*You* Own the Data & Account
Month-to-Month, No Contract
*Daily* Eyes On Your Account
Advanced PPC Expertise
Google Ads Pricing for
What to expect when you start
Custom Account Setup
ZATO learns your business through your application answers and our research, and then we build you a Paid Search account in Google Ads optimized for your audience. We use smart tools and our industry-leading knowledge to identify the best keywords and audiences to target. We’re not stamping this account from every other account we have, we’re actually analyzing your keywords and creating a custom setup just for you. The Setup process takes your first monthly payment and magically turns it into a conversion-friendly account. We then push it live so by month 2, your account is rip-roaring and ready to roll!
The Daily Glance
We look at every single account, every single business day. No exceptions. Part of our process is to get eyes on the most important KPIs on your account on a daily basis just to ensure no craziness is going on. This is the best method we have found to eliminate account surprises and keep us locked into your campaigns.
We keep our attention focused primarily on managing your account by limiting our client communication to emails with 2-3 business days response times. Put frankly, if hopping on the phone to ask your agency questions about the account is essential to you, then we probably won’t be a good fit. If you would prefer us to kick butt in your account while you take care of your business? Then we’d love to have you join the program.
Here’s the secret to how we can offer our expertise at such low cost; we’ve utilized our experience to create account management efficiencies, so the time we devote is spent on the most important things. Add to that a healthy dose of smart automation (we proudly utilize Optmyzr® in our accounts) and you have a recipe for success!
We send automated monthly reports (through our partner Swydo) designed for your account that ensure the most important KPIs are in front of you. This allows you to keep up on account changes and stay informed!
How can this Program be so affordable?
We Proudly Use:
It’s no secret that expert-level professional PPC management is more expensive than it used to be. We had a vision to offer professional PPC services for small businesses and small budgets, that wouldn’t break the bank, but would be exceedingly valuable. We can offer this by utilizing:
>> Smart, people-managed automation for bidding, testing, & reporting
>> We invest the majority of our energy into making changes in the account, reserving the rest for email support.
ZATO Awards & Recognition
Top 25 Most Influential PPCers 2016-2019
1 of the Top 13 PPC Experts to Follow by Search Engine Journal
1 of 21 Best SEM Experts in 2017
International PPC Speaker
Google Interview with Kirk Williams, Owner of ZATO
Frederick Vallaeys interviews ZATO Owner, Kirk Williams on Shopping Ads, agency pricing, and remarketing at the Google Ads video studios in Mountainview, CA.
Some of our Clients
With ZATO you aren’t just getting a generalized agency who “does a little of everything” at the expense of deeper knowledge into the inner-workings of the Google Ads Machine.
Rather you are getting a boutique, micro-agency of experts, singular focused on Paid Search Marketing. This is what we live and breathe, day after day, and we’ll apply that knowledge to make your account successful.