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Google Shopping Feed Setup for New Stores

You're a Busy Store Owner with Stuff to Do, and the last thing you have time to do is to figure out the components of a Shopping Feed, what it takes to get your product listings live on Google, and how they should be optimized.

ZATO's new Simple Shopping Ads Setup Solution (SSASS - okay this is a pretty dumb acronym, we admit) was designed to leave the business stuff to you, and the Shopping feeds to us.
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Our process

With this solution, you DON'T have worry about important but time consuming research questions like this 👇

  • Should you use an API or FTP or Spreadsheet feed file?
  • Should you utilize free listing UTM parameters?
  • If changing your ID impacts your Shopping history, will their be future problems by making changes now? And what's an Item ID?
  • What Shopping attributes are required and what are optional and which should you spend the time to setup?
  • Which Shopping attributes should you spend the time to actually optimize?
  • How do you get free shopping listings live if you aren't ready to pay for Paid listings yet?
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Why Hire ZATO for Setting Up Your Shopping Ads Feed?

  • We've been doing this a looooong time. (Seriously, back when it was called Froogle. And then Product Base. And then Product Listing Ads. And then Google Shopping Ads.. Google likes to rebrand things...)
  • We've done this for a lot of brands. (See some of them above. We're seriously-trusted Google Shopping practitioners).
  • We've been internationally recognized for our work on Shopping Ads (our owner Kirk has traveled the world speaking on setting up Shopping Ads).
  • We've (literally) written the Google Shopping setup article on the Shopify Blog (it's a HUGE article, btw. So you can read that and work through it, or just, you know, hire the people who wrote it to do it for you so you can do business ownery stuff like look at your P&L).
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How do we do this?

1

Connect all the accounts
The starting up stuff can get complex, right from the beginning. We help in ensuring everything is set up... even in helping walk you through the best way to create your specific product feed.

2

Settings (the REALLY boring stuff)
Here's the stuff everyone is DYING to do by themselves. You know, stuff like ensuring your brand logos are in the correct format and pixel size! We'll do what we can here, and walk you through anything you need to do (we can't tell you what shipping carrier you've already chosen...).

3

Feed Creation
Here it goes. The important one! Getting that feed set up right from the beginning is important. Whether you're going to use an app, XML file to FTP, API connection, or even manually create a spreadsheet... we're happy to walk you through this process and help set it up. It's important to get it right from the beginning!

4

Product Attribute Optimization
Product Optimizations are easily ignored (after all, you just want your products live... now what?), but they're essential in pointing Google's Search Algorithms to the right audiences... the right people who actually want to buy your products. We help optimize your products based on how many SKUs you want us to optimize, including Titles, Product Types, and more!
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“Kirk and ZATO Marketing are my & Credo's first thought when approached by someone looking for Google Shopping help. Kirk has proven himself over and over to be a humble and helpful resource who is truly the best at what he does, and a world class human to know. I'm not an advertising expert myself, so when I have questions Kirk is my go-to and should be yours as well."
- JOHN DOHERTY, FOUNDER & CEO, GETCREDO.COM
"In seeking a partner to manage our Shopping Engine channel for KURU Footwear, we looked for the best. Nothing less would do. ZATO quickly became the only logical choice. Our faith in the team has been rewarded many times over."
– SEAN MCGINNIS SVP, HEAD OF MARKETING, E-COMMERCE & CX
"Kirk is my industry go-to person when it comes to Shopping Ads. Whether I have a client looking for help with their shopping campaigns, a lead looking for someone seasoned, creative, and trustworthy to possibly work with, or if I have a question myself, Kirk is always helpful and willing to have a conversation."
– AKVILE DEFAZIO, PRESIDENT, AKVERTISE, INC.
"Kirk is one of the most talented and experienced Google Shopping experts that I know. I’ve had the privilege of viewing several of Kirk’s presentations at conferences as well as numerous other content pieces that he’s produced online - all chock full of actionable e-commerce expertise."
– AMY BISHOP, FOUNDER & OWNER, Cultivative MARKETING
“Kirk is a highly intelligent and charismatic individual that I had the pleasure of working with while I was ZATO's Google rep. His skills in regards to AdWords and especially E-commerce are top notch. He goes above and beyond for all of his clients and truly cares about doing great work. Strongly recommend if you're looking for a PPC master.”
– STEVEN NEIGUT, AGENCY SUPPORT AT GOOGLE

Google Shopping Feed Setup for New Stores

Billed hourly
$250/h
A typical Shopify Google Merchant Center Account Setup with NO optimizations will take between 2-4 hours of work based on complexity, number of product issues once live, etc, etc.
Individual product optimizations typically take between 15-30 minutes per SKU based on how much individual research needs to be done, and how often we can bulk edit certain attributes such as Product Type. It all depends, but the products come out individually optimized and that's a win!
Pay someone for a few hours of their time, and save dozens of your own hours!
Get Started

From the ZATO Blog

View All Blog posts

Stop Segmenting Shopping Ads by Margin or ROAS

Stop Segmenting Shopping Ads by Margin or ROAS

Kirk Williams
Team Zato
 • 
Google Shopping
Here's why I don't like segmenting Shopping Ads by product margin or ROAS.
Read More
Get to Know Your 3 Google Shopping Title Options

Get to Know Your 3 Google Shopping Title Options

Kirk Williams
Team Zato
 • 
Google Shopping
In this article, we'll walk through the three title options in the Google Shopping product feed, and discuss tips and best practices for each.
Read More
My Semi-Exhaustive Audit Checklist for Troubleshooting Shopping Performance Drops

My Semi-Exhaustive Audit Checklist for Troubleshooting Shopping Performance Drops

Kirk Williams
Team Zato
 • 
Google Shopping
There are hundreds of ways Google Shopping can break, but here are some of the first things I look to when we’re running an audit on dropped performance in Google Shopping.
Read More
How to Run a Title Test in Google Shopping
Should You Still Use Standard Shopping with Smart Shopping Campaigns?
Listen as Kirk, Mike, Isaac, and Patrick Discuss Smart Shopping, Automation, and More!

Listen as Kirk, Mike, Isaac, and Patrick Discuss Smart Shopping, Automation, and More!

Kirk Williams
Team Zato
 • 
Google Shopping
In the world of Smart Shopping Campaigns, some of the most vocal PPCers on this topic have been myself, Mike Ryan of SMEC, and Patrick Gilbert of AdVenture Media Group. We've laughed, cried, argued, h
Read More

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