Introducing the PPC Ponderings Podcast. Delivering a thoughtful, investigative take on key PPC themes. Learn More.
Chris Reeves
Google Ads

Free Stuff: The ZATO Google Ads Audience Targeting List of Affinity Categories & In-Market Segments

Free Stuff: The ZATO Google Ads Audience Targeting List of Affinity Categories & In-Market Segments

10/25/19 UPDATE: Hello Facebook Agency Visitor Person!  We’re delighted to have you visit this awesome post. About a year ago, ZATO stopped offering Facebook Ads solutions so we could focus solely on what we do best: Google Ads. Because of this, we’re always interested in partnerships with great Social Advertising agencies (like yourself, wink wink!) and we offer referral fees for signed clients!  Anyway, back to it, and happy reading…

Post Summary

Originally posted February 21, 2020. We try to keep it updated regularly.

I want to start this post by introducing myself. My name is Chris (that's me in the picture), I'm fairly new at ZATO but I've learned so much about coffee (and PPC) in my time here. I have a background in team-management and sales and I love being organized, efficient, and relentlessly optimistic. Here at ZATO, I'm tasked with growing and developing our new Google Ad's for Small Budgets Program... But enough about me...

The ZATO Google Ads Audience Targeting List of Awesome

Let's make this quick and to the point. We love running audience targeting here at ZATO and sometimes we need a complete list of Google's Affinity Categories and In-Market Segments. The problem is, a full list is very hard to find. Until now!

ZATO Google Ads Audience Targeting List

Wait... What are Affinity Categories and In-Market Segments? What is audience targeting?

Here is Google's definition of audience targeting: "You can add audience targeting to ad groups and reach people based on who they are, their interests and habits, what they’re actively researching, or how they have interacted with your business. Audience targeting can boost your campaign's performance by reaching people browsing websites, using apps, or watching videos."By adding Affinity Categories and In-Market segments to your ad groups you target audiences that are likely to engage and get potential clients to move further down the funnel.

Okay... so why write a post about this?

Wow! Neat, Clean, and Organized![/caption]We like (at least) 2 things here at ZATO, coffee!!! ...and keeping things neat, clean, and organized (of course we like waaay more things than just 2 things... music, Star Wars, the occasional Nerf war... okay, maybe even PPC...). In the interest of efficiency and organization, we've created our own complete list of Affinity Categories, In-Market Segments, and Detailed Demographics in one super easy to read, color coded, and completely filterable Google Sheet. And best of all, we're sharing it with the PPC community!  By making this list easy to find, easier to read, and filterable you will be able to find the categories you need when you need them. Woah! You can view this detailed list by clicking the button at the bottom of this post.

How to Use the ZATO Google Ads Audience Targeting List of Awesome:

In this spreadsheet, we have included a list of all Affinity Categories and In-Market segments Tiered out (so you can see multi-level! Hot dog!).You will also have the chance to filter these segments, by selecting the Filter option at the top left of the spreadsheet:

The Mega Google Ads Audience List

Finally, to put the topping on the cake, we have also included the unique Channels that each audience segment can be applied to, and the option to filter by those.

google ads audience segment by channel
ZATO Google Ads Audience Targeting List

Did you find this list helpful? Please consider sharing on your favorite social network!

Delighted to share a free @ZATO resource made by @ChrisReeves109.

Ever longed for a simple, filterable, color-coded look into which @GoogleAds audiences work with what Channels?Here you go! #ppcchat #semrushchat— Kirk Williams (@PPCKirk) February 21, 2020

Want more free content like this delivered directly to your inbox?
Subscribe Here
Chris Reeves
Small Budgets Program director

Chris is tasked with growing and developing the Google Ads for Small Budget program at ZATO. He's passionate about marketing, with 10+ years of sales and management experience and has succeeded in those fields by streamlining operations and making his team and procedures as efficient and productive as possible.

While employed at a local non-profit organization, Chris stumbled across PPC and was instantly enthralled by the possibilities of the digital marketing world. His extensive background and relentless optimism made him a great fit to build ZATO's Small Budget program.

Outside of work, Chris spends his time with his wife, daughter, and their 2 dogs. He has called Billings home since 1988 and he enjoys seeing and playing concerts (that's right... he's in more than one band), spending time with friends, and hiking around the Montana mountains.

Continue reading

Find what you're looking for here: