Google Ads

Secrets of a Google Ads 3rd Party Support Rep

What is it like to be a Google Ads 3rd Party Support Rep? Check out this interview with an anonymous former rep, and PPCer Boris Beceric.

Google Marketing Live 2023 Recap for Ecommerce Advertisers

5 Controversial Google Ads Tips for Small Budgets

Kirk Goes to Google (and how to fix advertiser relations)

Let's Talk Google Ads Bid Floors (or Reserve Prices)

Kirk discusses a the concept of auction reserve prices, and whether that should be applicable in a search marketing context (and what it means for your business CPCs on Google!).

When Your Poor PPC Performance is a Positioning Problem, Not a Targeting One

A trap I see some brands fall into in PPC, is to label a positioning problem as a targeting problem.

Google Ads Drops BMM Match Type: PPCKirk Ponderings

Search Engine Land recently asked me to comment on the BMM changes, and summarized those in this article: Google’s updated phrase match simplifies keywords and worries advertisersI had been thinking..

How to Scale Google Ads – Tough Talk Time

Here is what I’ve learned about scaling a brand after a decade of PPC, while managing a variety of budgets in between tiny and large. I’ll also note an important personal observation...

Expanded Text Ads (ETAs) Will Be Sunset Soon; Are You Ready for Responsive Search Ads (RSAs)?

As Google attempts to shift more ads over to this new ad format, they have officially announced a sunset date for Extended Text Ads (ETAs) of June 30, 2022. On that date, advertisers will not be able

Free Stuff: The ZATO Google Ads Audience Targeting List of Affinity Categories & In-Market Segments

We love running audience targeting here at ZATO and sometimes we need a complete list of Google's Affinity Categories and In-Market Segments. The problem is, a full list is very hard to find. Until no