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Google Ads

From the ZATO Blog

Which Google Shopping Feed Provider Should You Use?

Which Google Shopping Feed Provider Should You Use?

Kirk Williams
Team Zato
 • 
Google Merchant Center
Which feed provider is best for you? There are four general categories, and this article discusses details of each to help you determine which is best for your Google Shopping Product Feed.
What Is Smart Shopping? - The ZATO Guide to Google Smart Shopping Campaigns

What Is Smart Shopping? - The ZATO Guide to Google Smart Shopping Campaigns

Kirk Williams
Team Zato
 • 
Google Shopping
This is a post I have been intending to write for awhile now, but I keep learning new things and it keeps growing. In fact, this is turning into a series of blogposts I will write over...
Setting Up a Feed Only PMax Campaign - Step-By-Step Walkthrough To Get Smart Shopping Campaigns Back in Google

Setting Up a Feed Only PMax Campaign - Step-By-Step Walkthrough To Get Smart Shopping Campaigns Back in Google

Kirk Williams
Team Zato
 • 
Performance Max
There is a lot of talk lately about optimizing Performance Max campaigns, so I wanted to cover the set up of one of those ways of segmentation. That is, the Feed Only PMax campaign setup. 
Changing Google Shopping Feed Providers? You Desperately Need a Roadmap

Changing Google Shopping Feed Providers? You Desperately Need a Roadmap

Kirk Williams
Team Zato
 • 
Google Merchant Center
Read this ZATO letter to a client for a roadmap on things to consider when transitioning your Google Shopping Product Feed to a new provider.
How to Exclude Mobile Apps from PMax Campaigns in Google Ads

How to Exclude Mobile Apps from PMax Campaigns in Google Ads

Kirk Williams
Team Zato
 • 
Performance Max
How can you exclude Mobile Apps from PMax campaigns? Here is the easy 3 step process for doing so. Happy hunting!

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