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Grab a copy of PPCKirk's new book 'Ponderings of a PPC Professional'. "...you'll enjoy this book." -Brad Geddes

🎙Episode 1 - PPC Pondering Podcast - Evolution of the Keyword

Kirk Williams
Team Zato
 • 
PPC Podcast
In this episode, we look at the evolution of the keyword by interviewing three brilliant guests, and thinking through what the keyword is, how it has changed, and how we should think about...
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🎙 PPC Ponderings Podcast: Listen to Aaron Levy's Bonus Episode

Kirk Williams
Team ZATO
 • 
PPC Podcast
In this episode, Aaron challenges many preconceptions about the role of the keyword as Google changes things in the PPC world (ready or not), and whether you agree or disagree vehemently with Aaron...

🎙 PPC Ponderings Podcast: Listen to Brad Geddes' Bonus Episode

Kirk Williams
Team ZATO
 • 
PPC Podcast
Come listen to Brad and Kirk chat about his take on the keyword’s past, present, and future. Brad goes into so much more detail than we had time to include on our original episode, so make sure...

How to Win with Google Discovery Ads in the Holiday Season

Sarah Vlietstra
Team ZATO
 • 
Google Discovery Ads
Discovery campaigns can be an excellent tool to grow and scale volume during this time with users both familiar and unfamiliar with your brand. With reach across the YouTube Home, Watch Next Feeds...

🎙 PPC Ponderings Podcast: Listen to Amy Bishop's Bonus Episode

Kirk Williams
Team ZATO
 • 
PPC Podcast
Come listen to Amy and Kirk chat about her full take on the keyword’s past, present, and future.

How Should We Respond To Unrealistic ROAS Goals?

Kirk Williams
Team ZATO
 • 
Campaign Strategy
I thought I would share an email I sent once to a prospect as we were dealing with their unrealistic ROAS expectations, and my hope is it is beneficial to you. They gave us their...

🎙Episode 1 - PPC Pondering Podcast - Evolution of the Keyword

Kirk Williams
Team ZATO
 • 
PPC Podcast
In this episode, we look at the evolution of the keyword by interviewing three brilliant guests, and thinking through what the keyword is, how it has changed, and how we should think about...

How to Run Google Discovery Ads: Tips, Tricks, Ideas, & Campaign Setup

Sarah Vlietstra
Team ZATO
 • 
Google Discovery Ads
With one campaign you can target audiences across the YouTube Home and Watch Next feeds, Gmail, & the Google Discover Feed. We all know how addictive never-ending scrolling can be. In fact, Google...

🎙 Introducing the PPC Ponderings Podcast 🎙

Kirk Williams
Team ZATO
 • 
Zato News
In this limited run podcast (8-10 episodes in total), we'll be taking a harder look at key themes from my book: Ponderings of a PPC Professional. Similar to my book, the point of this podcast, is...

What if Performance Marketing is Only a Scam When Enacted Fraudulently?

Kirk Williams
Team ZATO
 • 
General PPC
First, I have a lot of respect for Rand. Not only have I enjoyed his take on things throughout the years, but I especially enjoyed his honesty in Lost & Founder. We appear to share a lot of the same o

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