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Click Here & Buy ZATO Owner, Kirk Williams' newest book on Google Ads - Ponderings of a PPCer: Revised & Expanded.

Small Business? Here are 3 Reasons to Embrace Google Ads

Chris Reeves
Team Zato
 • 
SMB PPC
For small eCommerce businesses, carving out a niche in a competitive market can be daunting. Leveraging digital advertising is essential, and Google Ads stands out as a powerful tool. Here’s why...
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3 Keys to Having a Profitable Google Ads Consulting Call

Kirk Williams
Team ZATO
 • 
Campaign Strategy
By coming to each call with a clear agenda, trusting their recommendations, and ensuring they’re (actually) good at Google Ads, you’ll turn routine check-ins into powerful sessions.

Open Letter to Google Ads Leadership - Appendix A in Ponderings of a PPC Professional

Kirk Williams
Team ZATO
 • 
General PPC
In this open letter, Kirk makes a plea to Google leadership to consider the trust harming decision making that is harming advertiser perception with Google's advertising platform.

Tax Suspension in Merchant Center? Fix It With This Easy Setting!

Kirk Williams
Team ZATO
 • 
Google Merchant Center
In this video, I walk you through how to fix tax suspension issue quickly in Google Merchant Center so you can get back up and running on Google Shopping and making that cash!

My AdVenture Media DOLAH 2024 Brooklyn NY Experience

Kirk Williams
Team ZATO
 • 
Zato News
Here is Kirk's take on the DOLAH 2024 event by AdVenture Media in NYC this year.

Which Google Shopping Feed Provider Is Best?

Kirk Williams
Team ZATO
 • 
Google Merchant Center
Which feed provider is best for you? There are four general categories, and this article discusses details of each to help you determine which is best for your Google Shopping Product Feed.

Changing Google Shopping Feed Providers? You Desperately Need a Roadmap

Kirk Williams
Team ZATO
 • 
Google Merchant Center
Read this ZATO letter to a client for a roadmap on things to consider when transitioning your Google Shopping Product Feed to a new provider.

Google Ads Testing Case Study - Brand Bidding: Manual or Target Impression Share

Kirk Williams
Team ZATO
 • 
Google Ads
In this case study, we walk through a test we ran to determine whether manual bidding or target impression share was the best bidding strategy for this account's brand search campaign.

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