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In the world of Performance Max and AI bidding, your product feed is your campaign strategy. The algorithm reads your feed to decide what to show, who to show it to, and what to bid. When something goes wrong in that feed — even something small — your spend doesn't stop. It just stops working.
ZATO provides dedicated Google Merchant Center expertise as a standalone service. We watch your feed, catch problems fast, and either tell you exactly how to fix it — or fix it ourselves.
A $70M ecommerce brand changes their product feed. Something maps wrong. Their top Shopping campaigns go dark. By the time anyone traces the problem to the feed — not the campaigns, not the bids, not the targeting — six figures in profit are already gone.
Your Google Ads agency is managing bids, audience signals, and campaign structure. That's their job. Feed diagnosis — crawl errors, disapproval patterns, attribute mapping failures — is a completely different discipline. Most agencies don't have feed specialists. They have campaign managers.
PMax doesn't use keywords. It uses your product titles, descriptions, custom labels, and GTIN accuracy to decide what to show and how much to bid. A weak feed means a weak algorithm. You can't out-optimize bad feed data with smart bidding strategies.
Switching to a new feed provider. Re-platforming from Shopify to a custom stack. An ERP update that touches your catalog. These transitions seem straightforward — and then they're not. The brands that come out unscathed are the ones who had a feed expert in the room before the switch happened.
ZATO was founded by Kirk Williams (@PPCKirk) — a Google Ads specialist, speaker, and author who has spent over a decade focused on Google Shopping and Merchant Center. We've managed Shopping campaigns for some of the most demanding ecommerce brands in the world.
Along the way, we became genuinely obsessed with product feeds — because we kept watching feed errors destroy perfectly well-managed campaigns. We've seen it enough times that we built an entire service around preventing it.
We are not generalists. We are not a one-stop-shop. We are a team of specialists who go deep on the things that actually matter for Shopping performance. The feed is one of those things.
Talk to a Feed SpecialistBoth tiers are flat-rate monthly retainers — no tickets, no hourly billing, no surprises. The difference is whether you want us watching and advising, or watching and doing.
Eyes on your feed. Expert guidance when things go wrong.
"We catch it right away and tell you exactly how to fix it."Hands-on. We manage, optimize, and lead every fix.
"We catch it and help fix it — we lead the way so you're not guessing."One monthly rate. No per-ticket fees. No hourly billing. Priced by the size of your catalog, because bigger catalogs mean more to monitor and manage. Ranges shown — final pricing confirmed on your first call.
| SKU Count | Feed Monitoring | Feed Management |
|---|---|---|
| 1 – 500 SKUs | $500/mo | $1,000/mo |
| 501 – 2,500 SKUs | $600/mo | $1,200/mo |
| 2,501 – 10,000 SKUs | $700/mo | $1,500/mo |
| 10,001 – 25,000 SKUs | $800/mo | $2,000/mo |
| 25,001 – 50,000 SKUs | $900/mo | $2,500/mo |
| 50,001 – 100,000 SKUs | $1,000/mo | $3,000/mo |
| 100,000+ SKUs | Custom Pricing | Custom Pricing |
Not every situation requires an ongoing retainer. If you're facing a feed transition, have never had a proper audit, or need a clean foundation before launching Shopping campaigns — we offer two scoped project options.
A comprehensive review of your entire Google Merchant Center account — disapprovals, attribute quality, custom label strategy, title/description optimization, supplemental feed review, and policy compliance gaps.
Full scoped project work for brands building a new feed architecture, switching data providers, re-platforming, or restructuring their catalog. We design it, build it, and QA it before a single ad impression runs.
If you're managing Google Ads for a brand doing serious volume, you know the feed is the hardest part to staff for. Your campaign managers are excellent. They're probably not feed specialists.
ZATO is available for white-label feed management and project-based feed consultation. You bring the client relationship — we bring the Merchant Center depth. Final deliverables carry your brand.
Talk to Us About Agency WorkBook a free 30-minute consultation with a ZATO feed specialist. We'll look at your Merchant Center, tell you what we see, and give you a clear picture of whether monitoring, management, or a one-time project makes the most sense.
No obligation. No sales pressure. Just a real conversation about your feed.
