Get Expert help with Google Ads Search & Display Network

Reach your audience at the perfect moment—when they’re actively searching for your product or service. Google Search Ads let you connect directly with people who are telling you exactly what they need. At ZATO, we turn your business goals into highly targeted campaigns, using the right keywords to drive the results you want. Let us help you capture the customers already looking for you.

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The Google Ads Easy Button you've been searching for

Our core business goal is simple: to provide our clients with exceptional Paid Search advertising in a way that also supports our employees health & well-being. With this in mind, we strategically partner with just 7-10 client accounts per team member resulting in higher-quality work + no burn-out for our valued team.

Google Ads Search & Display Network

But what does this actually look like?

The key to success with Google Ads is targeting the right people—those most likely to become your customers—and knowing how to manage keywords, bidding, and ad placement across different channels like Search, Shopping, YouTube, Performance Max, Display, and Demand Gen.

At ZATO, we work closely with you to understand your audience and build campaigns that reach them at every stage of their buying journey. For example, if your product is highly seasonal, we might focus on specific Search terms to target people actively searching to buy right now.

At the same time, we could experiment with Demand Gen or Display Network campaigns to introduce your product to potential customers earlier, nurturing them until they’re ready to purchase. Top-of-funnel strategies like these can help expand your audience beyond the people ready to buy immediately. That might mean targeting broader, lower-cost keywords or using Display ads to drive new visitors to your site. But we don’t use a cookie-cutter approach—every account is different. If GDN or Demand Gen isn’t a fit, we focus on Search and Shopping to grow profit first before testing other channels.

When you hire ZATO, you’re not just hiring an agency—you’re partnering with a team of experts who strategize with you to build a Google Ads account tailored to your goals. Whether it’s expanding your audience or maximizing ROI, we’re here to give you the best shot at PPC success.

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“Kirk and ZATO Marketing are my & Credo's first thought when approached by someone looking for Google Shopping help. Kirk has proven himself over and over to be a humble and helpful resource who is truly the best at what he does, and a world class human to know. I'm not an advertising expert myself, so when I have questions Kirk is my go-to and should be yours as well."

- JOHN DOHERTY, FOUNDER & CEO, GETCREDO.COM

“ZATO gave us the best SEM/SHOP audit we’ve gotten from any outside firm. It was insightful, thorough, actionable, and delivered in a clear professional way. We were able to implement their recommendations within months and saw significant improvements.”

– CONNOR MACDONALD, CMO, THE RIDGE

"Kirk is my industry go-to person when it comes to Shopping Ads. Whether I have a client looking for help with their shopping campaigns, a lead looking for someone seasoned, creative, and trustworthy to possibly work with, or if I have a question myself, Kirk is always helpful and willing to have a conversation."

– AKVILE DEFAZIO, PRESIDENT, AKVERTISE, INC.

"Kirk is one of the most talented and experienced Google Shopping experts that I know. I’ve had the privilege of viewing several of Kirk’s presentations at conferences as well as numerous other content pieces that he’s produced online - all chock full of actionable e-commerce expertise."

– AMY BISHOP, FOUNDER & OWNER, Cultivative MARKETING

“Kirk is a highly intelligent and charismatic individual that I had the pleasure of working with while I was ZATO's Google rep. His skills in regards to AdWords and especially E-commerce are top notch. He goes above and beyond for all of his clients and truly cares about doing great work. Strongly recommend if you're looking for a PPC master.”

– STEVEN NEIGUT, AGENCY SUPPORT AT GOOGLE

From the ZATO Blog

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The Return of the Technical PPC Agency in an AI Driven Era

Kirk Williams

Team Zato

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General PPC

Are LLMs the end of agencies? Kirk Williams explains why the "Transitional Age of AI" is a trap for brands and a death knell for expensive in-house technical roles.

The Physics of PPC: Why Google Ads Revenue Has a Natural Limit, but Campaign Waste Has No Bottom

Kirk Williams

Team Zato

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Google Ads

Learn why Google Ads is primarily a demand capture channel and how understanding the limits of search-based growth can prevent wasted spend and drive true business scaling.

The Problem with PPC Playbooks: Your Business Isn't Generic. So, Why Is Your Google Ads Account?

Kirk Williams

Team Zato

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General PPC

Learn how ZATO creates a custom technical strategy for every individual account, rather than just following a templated playbook that gets you templated results.

Don't Test Within Google Ads Unless You've Agreed On the Risks

Kirk Williams

Team Zato

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General PPC

Read here as to why and how true ad testing involves unavoidable risk. Learn why aligning on objectives and risk tolerance and a structured test is key to growth with Google Ads.

Stop Starving the Machines: Why "Perfect" Brand Segmentation in Google Ads is Overrated

Kirk Williams

Team Zato

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Google Search Network

Stop starving the machines in the pursuit of perfect PPC segmentation. Kirk Williams shares why easing up on brand isolation is crucial for true business growth and better machine learning.

When Google Forwarding Numbers Fail: A Troubleshooting Guide for PPC Managers

Kirk Williams

Team Zato

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Google Search Network

Is your Google Ads call tracking failing? Learn how to diagnose GFN routing errors, fix Early Media issues, and stop losing leads with this ZATO guide to Google Forwarding Numbers.