Google Ads & Microsoft Ads Specialists

Your Google Ads Are Probably Losing Money on the Wrong Buyers

Most industrial and commercial ecommerce companies waste thousands showing ads to consumers who will never buy. We stop the bleed — then reinvest your budget where it actually drives revenue.

See How We Fix It →

✓ No obligation · ✓ Senior strategist only · ✓ Google Ads specialists

🔍 "steel shelving for storage"

⚠ Your ad — showing to a homeowner

Adyourdistributorco.com › shelving

Steel Storage Shelving — Free Shipping

Shop heavy-duty steel shelving units. Great for garages, basements and home storage. Ships in 2 days.

✓ Competitor — targeting your real buyer

Adcompetitorco.com › industrial-racking

Industrial Pallet Racking Wholesale — Bulk Orders

Heavy-duty warehouse racking for distribution centers. Volume pricing. Get a freight quote today.

Wrong match types drain budget on non-buyers — while your real customers find competitors.

Trusted by Industrial & Commercial Ecommerce Companies

The Problem

The Hidden Cost of Generic Google Ads

Generic Google Ads accounts aren't built for industrial ecommerce. They're set up by generalist agencies who don't understand your buyers — and it costs you every single day.

✕

Wrong keywords pulling in consumers
Broad match on terms like "steel shelving" or "safety gloves" brings in homeowners — not warehouse managers placing bulk orders.
✕

No negative keyword strategy
Without aggressive negatives, your ads show for "DIY," "cheap," "home depot" and dozens of consumer queries that will never convert into real orders.
✕

Broad match burning budget
Google's broad match has gotten really great!... but it can also be a terrible move for high cost, manufacturing terms. Without expert management, you're paying for clicks you'd never have approved if you saw the search terms report.
✕

Zero commercial intent targeting
Your real buyers search differently — "wholesale," "bulk," "distributor pricing," "net-30." Most accounts miss these entirely and leave revenue on the table.

What Our Clients Say

"Kirk and Eric did a wonderful job running our ad account for 4 years. I have a 7 figure ecommerce business entirely on Shopify and am grateful for the work they did and knowledge they shared. I wouldn't hesitate to recommend them for Google Ads, Shopping, and etc."

— Allen Walton, Founder of SpyGuy.com

The hard truth: Google Ads for industrial ecommerce requires a specialist who understands the difference between a homeowner searching "safety gloves" and a facilities manager searching "cut-resistant gloves wholesale case pack."

What We Do

Stop the Waste. Find the Growth.

Two things happen when you work with ZATO. First, we stop the budget going to the wrong buyers. Then we reinvest it where your real customers are waiting.

🛑

Stop the Bleed

We dig into your account and eliminate every dollar going to the wrong audience — immediately. No fluff, no waiting.

Deep search term analysis — find and cut consumer waste
Fix match types — rein in aggressive broad match immediately
Build commercial negative keyword lists your competitors don't have
Restructure targeting around actual industrial and commercial intent
Kill automated campaigns Google mismanages for niche audiences

📈

Reinvest & Grow

The budget we save doesn't disappear — we redirect it to commercial and industrial intent keywords your real buyers are actively searching.

Identify high-value industrial intent keywords you're missing
Build campaigns around wholesale, bulk order, and distributor terms
Competitor gap analysis — where are your buyers going instead?
Expand into Microsoft Ads to capture the professional buyer audience
Optimize bid strategies and landing pages for commercial conversion

Let's Stop the Waste →

10+

Years Avg. Individual
Experience Per Strategist

Senior

Only Team — No Junior Staff
Learning on Your Account

Platforms Only: Google Ads
& Microsoft Ads

100%

Industrial & Commercial
Ecommerce Focus

Why ZATO

Built for Industrial Ecommerce.
Not Generalists Guessing.

🎯

Senior-Only Team

No junior staff learning on your account. Every strategist at ZATO has 10+ years of Google Ads experience. When you work with us, you get the expert — not the intern.

