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Grab a copy of PPCKirk's new book 'Ponderings of a PPC Professional'. "...you'll enjoy this book." -Brad Geddes

Should You Still Use Standard Shopping with Smart Shopping Campaigns?

Kirk Williams
Team Zato
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How to Keep Machines From Stealing Your PPC Reporting Job

Sarah Vlietstra
Team ZATO
 • 
Business Tips
We’ve been hearing it again and again. Digital Marketing is becoming increasingly automated. The robots taking over. Machine learning, it’s kind of a big thing.

What Are the 2021 YouTube Advertising Campaign Types? Learn Here.

Sarah Vlietstra
Team ZATO
 • 
General PPC
Advertising costs on this platform are still incredibly low, with CPVs as low as .01. Not only that, but targeting options can be quite extensive and effective, ranging from the broader...

The Future of SMB Ecommerce is Non-Unicorn Stability

Kirk Williams
Team ZATO
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Adwords Budgets
Regardless of how a person may feel personally about Prime Day, they would be laughed out of the room to question Amazon’s position as the current Ecommerce gargantuan. Even with Shopify making...

How to Scale Google Ads – Tough Talk Time

Kirk Williams
Team ZATO
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Google Ads
Here is what I’ve learned about scaling a brand after a decade of PPC, while managing a variety of budgets in between tiny and large. I’ll also note an important personal observation...

Fred Vallaeys Interview on Clubhouse on Automation, Optmyzr, and Google

Kirk Williams
Team ZATO
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Clubhouse Marketing Interviews
At ZATO, we’re huge fans of Optmyzr (and Fred, too) as we use their tools regularly in our client accounts. I like keeping up with Fred and seeing where his brain is at in the world of PPC...

Video: Let’s Talk the Keyword and It’s Future | Marketing MilliMoment

Kirk Williams
Team ZATO
 • 
General PPC
This video is part of a new series I’m growing on my YouTube Channel (Make sure to subscribe!!) intended to display serious PPC thoughts, in an entertaining fashion. This video was based on a more...

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