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🎉 CONGRATULATIONS!! ZATO Owner, Kirk Williams named #3 Most Influential PPC'er in the World (click to learn more) 🎉
Best Google Shopping Agency for DTC brands or retailers

Get expert help with Google Shopping Ads or Google Merchant Center

Looking for the best Google Shopping agency to boost your DTC brand or retail business? ZATO specializes in Shopping Ads, Performance Max, and Google Merchant Center, partnering with your Paid Search team to consult, audit, or manage your campaigns. Stay ahead of platform changes and maximize your budget for the best customer searches. Let’s grow your Shopping Ads revenue—contact us today!
Request a free Discovery Audit
Our process

ZATO can help with Shopping Ads in the following Ways:

1

Ongoing Monthly Management
We handle your Shopping Ads for a monthly fee, plus optimize your Google Merchant Center feed and help with product disapprovals, so you can focus on running your business.

2

Strategic Consulting
Sometimes what you need isn't a new account manager, it's just help from someone who's been there before. We can help train your team, or just give you a second opinion on all things Shopping and Merchant Center related.
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3

SMB Shopping Ads Setup
Small Budget? New Account? No problem!
We specialize in Shopify stores and are experts at getting Shopping feeds setup and optimized. Learn more about our Google Ads Small Business Setup Service here.
Request A Discovery Audit today

Our Shopping Ads Process

How does ZATO manage Google Shopping Ads?  Read up on our process below.
Discovery Audit
Research & Analysis
Custom Set-Up
Ongoing Optimization
The Daily Glance
Monthly Reporting

Free Shopping Ads Account Analysis

Not sure if a specialized Shopping Ads agency is right for you? That's why we offer a free discovery audit before you sign anything, anywhere. We'll get into your account to see how things are currently managed and if we can help.

Research & Analysis Phase

Once you're ready to roll, we coordinate with your and your in-house team (or vendor partner) to identify the overall business strategy and profit goals. This will take place with onboarding questionnaire’s that we send to you, as well as initial consultation calls, and our own research of your products and market with our suite of tools & process.

Custom Account & Landing Page Set-up

At ZATO, we dive deep into understanding your business through your input and our research. Then, we craft a custom Shopping Ads strategy tailored specifically to your needs—not a one-size-fits-all template. From campaign structure to feed optimization, every detail is designed to drive results for your brand. Our setup fee reflects the care and expertise that goes into building a solution uniquely for you.

Ongoing Optimization

At ZATO, we've developed processes and efficiencies with tools and our own experience, so we are focusing our energy on the most important elements of the account and keeping up on bidding, query segmentation, audience & device targeting, promotion updates, attribute testing, and more!

The Daily Glance

For our managed services solution, we look (with human eyes!) at every single account, every single business day. No exceptions.

Part of our process is to get eyes on the most important KPIs on your account on a daily basis just to ensure no craziness is going on. This is the best way we have found to eliminate account surprises and respond quickly when they unfortunately, but inevitably occur.

Google change something that jumps your CPCs? We’ll identify and act rapidly because of this and have saved our clients thousands of dollars in troubleshooting and solving issues rapidly.

Monthly Reporting

At ZATO, we send monthly reports along with our customized key takeaways designed specifically for your account that ensure the most important KPIs are in front of you. This ensures you can keep up on account changes and stay informed!
Shopping Ads & Google Merchant Center

What Does Our Management Look Like?

Since Shopping Ads is a unique product, it can seem intimidating to manage. We focus on a few things to keep your Shopping Ads humming along.

First, we ensure Google Merchant Center is set up correctly and we test various elements in the feed in an ongoing manner, specifically around pricing.

In addition, we also assist with ongoing product errors and coordinating communication between Google, your feed provider, and you to ensure everything is moving smoothly when issues arise.

On the campaign side, we strategize to build the best setup we can, since a Shopping Ads and Performance Max setup is crucial to overall success.

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Anybody with enough money and resources can blast a rocket into space, but if you want to make it to the moon, you have to point it in the right direction. - @PPCKirk

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Setting up an account correctly is absolutely essential with Shopping Ads, especially in order to help point the machine algorithms in the right directions. We like to take what we learn from your target audience(s) and your product offerings, and build the ideal account structure.

Of course, then the work isn’t over since even the best strategized account needs to adapt to changes! Ongoing communication and work in the account will inevitably result in organization changes over time, and adaptation is crucial when it comes to Shopping Ads management.

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How does ZATO think about Performance Max? 

Performance Max is a different beast, but it's also built on the same Google technology as Smart Shopping. Our owner Kirk Williams is known for his deep analysis and conference training on Performance Max, and we understand Google Shopping automation well.

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Kirk even wrote the Shopping Ads walkthrough on Shopify's retail blog!

