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YouTube

VEO: A Step-by-Step Guide to Google’s New AI Video Generator

Discover how to use the new Google Ads VEO tool to turn static images into video ads. Learn our take on its quality, a step-by-step walkthrough, and tips for better AI video results.

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Do You Know Where Your YouTube Ads Are Showing? Learn the 2025 YouTube Ad Types Here

In this post, we'll take a look at all of the YouTube Ad types you can expect to see in 2025.

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The Ideal YouTube Video Ads Lengths and File Sizes

Here are the ideal YouTube Video Ad Lengths and File Sizes so you have something to aim at when creating your video ads for YouTube campaigns!

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What Are the 2025 YouTube Advertising Campaign Types? Learn Here.

Master the 7 YouTube video ad formats for 2025. Learn about in-stream, in-feed, Shorts ads, and Google Video Partners to discover where your ads are really showing and how to optimize them.

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YouTube Advertising in 2025: Watch What Team ZATO Learned from Andrew Faris & Olivia Kory on Tracking YouTube Incrementality

Are we underestimating YouTube’s impact? Watch as Team ZATO dive into key takeaways from Andrew Faris & Olivia Kory on Demand Gen, attribution challenges, & how to measure YouTube’s true ROI in 2025.

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Kill Budget-Wasting Ads to Children's YouTube Channels With This One Checkbox

If you run ads on YouTube, you have likely wished for an easy "exclude" option to avoid three year old fat finger clicks while watching Blippi spray ketchup on a pickup truck.Well, rejoice...

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How to Start a Business YouTube Channel from Nothing with Joe Martinez and Michelle Morgan | Notes from a Clubhouse Room

Hey there ZATO blog followers! Ever wanted to know how to start a YouTube Channel for your business, but from someone who has recently done it (and successfully)?...

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Now You Can Show YouTube Videos in Smart Shopping Campaigns

One of the cool things about Smart Shopping, is that you can advertise with more generic ad text and a banner image (that Google turns into multiple formats) when Google doesn't...

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From the ZATO Blog

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Preventing Item Disapprovals and Suspensions in Google Merchant Center by Mastering Compliance

Preventing Item Disapprovals and Suspensions in Google Merchant Center by Mastering Compliance

Kirk Williams
Team Zato
 • 
Google Merchant Center
Having helped more than 17,000 ecommerce stores keep their feeds in tip-top shape through DataFeedWatch’s feed management solutions, learn from founder Jacques van der Wilt on feed compliance!
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How to Fix a Google Merchant Center Suspension for Misrepresentation or Unacceptable Business Practices

How to Fix a Google Merchant Center Suspension for Misrepresentation or Unacceptable Business Practices

Kirk Williams
Team Zato
 • 
Google Merchant Center
You never want to hear it, but every once in awhile, trauma strikes and you get the email you'd been dreading... your Google Merchant Center account has been suspended without warning for some unknown
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Optimize Google Shopping Product Descriptions (2026 Guide) | ZATO

Optimize Google Shopping Product Descriptions (2026 Guide) | ZATO

Kirk Williams
Team Zato
 • 
Google Merchant Center Next
Learn how to optimize Google Merchant Center product descriptions with PPCKirk. Discover the "180-character rule," avoid common policy disapprovals, and use AI to scale your feed optimization.
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Google Business Agents: How to Use Agentic AI in Google Merchant Center

Google Business Agents: How to Use Agentic AI in Google Merchant Center

Sarah Vlietstra
Team Zato
 • 
AI in PPC
Boost sales with Google Business Agents. Learn how Agentic AI in Merchant Center provides 24/7 product expertise, brand customization, and seamless handoffs.
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Google Ads MCC Hacks, API Sunsets, and the Conversion Tracking Simplification You'll Actually Care About: PPC Platform Updates, Week of April 7–14, 2026

Google Ads MCC Hacks, API Sunsets, and the Conversion Tracking Simplification You'll Actually Care About: PPC Platform Updates, Week of April 7–14, 2026

Kirk Williams
Team Zato
 • 
Zato News
This week's PPC updates include an MCC security alert, a critical API migration deadline, and a conversion tracking overhaul. Here's what to act on now.
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Google Experiments Now Auto-Apply by Default, PMax Gets a Channel Timeline, and Merchant Center Loyalty Goes Global: Your PPC Updates for the Week of March 30th

Google Experiments Now Auto-Apply by Default, PMax Gets a Channel Timeline, and Merchant Center Loyalty Goes Global: Your PPC Updates for the Week of March 30th

Kirk Williams
Team Zato
 • 
PPC Platform Updates
Google experiments now auto-apply by default, PMax adds a channel timeline, and Merchant Center loyalty goes global. Here's what it means for your accounts.
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