What is it like to be a Google Ads 3rd Party Support Rep? Check out this interview with an anonymous former rep, and PPCer Boris Beceric.
Kirk discusses a the concept of auction reserve prices, and whether that should be applicable in a search marketing context (and what it means for your business CPCs on Google!).
A trap I see some brands fall into in PPC, is to label a positioning problem as a targeting problem.
Search Engine Land recently asked me to comment on the BMM changes, and summarized those in this article: Google’s updated phrase match simplifies keywords and worries advertisersI had been thinking..
Here is what I’ve learned about scaling a brand after a decade of PPC, while managing a variety of budgets in between tiny and large. I’ll also note an important personal observation...
As Google attempts to shift more ads over to this new ad format, they have officially announced a sunset date for Extended Text Ads (ETAs) of June 30, 2022. On that date, advertisers will not be able
We love running audience targeting here at ZATO and sometimes we need a complete list of Google's Affinity Categories and In-Market Segments. The problem is, a full list is very hard to find. Until no