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Zato News

I think every agency reaches a point where it realizes it has been so focused on client work that it has almost forgotten to tell its own story, and I will admit we have been guilty of that more than once. These posts are our attempt to change that, and I hope something here gives you a clearer picture of who we are, what we are working on, and where we think things are headed.

From the ZATO Blog

The Keyword in PPC: A History and Future With Brad Geddes

The Keyword in PPC: A History and Future With Brad Geddes

Kirk Williams
Team Zato
 • 
PPC Podcast
Brad Geddes has been in paid search since the Goto.com days. Here's what he thinks about close variants, Quality Score, semantic analysis, and where keywords are actually heading.
PPC Keywords: Past, Present and Future With Aaron Levy

PPC Keywords: Past, Present and Future With Aaron Levy

Kirk Williams
Team Zato
 • 
PPC Podcast
Keywords haven't died. They've just changed what they are. Aaron Levy joins the PPC Ponderings Podcast to unpack what that actually means for how you build campaigns today.
Supply Chain, Brand Values, and Ecommerce With Mike Beckham

Supply Chain, Brand Values, and Ecommerce With Mike Beckham

Team Zato
 • 
PPC Podcast
Simple Modern CEO Mike Beckham joins the PPC Ponderings Podcast to talk supply chain, inventory management, and why generosity might be a better business model than most people think.
Google Ads Lookalike Audiences Are Now Just a Signal

Google Ads Lookalike Audiences Are Now Just a Signal

Sarah Vlietstra
Team Zato
 • 
Demand Gen Campaigns
Google quietly changed how Lookalike Audiences work in Demand Gen. Here's what shifted, what you can still control, and how to opt out if you want to.
Thoughts on the 2021 BFCM Ecommerce Season

Thoughts on the 2021 BFCM Ecommerce Season

Team Zato
 • 
eCommerce
A number of things impacted consumer trends, and I think it's worth pointing them out as we analyze the 2021 holiday season. I'm going to make this short and to the point.
My Notes on the Google Shopping Expert Series in LA Seminar

My Notes on the Google Shopping Expert Series in LA Seminar

Kirk Williams
Team Zato
 • 
Today I had the privilege of a quick trip to sunny LA to learn a little more about Google's take on Smart Shopping campaigns (SSC). It was especially a privilege, because Billings ...
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