Big news from PPC land: ZATO's owner, Kirk Williams, has just landed at #3 on PPCsurvey.com’s list of the Most Influential PPC Experts of 2025 once again securing a spot in the top 50 most influential PPC experts!

This marks the 9th year in a row that Kirk has landed on the list. His PPC powers are clearly stronger than a triple-shot espresso on a Monday morning. Not that we like coffee at ZATO or anything.

The ranking hails from PPCsurvey.com’s annual Top 50 Most Influential PPC Experts of 2025, (formerly a list put on by PPCHero.com) who’s-who of the pay-per-click universe. Kirk is stoked to share the stage with these other 49 PPC elites, many of them his personal friends.

How’d he get there?

The details are on PPCsurvey.com’s voting page. A survey goes out to PPC pros who cast up to 5 votes each, then the data wizards (probably AI or something) normalize scores based on speaking gigs, social buzz, and content mastery—think of it as a geeky algorithm’s version of a popularity contest. The ZATO team should probably get him some sort of prize. Maybe something made of Lego. I heard he likes Lego. 🤷‍♂️

With his knack for dropping knowledge bombs and lifting the industry, Kirk’s recognition feels well-earned. Curious about the full lineup? Check it out at PPCsurvey.com. For now, congrats to Kirk Williams—may the auctions be ever in your favor!

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