Should You Still Use Standard Shopping with Smart Shopping Campaigns?

We’ve been hearing it again and again. Digital Marketing is becoming increasingly automated. The robots taking over. Machine learning, it’s kind of a big thing.

Advertising costs on this platform are still incredibly low, with CPVs as low as .01. Not only that, but targeting options can be quite extensive and effective, ranging from the broader...

Regardless of how a person may feel personally about Prime Day, they would be laughed out of the room to question Amazon’s position as the current Ecommerce gargantuan. Even with Shopify making...

Here is what I’ve learned about scaling a brand after a decade of PPC, while managing a variety of budgets in between tiny and large. I’ll also note an important personal observation...

At ZATO, we’re huge fans of Optmyzr (and Fred, too) as we use their tools regularly in our client accounts. I like keeping up with Fred and seeing where his brain is at in the world of PPC...

This video is part of a new series I’m growing on my YouTube Channel (Make sure to subscribe!!) intended to display serious PPC thoughts, in an entertaining fashion. This video was based on a more...