years ago, I watched a video of Martin Roettgerding (who would later become my friend) giving a presentation on a brilliant strategy he had devised to better control Google Shopping...

The Comprehensive Google Shopping Ads (Standard) Guide for the Beginner (or Anyone)

Kirk Williams
Team ZATO
 • 
Google Shopping
For anyone who works in Ecommerce paid search, having a working knowledge of Shopping Ads is essential to keeping up with the competition.This article is for the purpose of giving you that working...

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