JUST DROPPED: The Google Ads Course Built for DTC Brand Operators (Not Just Media Buyers). Start Learning Here
.png)
Most agencies charge what they charge because of everything that surrounds the actual work: the weekly calls, the custom reports nobody reads, the Slack threads that spiral into strategy debates, the account managers who manage account managers.
ZATO Essentials is what you get when you take all of that out and leave only the thing you actually hired us for: someone who genuinely knows Google Ads, managing yours.
The expertise is the same. The overhead isn't.
.jpg)
"I was lucky enough to learn of ZATO at a local event, as they are based in my city, and WOW! To have such a world-class organization locally is amazing – and I'm so glad I did!
Not only have they helped my sister's Canadian online and brick-and-mortar store skyrocket their sales (over $243k revenue on $20k ad spend in about 18 months), but they have been helping my business generate over $62k revenue on $10k ad spend in just 5 months – and we're just getting started!
Not only that, when I first entertained the idea of working with ZATO Essentials for my business, they recommended we hold off until we had built out our product lines further, as there wasn't a lot to gain with ads (we had a lot of organic traffic already for our original product line) – which demonstrated incredibly high integrity to me, as they aren't just looking to "make a buck," but build long-term partnerships – so once we were at a point to do ads, I couldn't wait to get started.
If you're hesitant, I highly recommend at least doing the application and onboarding process to see if you're a good fit!
- Jessica Drain, SewTites, Co-Founder
"We had interviewed other agencies but one was rather large and wanted Google Ads set up through them vs. us using our existing account. We didn't want to give them that control. Another agency was smaller than ZATO Essentials, which was okay, but we wondered about them outpacing themselves with the number of clients they had. We liked ZATO Essentials because they offered a plan that worked for our small business, had support available, and were knowledgeable. We also like that ZATO Essentials will implement our suggestions but give us feedback about what they think so we can make the best decision. But what I like most about ZATO Essentials is that we can make custom changes to our Google Ads and are not in a cookie cutter system.
ZATO Essentials has given us peace of mind that our Google Ads have expert oversight. We are very involved in our account, but Google Ads are not our full-time job, yet they are our main source of revenue generating leads besides recurring customers, so it's important to have knowledgeable people that focus solely on this for our business."
- Brooke A. CCO. Converge Signs,
You Own YOUR Data & YOUR Ad Accounts
Only pay for what you need. Optional add-ons include Microsoft Ads, Consulting calls, Meta Ads, and more. See the list here: ZATO ESSENTIALS PPC Program FAQs.
No Long-term Contracts here. Stay because you're happy, not stuck!
Where did ZATO Essentials come from? Well, ZATO (and PPCKirk) built a reputation as a trusted PPC Marketing Agency managing Google Ads at the senior level for brands spending serious money on ads... and we kept getting inquiries from smaller businesses who needed the same quality of thinking but simply couldn't justify the same fee. For a long time, the answer was 'we're not the right fit.' ZATO Essentials is what happened when we decided that answer wasn't good enough.
We stripped the model down to what a small business with low cash actually needs to reach a base level of profitability and growth before being ready to move to the next phase: expert account setup, solid ongoing management, clean reporting, and someone who picks up the phone when something breaks.
Everything else we took out, and passed that savings directly to you.
" We chose ZATO Essentials because we needed a small business PPC partner that was affordable, dependable, and could help make sense of ever-changing PPC platforms. We've worked with the ZATO and ZATO Essentials teams over the past year and have found both to be consistent, proactive, and super easy to work with. Our PPC marketing has gone from an all over the place, stressful task to focused, efficient, and reliably profitable. We really appreciate how responsive and knowledgeable their team is. They're always quick to jump in with answers when we need and give us clear, actually-helpful reporting that makes our decision-making much easier. We’ve been stoked with both the service and the results so far, and we’re excited to keep the momentum going with them.
- Linzi S. Marketing Director. Thunder Mountain Bikes
Who the ZATO Essentials service tier is for:
Stressed out Business owners (typically spending $1,000 to $40,000/mo, but this depends on a number of factors!) who need a seasoned team to handle the daily Google Ads grind (building campaigns, trimming waste, and hunting for quick wins) so they can stay focused on bigger growth levers like brand, CRO, positioning, offers, and product. If you want predictable, low‑cost account care without endless meetings or upsells, this program fits.
Who the ZATO Essentials service tier is not for:
Individuals or Teams looking for deep strategic guidance, frequent communication, or a silver‑bullet channel that alone will scale your brand. If you expect Google Ads management to replace strategic marketing work (or you prefer a fully custom engagement with heavy collaboration) then a great PPC marketing agency option like ZATO is the better choice for you.
Well-Optimized & Custom Setup PPC Ads
Monthly Reports
Google & Microsoft Ads Human, Expert Mgmt
A Crazy Low Monthly Agency Fee
Strategy meetings and phone calls (though you can add this on)
Heavy ongoing customization and strategy
An Overly Complex Campaign Setup
White-Gloved Customized Service
"We had interviewed other agencies but one was rather large and wanted Google Ads set up through them vs. us using our existing account. We didn't want to give them that control. Another agency was smaller than ZATO Essentials, which was okay, but we wondered about them outpacing themselves with the number of clients they had. We liked ZATO Essentials because they offered a plan that worked for our small business, had support available, and were knowledgeable. We also like that ZATO Essentials will implement our suggestions but give us feedback about what they think so we can make the best decision. But what I like most about ZATO Essentials is that we can make custom changes to our Google Ads and are not in a cookie cutter system.
ZATO Essentials has given us peace of mind that our Google Ads have expert oversight. We are very involved in our account, but Google Ads are not our full-time job, yet they are our main source of revenue generating leads besides recurring customers, so it's important to have knowledgeable people that focus solely on this for our business."
- Brooke A. CCO. Converge Signs,
You’re a busy business owner wearing 100 different hats, and you're going to take the time you had been investing in learning Google Ads, and managing the account, and dealing with product disapproval issues, and reading responses in that forum to your question about seasonal bid adjustments...
...and you’re going to re-invest that time and energy into thinking up better offers, building better landing pages, positioning your brand better against those big nasty competitors who don’t actually care about their customers, shooting new videos, and ACTUALLY scaling your brand.
We live, eat, and breathe Google Ads since that’s all we do. And you can actually afford us because of our efficient process.
.png)
ZATO Essentials is a service tier focused primarily on managing Google/Microsoft Ads well and reporting on those KPIs. However, other channels and solutions can be purchased ala carte. Contact your ZATO Essentials manager to ask about our pricing.