🔍

Google & Microsoft Ads Only

We're not a generalist agency juggling Facebook, TikTok, SEO, and email. Google Ads and Microsoft Ads is all we do — which means we're genuinely better at it than agencies that spread thin.

🏭

We Understand Your Buyers

We know the difference between a homeowner searching "steel shelving" and a warehouse manager searching "industrial pallet racking wholesale." That distinction is worth thousands in budget every month.

Don't Overlook This

Your Most Profitable Channel Might Be Microsoft Ads

Most industrial companies skip Bing/Microsoft Ads because "it's too small." That's a mistake — especially for commercial and industrial ecommerce.

15–20%

More traffic & sales on average

Higher

Profitability vs Google for commercial buyers

Corp.

Default browser on enterprise & corporate machines

Profile targeting — ideal for professional buyers

Ask Us About Microsoft Ads →

Bing Audience Profile

Corporate / Enterprise Users68%

Household Income $75K+74%

College Educated82%

Avg. CPC vs Google~35% lower

The result for industrial ecommerce: A smaller audience that's disproportionately professional buyers — at lower cost-per-click. That combination drives higher profitability per dollar spent.

Industries We Serve

If You Sell to Commercial & Industrial Buyers,
We Speak Your Language

We work with distributors, wholesalers, and manufacturers across the full spectrum of industrial and commercial ecommerce.

🔩 Industrial Supply & MRO 📦 Packaging & Shipping 🏥 Medical & Lab Supply ⚡ Electrical Components 🌡 HVAC & Plumbing 🚗 Automotive Parts 🏗 Building Materials 🍽 Food & Bev Distribution 🦺 Safety & Workwear 🧪 Chemical & Plastics ⚙️ Metalworking & Fabrication 🌾 Agricultural Equipment

Don't see your industry? Let's talk — if you sell to commercial buyers, we can help.

How It Works

Simple Start. Real Results.

No long contracts, no onboarding fees, no waiting months to see if it works. Here's what happens when you reach out.

Book a Free Consultation

A 30-minute conversation with a senior ZATO strategist — not a sales rep. We'll ask about your account, your buyers, and your goals. Zero obligation.

Book Now →

We Analyze & Strategize

We review your existing Google Ads — or assess from scratch — to find the waste, identify missed opportunities, and build a strategy around your real buyers.

Launch, Optimize & Grow

Most clients see waste reduction in month 1. By month 2–3, that saved budget starts generating new commercial buyer revenue. Full transparency every step.

FAQ

Common Questions

Nothing. The consultation is completely free and there's no obligation. You'll talk with a senior ZATO strategist — not a salesperson — who will give you an honest assessment of your account and situation.

That's fine. We'll assess whether Google Ads is the right next step for your business, which products or categories are most likely to be profitable, and what a realistic launch looks like. We won't push you to start if the timing or budget doesn't make sense.

Most clients see meaningful waste reduction in the first month — budget you can immediately redirect. Revenue growth from better targeting typically shows up in months 2–3. We're transparent about timelines and won't promise results we can't back up.

Our sweet spot is industrial and commercial ecommerce companies in the $2M–$30M revenue range. You're large enough to have real ad budget and real buyers to go after, but focused enough that a specialist approach dramatically outperforms a generalist agency.

Three things: (1) Senior-only team — no one is learning on your account. (2) We only do Google Ads and Microsoft Ads — not a generalist shop spread across 6 platforms. (3) We specialize in industrial and commercial ecommerce, so we understand your buyers in a way generalist agencies simply don't.

Yes — and for industrial and commercial ecommerce, Microsoft Ads often delivers higher profitability than Google despite the smaller volume. Bing's user base skews heavily toward enterprise and corporate users, which means your ads reach professional buyers at a lower cost-per-click. We strongly recommend it for most industrial clients.

Stop Wasting Your Ad Budget on the Wrong Buyers.

Industrial and commercial ecommerce companies deserve Google Ads specialists who understand the difference between a consumer click and a commercial buyer. That's us.

Let's Talk →

Free consultation · No obligation · Senior strategist only