Mike Ryan on Google Predictive Models, Lookback Windows, and Directional Decision-Making - PPC Ponderings Podcast

One of the things I love about this conversation with Mike, is how clearly he thinks through ramifications of technology, as a pro-tech person working at a software company.

confused by what’s going to happen with Shopping Ads as Performance Max kicks in? ‍Well, you’re not alone! Virtually every group I’m a part of has people asking for more clarification on what is going

In this episode, you'll hear the rest of the conversation Nechama and I had that we couldn't fit into our full Core episode on attribution as we all ponder digital attribution together.

SEMRush approached me about recording a song parody for them, so naturally I made sure that SEO & PPC came together over the holidays ;) Enjoy this nonsensical song.

Come listen to Heather and Kirk chat about her take on attribution, statistics, imputation (what?! just listen to the episode...), emotional impact on attribution, and more.

How do you get SEO & PPC to work together? In this article we'll look at some tactics for using SEO and SEM to help one another to grow your business, not just individual channels.

In this episode, Kirk interviews four experts about Attribution to better understand what it is, and how we can mess it up... or rather, how we can mess up our understanding of attribution.

A number of things impacted consumer trends, and I think it's worth pointing them out as we analyze the 2021 holiday season. I'm going to make this short and to the point.

In this episode, Aaron challenges many preconceptions about the role of the keyword as Google changes things in the PPC world (ready or not), and whether you agree or disagree vehemently with Aaron...