Google Ads Help for the Small Budget
Minus the Overhead

ZATO Essentials removes the high-touch layers of traditional agency work, like Slack access, weekly calls, custom reports, and a tiered account team, while keeping the same expert-level Google Ads management. You get one 30-minute strategy call a month on request. It's designed for businesses that don't need (or want to pay for) the overhead of a full-service engagement.

While we might use supplementary AI tools, we have real humans who have been trained for years on PPC managing your account. The thing with AI is it seems like it's going great... until it doesn't, and messes up in a big way. With our human led expertise, we utilize the best of both worlds to craft an SMB Google Ads service that you can afford, but where optimizations are executed at the highest levels of PPC expertise.

There are no long-term commitments, though we do have a month-to-month agreement we sign to ensure we're all on the same page with expectations and scope. We ask for a 30 Day Written Notice, and request that you give us 60-90 days in the beginning of an engagement (especially with newer accounts), to help get the account some data and optimizing before making a decision to axe or keep it.

Yes, always. Full account and data ownership is non-negotiable at ZATO. Your campaigns, history, and data are yours from day one. The one exception to this is landing pages, since these are designed and hosted by ZATO. Any landing pages used by ZATO will be paused if the account is transferred out of ZATO management, though we can send you an HTML file upon request of that landing page if you so desire.

All requests go to support@zatomarketing.com. Urgent account changes, like pausing a product, changing your monthly budget, or fixing a broken URL, are handled by email. Strategy ideas, ad copy suggestions, and questions from outside audits are added to your monthly queue and discussed on your 30-minute monthly strategy call.

No. The 30-minute monthly strategy call is available to every Essentials client, and it is by request. Book it from the link in your monthly report when you want one. Before the call, we send you an agenda of everything in your queue in priority order, so you can reprioritize. Additional 30-minute calls beyond your monthly call are $150 each.

Yes. Send them to support@zatomarketing.com and we add them to your monthly agenda. An AI-generated audit (we call it a Claudit) can raise useful questions, and it can also misread an account or lean on outdated data. The monthly call is where we walk through it together, sort out what applies to your account, and decide what to change. We don't review audits line by line over email, which keeps your fee lower and keeps your campaigns from changing mid-month. Read Kirk Williams' post on Claudits.

We'll tell you If your account needs full-service management, complex builds, deeper strategy, multi-channel coordination, we'll recommend our full-service offering or point you in the right direction. We won't upsell you into something you don't need.