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Introducing the PPC Ponderings Podcast. Delivering a thoughtful, investigative take on key PPC themes. Learn More.

Read This Before Using New Customer Acquisition Goals in Google Performance Max Campaigns

Kirk Williams
Team Zato
 • 
Let's talk Smart Shopping New Customer Acquisition conversion goals. I can hear your heart beating faster already from the anticipation of that first sentence. What joys and excitement must...
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Scaling Performance Max Campaigns Profitably: Introducing the ZATO Ghostbusters PMax Campaign

Kirk Williams
Team ZATO
 • 
Performance Max
One of the biggest frustrations to PMax campaigns is the struggle to scale the account when the Performance Max campaigns are performing efficiently. Try this "ghostbusters" tip from ZATO!
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10 Reasons Your Website Conversion Rate (CVR) May Have Dropped

Team ZATO
 • 
General PPC
We've found it can be helpful to have a checklist we ask our clients when investigating a Conversion Rate (CVR) drop, and I'd like to share that with you so you can figure out the issue.
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How do Dynamic Shopping Ads Work in Performance Max Campaigns?

Kirk Williams
Team ZATO
 • 
Performance Max
Today, I'd like to share what I know about how Google "Dynamic" Ads work in a Shopping Ads context, specifically in regard to Performance Max and how that should inform our reporting.
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Let's Talk Google Ads Bid Floors (or Reserve Prices)

Kirk Williams
Team ZATO
 • 
Google Ads
Kirk discusses a the concept of auction reserve prices, and whether that should be applicable in a search marketing context (and what it means for your business CPCs on Google!).
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When Your Poor PPC Performance is a Positioning Problem, Not a Targeting One

Kirk Williams
Team ZATO
 • 
Google Ads
A trap I see some brands fall into in PPC, is to label a positioning problem as a targeting problem.
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What is Google Merchant Center Next?

Kirk Williams
Team ZATO
 • 
Google Merchant Center Next
In this article, we discuss what Google Merchant Center Next is, and what's potentially changing as Google transitions to an updated product for product feed management.
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A Pondering on the Potential Downsides of chatGPT

Kirk Williams
Team ZATO
 • 
Marketing Principles
chatGPT is amazing as a tool, but there are things to consider that should cause at least a little hesitancy in adoption and wisdom in widespread usage. Some of those are...
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Help! I Can't Access a Supplemental Feed in Google Merchant Center! - Merchant Center Mastery Video

Kirk Williams
Team ZATO
 • 
Google Merchant Center
In this video, Kirk walks you through accessing supplemental feed data, as well as how to transition away from someone else's private feeds without losing that data
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Campaign Auction Eligibility and Performance Max Behavior

Kirk Williams
Team ZATO
 • 
Performance Max
Why do you sometimes see Search keywords showing in Performance Max campaigns, even if you've specifically targeted those keywords?
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Find what you're looking for here:

Popular links:
Google Ads Agency
Google Shopping Help
Kirk William's Udemy Course
Request Free Account Analysis