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Introducing the PPC Ponderings Podcast. Delivering a thoughtful, investigative take on key PPC themes. Learn More.

🎉 Giveaway: Time for Free Digital Marketing Books and Coffee! 5 Lucky Winners 🎉

Kirk Williams
Team Zato
 • 
Zato News
See how you can win 4 books and 2 bags of coffee! 5 winners selected.
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How To: One Click Performance Max Migration from Smart Shopping Campaigns

Kirk Williams
Team ZATO
 • 
Performance Max Campaigns
If you are hoping to migrate your Smart Shopping Campaigns to Performance Max, this post is for you. Here’s what you should keep in mind as you navigate this automated landscape:

Cause You Know It's All About That Retail (Media) - Elizabeth Marsten PPC Ponderings Podcast Bonus Interview

Kirk Williams
Team ZATO
 • 
PPC Podcast
With more than 15 years of ecommerce and digital marketing experience, Elizabeth is a noted industry expert and has spoken at many of the leading marketing conferences in North America and is also

Get to Know Your 3 Google Shopping Title Options

Kirk Williams
Team ZATO
 • 
Google Shopping
In this article, we'll walk through the three title options in the Google Shopping product feed, and discuss tips and best practices for each.

How to Easily Edit Product Details for Google Shopping within Merchant Center

Kirk Williams
Team ZATO
 • 
Google Merchant Center
This is a great way for operators of small ecommerce businesses to quickly get on Shopping Ads, and to easily edit important fields like the title and image without impacting their actual PDPs.

Google Marketing Live 2022 in Recap

Kirk Williams
Team ZATO
 • 
General PPC
I had the privilege of attending this year’s Google Marketing Live 2022 in person and I wanted to jot down some thoughts before the day moved away from me. 

How do Dynamic Shopping Ads Work in Performance Max and Smart Shopping Campaigns?

Today, I'd like to share what I know about how Google "Dynamic" Ads work in a Shopping Ads context, specifically in regard to Smart Shopping, and how that can perhaps inform us of how they work in a

The iOS14 Kaboomski, Testing Frameworks, and Inventory Management During a Supply Chain Crisis with Chris Johnson of CTC

Kirk Williams
Team ZATO
 • 
PPC Podcast
In this episode, we dive deep... and I mean Marianas Trench deep, into the brilliant brain of Chris Johnson (of Common Thread Collective).

Keyword Match Type Segmentation is Dead

Kirk Williams
Team ZATO
 • 
Campaign Strategy
The way automation and close variants work in the Google Ads system in 2022 leaves little-to-no room for Match Type Segmentation. ‍

Why is My Sale Price Wrong in Google Merchant Center?

Kirk Williams
Team ZATO
 • 
Google Merchant Center
When a client offers a sale price for a product, but Google still sees the old price (let's say, GMC either disapproves the product for pricing errors, OR the Automatic Item Updates updates the feed s

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