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Currently, we like to encourage brands to run a hybrid approach to Shopping, where we utilize Standard Shopping to gain insights with queries and KPI data not shown in PMax (we even think Shopping Ads query filtering still works once in awhile!) , but where we also experiment with Performance Max so we can get as much exposure as possible, especially for their most popular products.

We'd love to give our thoughts on your account if you have questions about your own strategy, contact us below!

Request a Free Discovery Audit
“Kirk and ZATO Marketing are my & Credo's first thought when approached by someone looking for Google Shopping help. Kirk has proven himself over and over to be a humble and helpful resource who is truly the best at what he does, and a world class human to know. I'm not an advertising expert myself, so when I have questions Kirk is my go-to and should be yours as well."
- JOHN DOHERTY, FOUNDER & CEO, GETCREDO.COM
“ZATO gave us the best SEM/SHOP audit we’ve gotten from any outside firm. It was insightful, thorough, actionable, and delivered in a clear professional way. We were able to implement their recommendations within months and saw significant improvements.”
– CONNOR MACDONALD, CMO, THE RIDGE
"Kirk is my industry go-to person when it comes to Shopping Ads. Whether I have a client looking for help with their shopping campaigns, a lead looking for someone seasoned, creative, and trustworthy to possibly work with, or if I have a question myself, Kirk is always helpful and willing to have a conversation."
– AKVILE DEFAZIO, PRESIDENT, AKVERTISE, INC.
"Kirk is one of the most talented and experienced Google Shopping experts that I know. I’ve had the privilege of viewing several of Kirk’s presentations at conferences as well as numerous other content pieces that he’s produced online - all chock full of actionable e-commerce expertise."
– AMY BISHOP, FOUNDER & OWNER, Cultivative MARKETING
“Kirk is a highly intelligent and charismatic individual that I had the pleasure of working with while I was ZATO's Google rep. His skills in regards to AdWords and especially E-commerce are top notch. He goes above and beyond for all of his clients and truly cares about doing great work. Strongly recommend if you're looking for a PPC master.”
– STEVEN NEIGUT, AGENCY SUPPORT AT GOOGLE

From the ZATO Blog

View All Blog posts

It's Time to Rethink PPC KPIs

It's Time to Rethink PPC KPIs

Kirk Williams
Team Zato
 • 
Google Ads
Rethink your PPC KPIs- why focusing solely on conversions can mislead your strategy. Learn how traffic quality and auction economics better define campaign success.
Read More
Here's Why the New PMax Channel Reporting Rocks

Here's Why the New PMax Channel Reporting Rocks

Kirk Williams
Team Zato
 • 
Performance Max
Here's how the new PMax Channel Report splits product feed ads from other assets, exposing true Shopping vs DPA data and unlocking cleaner testing, bidding, and scaling decisions.
Read More
What are Google Ads Synthetic Keywords?

What are Google Ads Synthetic Keywords?

Kirk Williams
Team Zato
 • 
Google Ads
Google may soon replace detailed search terms with “synthetic keywords,” summarising conversational queries for privacy. Explore what that means for PPC strategy and keyword reporting.
Read More
Video: Why the Product ID Attribute Matters More Than You Think in Google Merchant Center

Video: Why the Product ID Attribute Matters More Than You Think in Google Merchant Center

Team Zato
 • 
Google Merchant Center Next
This overlooked attribute anchors your entire Shopping feed. Learn how the id impacts performance history, remarketing, and feed mapping in this Merchant Center Mastery post.
Read More
The Giant Video Guide Collection for Every Google Shopping Product Feed Attribute - Merchant Center Mastery

The Giant Video Guide Collection for Every Google Shopping Product Feed Attribute - Merchant Center Mastery

Kirk Williams
Team Zato
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Google Shopping
Here is a giant list of videos and links diving deep into each and every current Google Shopping product feed attribute. Keep coming back, because this page will be endlessly updated!
Read More
Video: How to Optimize the Product Type Shopping Ads Attribute  - Google Merchant Center Mastery

Video: How to Optimize the Product Type Shopping Ads Attribute  - Google Merchant Center Mastery

Kirk Williams
Team Zato
 • 
Google Merchant Center Next
Watch and learn why product type matters more than you think! Understand how it impacts Google's algorithm, bidding, and campaign segmentation to optimize your Shopping feed smarter.
Read More

Request a FREE Google Ads Discovery Audit

Let's determine if we're a good fit through this form, then if it makes sense for both of us, we will provide a FREE Discovery Audit of your current Google Ads account to see if (and how!) we can help your business.
Thank you! In preparation for your account analysis, help us get to know your business by completing our Discovery Questionnaire (click here).
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Hire us and see why we're the Most Affordable Google Ads Agency for the Value You Get
Small Team, Big Impact. Google Ads Managed Well
‍Request your FREE Discovery Audit here.
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