Click Here & Buy ZATO Owner, Kirk Williams' newest book on Google Ads - Ponderings of a PPCer: Revised & Expanded.
Kirk Williams
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Buy PPCKirk's Book Now - Ponderings of a PPCer

Buy PPCKirk's Book Now - Ponderings of a PPCer

10/25/19 UPDATE: Hello Facebook Agency Visitor Person!  We’re delighted to have you visit this awesome post. About a year ago, ZATO stopped offering Facebook Ads solutions so we could focus solely on what we do best: Google Ads. Because of this, we’re always interested in partnerships with great Social Advertising agencies (like yourself, wink wink!) and we offer referral fees for signed clients!  Anyway, back to it, and happy reading…

Post Summary

It's here! The book everybody, and nobody, is talking about is finally here! Now is your chance to pick up a paperback or kindle copy of Ponderings of a PPCer, in which I discuss everything from attribution & cows, to PPC Pricing models.

You can see more details, along with chapter names and reviews on the book page here: PPC Ponderings Book

Or, purchase directly from Amazon here: Buy PPC Ponderings on Amazon

Is the book any good? Well you can check out some of the early book reviews at the bottom of this page, but you might have to read it yourself before deciding... ;)


Also, remember that contest we were running for ZATO Blog Subscribers? Congratulations to Riley, of Climb Marketing, for winning (you worked so hard in this random selection contest, I know)! You just won yourself a fancy new mug, and fancy signed book from yours truly. Watch your email inbox for deets.

More Giveaways Coming Up:

Stay tuned for additional giveaways in the near future, and to give a hint first to you blog subscribers, the next giveaway will be for those who read the book and submit an Amazon review. Now you have something to do this weekend aside from watching The Mandalorian Chapter 9, eight more times.

May the auctions be ever in your favor.

Praise for Ponderings of a PPCer:

Ponderings of a PPC Professional by Kirk Williams is the PPC book we need right now. From the very first sentence, I was hooked. Kirk's conversational style combines deep PPC knowledge with skilled story-telling that will keep even the PPC newbie engaged. Covering a wide range of topics from audiences, to measurement, to client management, this book is a must-read for anyone who's ever managed or is thinking about managing paid search campaigns." - MELISSA MACKEY, SEARCH SUPERVISOR, GYRO 
Kirk Williams' Ponderings of a PPC Professional is a must-read for anyone who wants to fine-tune their PPC consultancy or agency. The book won't replace your copy of Geddes' or Goodman's introductory masterpieces, but it's a perfect augmentation of both!" - DAVID SZETELA, PRESIDENT, PAID SEARCH ASSOCIATION; FMB MEDIA, OWNER AND CEO 
“The majority of PPC content today is buried in the technical side of the industry. Kirk's book is a much needed exploration of how PPC works on a philosophical level. The best PPCers I have been around think more about the evergreen topics covered in this book than the technical side of being a PPC professional.” - JON DAVIS, CO-FOUNDER, SHAPE.IO 
"The keyword is dead, long live audiences. No, the keyword is alive, audiences are a fad. These and many other arguments over automation, data ownership, and more have been had by PPC managers for years. Kirk does a good job of looking through the changing viewpoints of PPC management and providing many pro and con arguments to what the future holds in PPC. If you are looking for a fun read into the mind of a PPC marketer, you'll enjoy this book." - BRAD GEDDES, ADALYSIS, CO-FOUNDER; AUTHOR OF ADVANCED GOOGLE ADWORDS
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Kirk Williams
@PPCKirk - Owner & Chief Pondering Officer

Kirk is the owner of ZATO, his Paid Search & Social PPC micro-agency of experts, and has been working in Digital Marketing since 2009. His personal motto (perhaps unhealthily so), is "let's overthink this some more."  He even wrote a book recently on philosophical PPC musings that you can check out here: Ponderings of a PPC Professional.

He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero 6 years in a row (2016-2021), has written articles for many industry publications (including Shopify, Moz, PPC Hero, Search Engine Land, and Microsoft), and is a frequent guest on digital marketing podcasts and webinars.

Kirk currently resides in Billings, MT with his wife, six children, books, Trek Bikes, Taylor guitar, and little sleep.

Kirk is an avid "discusser of marketing things" on Twitter, as well as an avid conference speaker, having traveled around the world to talk about Paid Search (especially Shopping Ads).  Kirk has booked speaking engagements in London, Dublin, Sydney, Milan, NYC, Dallas, OKC, Milwaukee, and more and has been recognized through reviews as one of the Top 10 conference presentations on more than one occasion.

You can connect with Kirk on Twitter or Linkedin.

In 2023, Kirk had the privilege of speaking at the TEDx Billings on one of his many passions, Stop the Scale: Redefining Business Success.

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